Giovanni is an adman leader with knowledge in: public relations, marketing, trade marketing, media, social media, digital marketing, tourism, travelling, wine, lifestyle, hospitality, architecture, interior design, telephony, cars, motorcycles, airplanes
- Supervision of websites and mobile phone applications development (Landing Page, Chatboot, Pixels, Header, Footer, Banners, Forms, Look & Feel, Wireframes, multimedia content --images and video--). - Supervisor team of work (Back End and Frond End). - Troubleshooting on website and mobile phone applications (technical support). - Training to network of automotive dealers in the use of Digital Marketing and Social Media tools. Newsletter development. - Negotiation with E-commerce portals for the sale of new and pre-owned cars (Mercado Libre (Ebay), Seminuevos.com, Segunda Mano, Autocosmos, Autos only, Viva Anuncios and Maxipublica). - Negotiation of benefits for Digital Marketing and Social Media campaigns with the Mexican Association of General Motors Distributors) AMDGM. - Creation and implementation of process manual for network of automotive distributors in digital marketing. - Supervision of Digital Marketing campaigns (SEO, SEM, retargeting, augmented reality, Facebook Ads, Twitter, Influencers "Vox Fed", Instagram and YouTube). - Supervision of performance campaigns. - Supervision of Ad Planner. - Use of software for project management (Asana, Trello and Slack). - Coordination of work team (web developers and systems engineers). - Supervisor of digital marketing campaigns and Social Media with advertising agencies (Mccann Commonwealth, MRM and Leo Burnet). - Budget control and billing of 271 automotive dealers (Chevrolet, Buick, Cadillac and GMC)
Project * (7 months) Brands: TV Azteca, Elektra, Italika & Banco Azteca. - ATL, BTL and Digital Marketing campaigns supervisor. - Filming TV commercials supervisor (Mexico, United States, Central America and South America). - Review of Storyboard and Storytelling. - Radio scripts supervisor. - Review of graphic materials. - Negotiation and treatment of suppliers (quotations and budgets). - Review of color tests and raffles. - Preparation of Brenchmark and brand manual. - Preparation of memorandums and schedules. - I work with strategic planning team. - Digital marketing campaigns and social networks (websites, mobile applications, content for social networks and review of reports) implementation supervisor. - Presentation of advertising campaigns. - Preparation of corporate presentations. - Scouting for filming. - Mystery Shopper in point of sale (PDV).
Project * (7 months) Customer service in the Public-Government and Private sector: Public Sector-Government Accounts: - CFE (Federal Electricity Commission) - BANCOMEXT (Foreign Trade Bank) - ASA (Airports and Auxiliary Services) Private Sector Accounts: - Grupo Ordás (Insurance Broker Leader). Responsibilities: - Development of ODT. - In charge of TimeSheet. - Supervision of ATL, BTL and DIGITAL Campaigns - ATL Materials Supervisor: Storyboard, Story Line, Master Graphics, Final Art, Banners, Brochure, IVR, radio scripts, working copies, Save the date, Teasers, Timeline, Flowchart and Giveaways. - Supervision of audiovisual materials: Video in Motion Graphics, Video in Bullets, TV spots and Radio Spots. - Casting supervisor with radio host. - BTL material supervisor: Panel, Column and Tile (airport structures). - Conference call and presentation of creativity and campaign to the clients. - Supervision of digital materials: Web page, Hedader, Cover, Over View, Landingpage, Maling, Wireframes, Stils, Gif, banners (fixed, animated and interactive), intereactive E-books, APP (mobile applications) and posts in social networks. - Supervision of digital campaigns. - Presentation of results: SEO, SEM, Analytics, Google Adwords and E-commerce. - Knowledge in programming language formats: Worpress, HTML, Java, Script. - Preparation of presentations in Keynote for clients with graphic materials (creativity). - Supervisor in elaboration of Templates in Keynote and Power Point for a new corporate identity. - Supervisor of new “Look and Feel” and brand guidelines. - Supervisor of the development of logos for a new image. - Preparation of memorandum.
Project * (1 month) "Wine" Accounts: Viña Ventisquero (Chile) & Norton Bodegas (Argentina). - Development, coordination and logistics of corporate events. - Training with Sommeliers and Sales Force. - Wine Tasting Logistics Coordination. - Accomplishment and Coordination of Pairing Dinners. - Organization of Wine Tasting - Planning of Wine Festival. - Public relations. - Scouting. - Direct contact with brand ambassadors. - Visits planification of CEO'S
Account: Movistar Network (Prepaid and Postpaid) - Supervision and Execution of advertising campaigns ATL and BTL. - Use of Nielsen Ibope Tools. - Contact with Media Center Mindshare - Group M. - Analysis of advertising pieces. - Competence Elaboration. - Strategies Implementation - Planning. - Analysis and execution of Social Media and Digital Marketing.
Project * (3 months) - Coordination and supervision of TV Reality Show "Fábrica de Garra". - Supervision of advertising pieces for stadium and activations. - Film of TV Capsules in Televisa Deportes (Sports) Networks with the TV host "Claudia Lizaldi". - Supervision of digital material for Social Networks. - Negotiation with Suppliers. - Supervision of Press kit.
roject *(3 months) Accounts: Banamex, Sanfer and Gridimex - Supervision and coordination of advertising campaigns (ATL, BTL and Trade Marketing). - Competition Analysis, Mapping, Store check, Mystery Shopper, Retail. - Digital strategies development (Digital Marketing & Social Media Digital).
Project *(1 month) Accounts: PM Channel 5 - Televisa - Supervision and execution of digital campaigns (Vertical Bender), Stage, Still, SEM, SEO. - Social Digital Media (Facebook, Twitter, Youtube, Vine, Instagram, Pinterest, Foursquare, Tumbler, Flickr, Linkedin, Google +, Tuenti, Skype, Google & Yahoo Search). - Mobile devices: QR CODE, Whatsapp, Line, We Chat, Viber. - Digital trends Analysis (Google Analytics, Google Trends, Google Adwords, Wordpress, Kaltura, Views and Views Report on Youtube and Bender).
Accounts: BMW, MINI & Nestlé - Execution and supervision of advertising campaigns. - Collaboration in creative strategy. - Creation of Cross and Promotion strategies. - Contact with suppliers (executional media). - Supervision of execution of mechanical drawings in Render. - Legal analysis for advertising materials (legal notes and promotion mechanics). - Media planning. - Blogging (construction of strategies in social networks and Banners implementation). - Management and coordination of visual material. - Request and monitoring of budgets. - Preparation of market reports. - Design of IN LINES. - Analysis of Check OUT (Self-service channel). - Analysis and Scouting of trends in Trade Marketing.
Collaboration in Productions as: - ONCE NEWS with the journalist Adriana Pérez Cañedo. - “Aquí Nos Tocó Vivir” y “Conversando” (“Here is where we live” and “Talking”) with the journalist Cristina Pacheco. Institutional image and Market Qualitative investigation. - Focus Group results analysis (public TV viewers and non-TV viewers). - Analysis and monitoring of trends in Web 2.0 (Blogs, Facebook, Twitter and Youtube) of ONCE TV MEXICO and direct and indirect competition. - Preparation and organization of material for Focus Group (pretest and posttest filters, didactic and creative material). - Psychological analysis and classification of inbound calls from the CAT (call center). - Audio transcription of qualitative studies. - Segmentation of socio-economic levels. - Participation and analysis of audience and double audience (rating). - Analysis and report of Overview (television programming offer). - Preparation, classification and segmentation of the television programming offer (national and international channels). - Analysis and monitoring of trends of national and international channels (Web Sites). - Media guidelines, Flow Shart and media monitoring. - Analysis, evaluation and proposal of marketing campaigns, media, advertising (creative platform) and public relations. - SWOT, AIDA, Porter and VALS analysis.
- Legal advertising analysis, based on the Federal Consumer Protection Law and the Regulation of the Federal Consumer. - Protection Law, of misleading and abusive advertising (TV spots, Websites, Packings and Points of Sale). - Elaboration of Story Boards. - Reception, monitoring and verification of Procedure for Infractions of the Law, citizen complaints and emails.
Project * (6 months) - Public relations management "direct contact" with associates (official sponsors and social institutions). - Negotiation of advertising spaces and dealing with media. - Calendar of benefits and advertising rights. - Logistics assignments. - Telephone and e-mail contact with Vanguard students (better school performance) for invite them to an event.
Contact Info
- (+86) 159****8470
- ****@****
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