• Increasing (new customer) revenue average 30% year on year between 2019 to 2023 and achieving company (new customer) annual marketing revenue targets of $3M in 2022 • Achieving an average marketing and sales (new customer) conversion rate of 16% between 2019-2022 • Developing and improving marketing and sales department processes and procedures and improving results and staff accountability through managing an International marketing team (from 4 staff in 2019 to 15 staff by 2023), consisting of 5 regional managers across various service network regions including Middle East, South Asia, Southeast and Asia Pacific, Europe and USA. • Building the HQTS Brand through offline and digital marketing initiatives across a range of regions, improving the Brands market position to currently of the top 20 recognised quality control/assurance companies globally. • Developing the HQTS brand across multiple channels; covering all paid, owned and earned media channels including SEO/Website and Content marketing, PR, Email/CRM, (PPC), Marketing collateral, Trade shows, seminars, webinars, social media, Influencer, etc • Managing marketing initiatives across a range of Industry lines including Consumer goods and retail; Industrial/commercial; food and agriculture as well as various service verticals such as Testing, Auditing, Inspections and Certification • Developing and implementing annual marketing plans up to $1.5M with budget allocation across multiple regions including high revenue focused target markets in North America and Europe as well as strong initiatives across LATAM, APAC, Middle East, for a globally developing quality assurance company • Managed digital strategies across multiple languages and regions including international (English), Spanish, Vietnamese, German, Korean, Chinese, and Japanese • Regular reporting to senior stakeholders on marketing campaigns and initiatives across various regions • Working closely with senior management, company subsidiary general managers and technical teams to devise go-to-market strategies for new services/industry initiatives across new and existing regions • Developing various new initiatives including ESG marketing developments across various regions in order to leverage Brand responsibility initiatives and collateral • Supporting the development of company internal management system for data tracking and communication (for marketing and sales depts). • Supporting IT with the development of a new external customer focused supply chain quality order and supplier management system (in progress) • Managing and working with third party partners; media, industry leaders, affiliates, marketing agencies etc

Public relations and marketing management • Working with various teams such as design and technical teams to create and deliver Meizu flagship keynote presentations as well as marketing promotions, such as for the launch of the Meizu 16 in Indonesia to a media and KOL audience of over 400 with an ultimate reach of over 100M, helping to increase Meizu share of voice and market share in Indonesia • Develop and expand marketing team and plans for international marketing as well as regional offices including expanding the regional Indonesia office from zero to a team of 6 local marketing staff in Jakarta within a 3-month period • Developing go to market strategies for regional launch events including organising product launch events; researching appropriate launch event venues, managing local media outlets, KOLs, company social media accounts and campaigns to generate a media buzz during event launches including events hosted in Beijing, Jakarta and India • Developing flagship product launch press releases and communicating and working closely with international tech media publications/individuals with an audience reach each of over 1M; from Forbes, Slashgear, Engadget, Android Authroity and many more to distribute product information, launch dates, features before, during and after launch events • Manage the flow of information and communication between head office and International sales and marketing teams across five major markets Russia, India, Myanmar, Indonesia and Ukraine, to keep them updated • Using software to manage and report on share of voice (volume, reach and tone) in local and International markets such as Meltwater analytics tools etc

Masters in Marketing

English Language and Literature BA