Job Responsibilities

Main Responsibilities 1. Design and lead the delivery of DECENT marketing communications strategies including plans, goals, budget and tactics; 2. Responsible for securing CEO’s public reputation, by defining his personal PR strategies and leading the delivery, to get his message out to the media & public; 3. Manage the company’s publicity and corporate events & functions including but not limited to media exposure at blockchain and/or cryptocurrency related events, client visits, conferences and road shows; preparing and supervising the production of publicity materials i.e. brochure, videos, multimedia programs; 4. Pitch stories to international media firms, achieve highest visibility in print, broadcast, video and online media outlets including Press Portals； 5. Collaborate with the global PR team on the creation of clear, accurate, well-written press releases targeting media outlets with a key focus on Europe & APAC, ensure communications are well adapted to local audiences, reflecting diverse values, culture, and language； 6. Design and manage PR campaigns when appropriate via press announcements, interviews, commentary, media gatherings and other tactics; 7. Create a DECENT PR calendar, leverage our media list and relationships, and cultivate new contacts with key media, journalists, and influencers covering the fintech and blockchain space; 8. Monitor relevant online/offline media coverage on a wide range of blockchain and/or cryptocurrency topics and manage a database of coverage, commissioning or undertaking relevant market research for the benefit of PR; 9. Monitor and evaluate DECENT’s coverage in the press and across social channels, ensuring the right messages are getting through, and that negative PR is effectively handled； 10. Proactively analyze trends in blockchain narratives, and be able to strategize media campaigns to counter negative perceptions； 11. Line management of the global PR team.

Job Requirements

Qualifications: 1. Bachelor degree and above, major in Journalism preferred, 5 to 8 years’ minimum 2. Keen news sense–awareness of what interests, attracts and engages our professional online and print readership 3. Journalistic skills to ensure online & offline publications remain an essential read and are regularly breaking exclusive news items, sound knowledge of composing news and technology articles 4. Enthusiasm for blockchain and ability to continuously improve further, attention to detail, good diary management 5. Understanding of what readership wants from media in blockchain and/or cryptocurrency industries 6. Previous experience of writing for print and online publications preferred 7. Have PR media list of connections and able to reach out to them 8. Able to adapt, copy and deliver to print and online deadlines Based in downtown Shanghai, full time, salary range: RMB24-36K before tax, negotiable, work permit sponsored

Required Languages

Mandarin, English