Ana

Public Relations and Marketing Specialist
33 years oldMarketing specialist/Marketing managerMaster's DegreeCome from Panama Living in Shenzhen
Language: English, Spanish, Mandarin
Mandarin: simple communication

Experienced PR and Digital Marketing specialist with ten years of experience developing communication plans and strategies within the private and public sector, for different markets such as retail, banking and finance, logistics, technology, and automotive industries. Also, with four years of experience in customer service. Managed media relations, social media campaigns, press kits, and press releases, both agency and in-house settings.

Marketing Communications Manager
Dorabot
Nov 2019 - Feb 2020(2 months)

Responsible for copywriting, proofreading the English content for all departments, content planning, content management for western social media, and external/internal communications. Also, assisting the CEO of Dorabot during his participation in the 2020 World's Economic Forum at Davos.

Coordinator for International Cooperation
Embassy of Panama in Beijing
Nov 2018 - Oct 2019(a year)

On behalf of SENACYT (National Secretary of Science, Technology, and Innovation of Panama), I was responsible for strengthening and promoting scientific diplomatic relations between Panama and the People’s Republic of China. Previous position: Public Relations Officer - I assisted the Ambassador with international and local media during cultural and social events. I was responsible for managing media relations on behalf of the Embassy and organizing press interviews in Spanish, English, and Chinese. I managed the Embassy's micro-site and hosted senior government officials during their visits to the mainland.

Marketing Communications Officer
Okhiwi Media
Jul 2018 - Sep 2018(2 months)

Project-based work for launching "The Giant Panda International Culture Week". Primary responsibilities included assisting international press and monitoring media coverage. Content planning for "I'm in China"- Okhiwi Media brand for its social media platforms (WeChat, Facebook, Twitter, LinkedIn, and Instagram).

Consultant assistant
Junior Consultant
Dec 2012 - Aug 2015(3 years)

Responsible for strengthening the reputation of leading brands and corporations such as Rebook, Maersk, CAF (Development Bank of Latin America), and Naturgy Energy Group S.A as part of the Corporate Communication, Marketing Communication, and Corporate Social Responsibility team. I supported media training for spokespersons, organized media events, developed visual concept strategies, built media relations, and executed communication plans. Previous position: Assistant Public Relations and Marketing Consultant

Customer Service Representative
Nokia
Aug 2012 - Dec 2012(4 months)

Customer service representative for the Social Media Team for the company on Twitter(@Nokiasoporte) assisting customers across Latin America.

Customer Representative
LG Electronics
Mar 2009 - Aug 2012(3 years)

Primary responsibilities focus on preparing service reports by collecting and analyzing customer information, contributing to team efforts by accomplishing related goals as needed, managing large amounts of incoming calls. Also, build sustainable relationships of trust through open and interactive communication, handling complaints and provide appropriate solutions within the time limits and follow up to assure resolution.

Communication University of China
, One-year Language Chinese Program
Sep 2017 - Jul 2018(10 months)

A One-year Mandarin program

Communication University of China
, New Media and International Journalism
Sep 2015 - Jun 2017(2 years)

The Master's programme in New Media: Creativity and Technology, it is an interdisciplinary communication programme with training in international journalism, documentary filmmaking, social research methods, and cross-cultural skills. The programme also st

Universidad Catolica Santa Maria La Antigua
, Social Communication
May 2009 - May 2013(4 years)

Most of the training courses consist of Communication Studies, Social Sciences, Marketing, Photography, Public Relations, and Film studies with training in Project Management.

Public RelationsCustomer Care Customer Support Corporate Communications