Overview

By 2030, Asian consumers will make up 64% of the world’s middle class. With more disposable income, they will be looking for quality products from trusted global brands, tailored to their unique needs. As a food and beverage brand trying to expand its footprint in the region these dynamic changes can seem daunting. From understanding the consumer landscape to evaluating competition, getting brand strategy right is critical. That’s where we come in. As an insights-driven brand consultancy with decades of expertise within the packaged food and beverage industry, we pride ourselves on helping our clients achieve exceptional growth. From our base in Shanghai, we help clients make smarter brand and product decisions by combining our tools and services, excellent advisory, future-focused thinking and tangible, actionable assets.