Raul

Digital Marketing Expert
35 years oldDigital Marketing/Social Media MarketingMaster's DegreeCome from Ecuador Living in Shenzhen
Language: English, German, Spanish

Global Marketing | Digital Marketing Director | Blockchain Technology My professional life has been filled with important achievements. I have worked in several countries like USA, South Korea, China, Malaysia and South America. I've joined several multi

Gold Glory Blockchain
Overseas Digital Marketing Director
Gold Glory Blockchain
Mar 2018 - Now(6 years)

I joined this startup project when it had a community of zero users. One year after we have a community of 15K users, 20K users with accounts in our web page, and 3K followers inTwitter. We used several strategies like reward campaign, interactive activities & infographics. - Manage workflow for the staff assigned to each project. - Identify new business opportunities, participate in new business pitches and assist in drafting new business proposals. - Manage project budgets to maintain high client satisfaction while meeting or coming in below budget

TCL CORPORATION
Digital Marketing Overseas Operations
TCL CORPORATION
Feb 2017 - Feb 2018(a year)

Joined this company to professionalize their digital marketing strategies. Designed and managed digital promotion strategies to create high exposure of apps in social media and google app store. Manage ASO, analytics and social networks. Analyze benchmark cases and work constantly with the product manager for improvements. Under my direction, the team surpassed the goal to reach 2 million active users in 2017 for Alcatel users. Increase of users was of 52% Introduced over 1,000 new content sources for our news app, and improved the 2,000 we already has through re-categorization. I also create 'push' strategy for user engagement. CTR went from 4% to 12%

After Sales Manager
CODEMET S.A.
Nov 2011 - Feb 2014(2 years)

Staff of 5 people and 5 external contractors under my resposibility to give services to over 80 water treatment plants. Accomplishments: We recovered over 10,000 usd in old invoces that hadn't been charged Renewd and sign new contracts with tens of clients for mantainance. Rearranged the departmen's structure. Rewrote activites and reports' templates for efficiency matters Department's balance had earnings of 50,000usd Responsabilities: Maintenance contract renewals Negotiate new products and services with existing accounts Ensure customer satisfaction at all times and secure long term business Responsible for department's profits and losses Budgeting and general after sales marketing. Responsible for the department’s weekly goal achievement Support team members in achieving their goals Negotiate costs with external contractors Coordinate and control periodical visits to clients

Chonbuk National University
, Master of Economics
Mar 2014 - Feb 2016(2 years)

Master of Economics focused on International Trade

Excelsior College
, Bachelor of Science in Business
May 2008 - Aug 2013(5 years)

The Bachelor of Science (BS) in Business covers the breadth of business-related disciplines as defined in the business core curriculum - accounting, international business law, economics, finance, management, international business, and information system

Microsoft ExcelMicrosoft WordAdobe PhotoshopTableau PublicMicrosoft ProjectDapulseWIX web creationPreziMicrosoft VisioMicrosoft Power PointSEOSEMUser Experience (UX)Google AnalyticsGoogle AdWrodsUser Interface (UI)Project ManagementFacebook adsAmazon adsInstagram ads