My wish is to develop my career in a serious company, learning and seeking for the common benefit, generate knowledge, transmit it and overall look out for continuous improvement in a demanding, high quality and challenging work environment.
- Design and implementation of our Global Marketing Plan, covering aspects of branding and product localization. - Visiting overseas premium leads and customers. - Brand Ambassador. - Definition of marketing strategies for B2B and B2C business models. - Review of contracts and collaboration agreements with public and private institutions in the sports sector at an international level. - Planning, preparation and management of budgets for marketing campaigns and branding for global markets. - Analysis and evaluation of actions at our department. - Lead teams in China, Taiwan, Russia, Belgium, the United States and Mexico. - Prospecting and closing.
- Managed all marketing for the company and activities within the marketing department. - Developed the marketing strategy for the company in line with company objectives. - Overseen the company's marketing budget. - Planning and implementing promotional campaigns. - Manage and improve lead generation campaigns, measuring results. - Overall responsibility for brand management and corporate identity. - Monitored and reported on the effectiveness of marketing communications. - Assisted with new product launches. - Analyzed potential strategic partner relationships for company marketing.
- Full Stack development of the company's website. · PHP, MySql, HTML5, CSS3, JavaScript, Bootstrap & WP. - Social media profile creation on the company's behalf. - Rebranding campaign for an overseas branch. - Content creation for ads, digital marketing, and keywords optimization. -Act as an ambassador and liaison for the company with the online community. - Increased lead generation through online marketing. - Connect with inbound leads and other prospects that are provided and qualify inbound leads. - Track campaign and website analytics.
- Supported the Marketing team bringing to life eye-catching designs, animations, scripts and copies for TV ads and other media. - Implemented marketing strategies which resulted in 12% growth of customer base within the 1Q. - Continued assessment of our e-commerce platform KPI's and quick response to market changes. - Managed a team of 10 graphic designers located in three different countries. - Planned and executed 360° marketing campaigns nationwide with excellent success rates, which converted in 34% growth by the 2Q. - Rebranded the group, B2B vertical, improving global visibility, strong reliability, and customer loyalty. - Reached +1.5M followers on our social media channels.
Business process mapping, reengineering, and implementation in topics related to Supply Chain Management, Purchasing, Sourcing & Procurement, Bids (RFQ, RFI, auctions), Logistics, Expediting, Pricing, Business Intelligence and Supplier's development. Covering the EMEA and LATAM region. • Deployment of a Business process model development to satisfy the needs and requirements of the customer. • Creation of continuous improvements programs increasing the performance level by 25%. • Savings for the client due to negotiations at around € 60K annually. • Quality circle implementation, problem-solving case, improving productivity by 35%. • Green Belt Project, improving supply chain process execution with savings of USD$ 240K annually.
Dates attended 2015 – 2017 國際傳播英語碩士學位學程
Dates attended 2008 – 2013 總統學生會 3D動畫和數字藝術學士學位。
工作中具有很强的毅力、执行力和进取心,以目标导向和开放性的思维方式开展工作,同时具有很强的品牌意识和丰富的国际营销经验。
- 设计及执行全球营销计划 - 根据不同市场进行本土化营销 - 接洽外企顾客 - 品牌大使 - 设计B2B和B2C战略计划 - 撰写和审核国际合同和协议 - 制定年度营销和品牌提升预算 - 营销效果评估 - 领导中国、台湾、俄罗斯、比利时、美国和墨西哥项目小组 - 潜在客户有效挖掘
- 组织营销活动 - 根据公司目标制定营销策略 - 公司营销预算把控 - 计划和执行营销活动 - 优化营销活动挖掘潜在客户并分析结果 - 全面负责品牌管理和公司品牌构建 - 跟踪和反馈营销传播效果 - 协助新产品发布工作 - 分析、甄选公司营销潜在战略伙伴
- 利用多项技能独立全栈开发公司网站 - PHP, MySql, HTML5, CSS3, JavaScript, Bootstrap & WP - 社交媒体运营和维护 - 海外品牌重塑 - 撰写和优化文案内容 - 搭建网络社交社区和公司交流平台 - 线上营销增加兴趣客户 - 通过各项手段维护潜在客户 - 网站数据分析
- 支持市场团队为各类媒体设计出抓人眼球的设计、动画和文案 - 执行市场战略,实现第一季度12%的客户增长 - 持续评估公司电子商务平台KPI并对结果进行快速反应 - 负责管理驻扎在3个国家共10人设计团队 - 计划和执行全国营销活动,并实现第二季度34%的客户增长 - 重塑品牌,改进全球品牌可见度,提升品牌美誉度和客户忠诚度 - 为公司实现社交媒体粉丝150万的增长
- 负责公司业务流程、供应链优化与供应链管理,负责采购和招投标(RFQ,RFI),物流、共给及定价。 - 对公司项目进行数据分析,并对存在的问题设计解决方案,范围覆盖EMEA和拉美地区。 - 部署业务流程模型开发以满足客户的需求和要求 - 持续改进项目,提升25%项目成果 - 基于每年约60,000欧元的谈判,为客户进行规划和沟通,为客户节约资金 - 实施质量管控闭环模式,案例解决,提高35%生产率 - 执行GREEN BELT项目,改善供应链流程执行,每年节省24万美元
跨文化营销研究生
Contact Info
- (+86) 186****8761
- ****@****
- *****