- Successfully led a rebranding project for a start-up, resulting in a dynamic brand identity that increased brand recognition by 50%. - Fostered an environment of creativity and collaboration, leading to a 30% increase in team productivity. - Implemented a structured process for discovery calls and creative briefs, improving project initiation efficiency by 20%. - Regularly consumed creativity from diverse sources to stay updated with the latest design trends and techniques, contributing to a 25% increase in client satisfaction. As a Senior Creative Manager at EMACHE Studios, my role was multi-dimensional, filled with varied responsibilities and requiring a dynamic skill set. Team Management Managing a team of 13-15 designers was undoubtedly one of my most significant responsibilities. I embraced this responsibility by fostering a creative, innovative, and collaborative environment. I ensured that each designer felt valued and had the freedom to express their creativity, leading to a more inclusive and diversified pool of ideas. Every day, I would meet with each team member individually to discuss their progress, understand their challenges, and provide feedback. This ensured that everyone was on the same page and that their work was aligned with the overall company goals. Problem-Solving In the dynamic field of creative design, problems were not uncommon. Whenever a team member faced a challenge, I encouraged them to think out-of-the-box and come up with innovative solutions. I ensured that they had all the resources and support they needed to overcome their obstacles. In some cases, when the problem was complex or beyond the scope of a single designer, I would organize brainstorming sessions where the entire team could collaborate and find a solution. This not only solved the problem at hand but also fostered a sense of unity and teamwork within the group. Inter-Departmental Communication As a Senior Creative Manager, I communicated frequently with other departments within EMACHE Studios. This included the marketing team, the sales team, the product development team, and the executive team. I would often collaborate with the marketing and sales teams to align our designs with the company's branding and sales objectives. Also, I would work closely with the product development team to ensure that our designs were feasible and could be implemented effectively. Client Meetings I held regular meetings with our clients to understand their needs, receive their feedback, and ensure that our designs met their expectations. These meetings were crucial in maintaining strong client relationships and securing repeat business. Additional Roles In addition to the roles mentioned above, I also played a key role in recruiting new designers and training them. I was responsible for setting the creative direction for our projects and ensuring that our work was always fresh, innovative, and visually appealing. Moreover, I led the quality control process and made sure that all our designs met the highest standards of excellence. I also played an important role in managing our budget and ensuring that we delivered our projects on time and within the allocated resources. Throughout my time at EMACHE Studios, I was not just a manager, but a mentor, a collaborator, and a creative thinker, always striving to inspire my team and drive our creative vision forward.

In the role of Lead Creative Director, I managed a dynamic team of 15 designers, fostering an environment of innovation and creativity. Oversaw the development of compelling design solutions from concept to completion for a diverse range of clients. Implemented effective design strategies that elevated brand identities and resonated with target audiences. Regularly coordinated with stakeholders to ensure alignment with project objectives and timelines. Achieved a 95% client satisfaction rate, and under my leadership, the team won three prestigious industry awards for design excellence. As a creative manager at a high-end luxury bespoke suit company, my primary responsibility was to inspire, guide, and manage a team of 15 talented designers. The team was composed of individuals with diverse skills, from pattern designers to fabric experts, all sharing a common goal: to create unique and high-quality suits that would resonate with our overseas clients' tastes and preferences. To maintain team cohesion and productivity, I facilitated regular brainstorming sessions and feedback rounds. These meetings served as a platform for sharing ideas, discussing challenges, and celebrating successes. They fostered a culture of open communication and creativity, and ensured that every member felt valued and heard. I also focused on balancing the individual strengths of each designer with the team's collective needs. By assigning tasks based on each person's unique skills and interests, I was able to optimize productivity and job satisfaction. Additionally, I played a crucial role in building the brand's identity. Drawing from my understanding of our target audience and the luxury market, I guided the team in creating designs that embodied our brand's ethos of sophistication, exclusivity, and unmatched quality. I also worked closely with our marketing department to ensure that our brand messaging was consistent across all channels. In order to expand our brand, I implemented innovative merchandising strategies and creative merchandise offerings that resonated with our clients, enhancing our brand identity and fostering stronger consumer-brand relationships. Overall, my management approach was centered around fostering a creative and collaborative environment, building a strong brand identity, and ensuring client satisfaction, all of which contributed to our successful expansion.

As a Digital Marketing Specialist at Cloudy Room Productions, my role was multifaceted and varied day-to-day. My primary responsibilities were centered around the development, execution, and monitoring of strategic digital marketing plans for the musicians and artists we represented. Each day started with reviewing the performance metrics of our ongoing campaigns. I would analyze various data points such as social media engagement, listenership, and conversion rates, using this information to refine our marketing strategies continuously. Regularly monitoring these metrics allowed us to be agile in our approach, tweaking campaigns as needed to maximize their effectiveness. A significant part of my role involved fostering relationships with influencers and bloggers to expand our artists' reach. This task involved identifying influential personalities whose followers aligned with our artists’ target demographics. I would then reach out to these individuals, discussing potential collaborations that could mutually benefit both parties. I successfully managed numerous such relationships, resulting in increased engagement on our social media platforms. In addition to the strategic aspect of my role, I was also deeply involved in creative planning and asset creation. I developed comprehensive content calendars for each artist, ensuring a continuous flow of engaging content across all our digital platforms. This process involved brainstorming with my team, ideating big marketing ideas, and then transforming these concepts into tangible digital assets such as graphics, videos, and blog posts. While implementing these strategies, I faced various challenges, such as managing diverse target audiences, balancing multiple projects simultaneously, and keeping up with the fast-paced nature of the digital world. To overcome these, I focused on prioritizing tasks, communicating effectively with my team, and staying abreast of digital marketing trends. Collaboration with other departments was an essential aspect of my role. I worked closely with the Creative Design Team to ensure the visual elements of our campaigns were compelling and on brand. I also liaised with the Public Relations team to align our marketing efforts with any ongoing PR activities. Lastly, I communicated with the Artist Management Team, ensuring our marketing strategies were in line with the artists' brand image and music releases. This continuous cross-departmental communication ensured a cohesive approach to promoting our artists and their work. In the end, the results spoke for themselves. Through these efforts, we saw a 20% increase in social media engagement and a 15% increase in monthly listenership for multiple artists, proving the effectiveness of our strategies.

L2 - Creative Media L3 - Media Production L3 - Graphic design L3 - Digital Content

BA Hons Degree in Arts and Media - Animation and Filming