/Data engineer/Current/

Jonathan

Overseas Marketing Director
34 years oldData engineerCome from France Living in Shenzhen
Language: English, French
Mandarin: a little

Overseas Marketing Manager
Wealedger
Dec 2018 - Now(5 years)

• Responsible for the operation and management of the Shopify independent station project, build an operation team, formulate promotion and business strategies for independent stations at various stages, and lead the team to achieve performance goals • Use FB, YTube, Instagram, Pinterest, TIKTOK and other social channels to promote independent websites • Responsible for the SEO optimization of the company's website, formulate optimization strategies according to industry characteristics, increase effective website traffic, and promote sales • Responsible for improving the natural traffic from search engines to the website, planning the SEO structure of the website, and improving the indexing and ranking of the website in major search engines • Responsible for the daily activity planning of community user operations, and obtain user needs and effect analysis through research, user communication, feedback collection and other methods, formulate operational optimization strategies to effectively improve user experience and implement them • Analyze and grasp customer needs, adjust the construction and monitoring of columns at all levels, and update and improve website content in a timely manner. • Responsible for optimizing the Shopify website, regularly optimizing product title keywords, product detail pages, affiliate sales, homepage presentation, etc., according to the search rules of each platform and competitive product analysis, to improve the user experience process and increase user conversion rate

Overseas Advertising Manager
Preston Electronics (electronic product company)
Dec 2016 - Dec 2018(2 years)

• Responsible for the 0-1 construction and operation and team management of the company's boutique station/vertical station independent station project based on shopify • Responsible for analyzing the target users of the product, formulating the delivery strategy, and launching overseas advertisements on the advertising platform • Use overseas social media Facebook, Google, Instagram, Pinterest, Twitter, YouTube, Reddit and other channels to operate, interact with fans, influencers, and bloggers, publish high-quality content on various official media from time to time, and communicate with fans Interaction to enhance customer stickiness • Analyze the material requirements of the target market, provide suggestions for designers to create materials, increase the conversion amount and conversion rate of advertisements, track the promotion effect, do a good job in data analysis and feedback • Daily advertising data analysis, industry data analysis, timely adjustment and optimization of delivery strategies, complete creative production of materials with design, can propose solutions for optimization and production of advertising materials, improve the quality score of advertising accounts, and maximize ROI

Esigetel
, Digital Marketing
Dec 2011 - Dec 2014(3 years)

• Ranking: 3rd digital engineering school in France • Area of ​​study: Digital Marketing, Project Management