Experienced in user acquisition in a Southeast asian unicorn startup. Managed teams and budget to launched multiple projects. Highly skilled in marketing, operation management, strategy planning, and data analysis.
- Launched the company’s first ever non-energy businesses; -- Medical cannabis, estimated commercial value over 1 million USD -- Bitcoin mining using renewable energy, estimated commercial value over 0.5 million USD - Developed go-to-market strategies for new business expansions; designed high-level plans and corporate directions - Analyzed investment opportunities; collaborated with financial advisors and potential investees, and develop investment proposals to shareholders in renewable energy and blockchain projects
- Developed driver growth strategies by redesigning digital campaigns, commercial models and operations; launched driver coverage in 9 new cities; increased driver supply by 120% in one year - Launched new business verticals “Premium services”; grew driver supply by 200% in first quarter, allowing revenue to grow 700% - Streamlined drivers’ registration journey (UX Design) through user feedback, A/B testing, workflow introduction, process shuffling, and idle task elimination, enabling 15% lead-to-ride conversion boost - Optimized supply acquisition spending by redesigning digital marketing activities, funnel optimization and commercial models, resulting in 51% cost reduction while maintaining the growth - Pioneered CSR project to onboard over 30 Deaf drivers to our platform in one month; collaborated with Deaf Association of Thailand to build community and develop public relations campaigns - Analyzed the market to drive supply referral channel through tailored communication and economic models, growing supply acquisition by 30% in 1 month while maintaining the cost - Designed food delivery business merchants on-boarding process with external agents; collaborated with regional team and internal stakeholders to develop user’s journey and agent’s commercial schemes
I received Chinese Government Scholarship to pursue MBA in Peking University. I have learned ao much about business in China and global.
Thammasat business school is #1 business school in Thailand. I studied in international programs which expose me to multiple global business contents and cases.
Contact Info
- (+86) 178****6032
- ****@****
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