CLI/Solstice Education is an American-founded leading Chinese language institute based in China that offers customized learning experiences for organizations around the world. ∗ I’m responsible for the advertising campaigns on Google AdWords, Facebook and Instagram. I implement A/B testing and SEM strategies for acquiring new customers and drive traffic to the company’s website ∗ I develop the digital marketing strategy to expand the company’s online presence and increase enrollment. As a result of my proposed SEO and SEM initiatives, the Chinese Language Immersion Program applications increased 15% from 2016 to 2017 and 20% from 2017 to 2018. ∗ I define the strategy for content distribution in social media platforms and the company’s blog. I created and manage the content development process, in collaboration with the local Chinese team in Guilin: One designer, one photographer, one American copy-writer and 15 Chinese instructors. The content is in English and Mandarin; the development process is 100% in Mandarin. ∗ I’m passionate about online advertising and social media, and I constantly research new trends in the digital world.

Cameo Digital Lab is a digital advertising agency based in Mexico City. ∗ I developed and executed the social media strategy and large-scale campaigns on Facebook, Twitter and YouTube for OXXO, the largest and leading convenience store chain in Mexico. ∗ Responsible for creating and executing online cross-promotions with OXXO’s main suppliers which included: Pepsico, Grupo Bimbo, Hershey’s, Mars and Cervecería Cuauhtémoc Moctezuma.

∗ Developed and implemented the integrated marketing plan for Mexico’s wholesale channel for global brands that included: PaperMate, Sharpie, Prismacolor. In 2015 sales in this channel grew from $39.8 million to $46.9 million, an 18% increase. ∗ Headed regional tradeshows with key and potential retail customers, presenting product innovation and promotional activities. ∗ In 2015 I developed the e-commerce product catalog and pricing strategy for Amazon and Walmart.com distributing Rubbermaid Consumer Products through e-tailers for the first time in Mexico, and reaching over $10,000 in sales in the first year. ∗ I was responsible for implementing several in-store visibility programs and executed promotional activities for retailers: Walmart (274 stores), Soriana (278 stores), Chedraui (179 stores) and Comercial Mexicana (30) stores, HEB (62 stores). I consistently attended meetings with the retailer’s buyers and monitored the sell-out and reported results to the company’s leadership team. ∗ I led international projects as a communication link between the marketing team in the US and the trade marketing teams in Mexico and LATAM. Organized the annual trade/sales meetings for the LATAM team. ∗ Led and mentored a team of one associate manager, two full-time interns and one graphic designer.