- CFL Flooring is the largest exporter of flooring from China (www.cflflooring.com). Operating since 2004, the CFL Group of companies has grown into a worldwide pioneer recognized globally as an innovator – committed to developing, manufacturing, and marketing sustainable, value-added flooring products. - Responsibilities include developing and executing new strategies to grow our in-house brands as well as OEM brands in our export markets: North America, UK, Europe, Asia and Australia. - Leading a team of 8 graphic designers, social media coordinators, customer relationship specialists and SEO/SEM coordinators. - Building successful collaborations within the industry with key partners, influencers, third party service providers. - Public relations including press releases, interviews, editorials and ads. - Develop concepts for new product launches.

- China Skinny (www.chinaskinny.com) is one of China’s best-known full-service marketing agencies offering research, strategy and marketing execution, with a strong focus on mobile, web, ecommerce and social media to reach and engage Chinese consumers. - As Project Manager I coordinated over 40 research and strategy projects in numerous industries from food & beverage, FMCG, health, travel, education, retail, luxury, fashion and finance. - Responsibilities included project management, coordinating a team of 10 research employees, strategy development and report compilation, hosting workshops, public speaking and business development. - Increased our client portfolio through acquiring clients in several new industries such as medical services, online education and STEM toys. - Regular Keynote speaker at events in Asia, Europe and Australia on Chinese consumer behavior, trends and forecasts.

- Developing corporate apps for sales training purposes, OOH advertising and collector items. - Coordinating between in house backend developers and outsourced frontend developers, making sure project plan is executed accurately and on schedule. - Involved in graphic design, creating the UI of our Apps (Adobe Illustrator, Photoshop and InDesign). - Developing and implementing marketing strategy, from Social Media marketing, email marketing, press releases, KOL campaigns, focus groups with users, applying for and presenting at app competitions. - Actively involved in B2B sales. Pitching apps to upper management of companies such as Puma, L’Oréal, and Siemens.

- Coordinating 10 merchandisers & shipping clerks, overseeing entire production process from receiving orders, arrange production, quality control, shipping and resolving problems that come up throughout the process. - In charge of book keeping, structuring a new filing system for our Hong Kong Accounts. - Sales operation process making and updating. Involved in pricing and material decision.

Specialised in customer management in the areas of eCRM and IMC. Improved upon leadership skills through group projects in the subjects of International Marketing Research, Brand Management, Cross Cultural Buying Behaviour and Strategic Global Management

Major in Marketing with focus on message design; Evaluating and selecting the right communication channels; Pricing; and Customer Management. Bachelor thesis on “Timing decisions of New Product Preannouncements”. Minor in Strategic Management with a focu