Experienced B2B marketing manager with a track record of success in digital channels, lead generation, and product launching. Skilled in delivering effective marketing campaigns that drive revenue growth.
• Responsible for South Asia, the Middle East and the United States. Drove revenue growth through multi-channel strategies, incl. email marketing, PPC, conferences, webinars etc. Achieved a 99% revenue increase in 2023 in the Middle East. • Build strategic relationships and partner with key industry players, including other associations, governmental institutions and coordinate offline and digital sales-marketing activities. • Manage social media and SEO content, achieving a 38% increase in organic traffic in 2022. • Collaborate with regional sales general managers to improve lead quality and conversion rates.
• Single-handedly established a marketing department from scratch, including forming a brand identity, launching and repositioning products, marketing materials and penetrating overseas markets. • Designed and maintained the company's website and content management system to enhance organic traffic and improve page ranking. • Developed and executed B2B lead gen marketing promotion plans that included PPC, participation in trade shows, online virtual meetings, and website updates.
• Published three weekly SEO-friendly articles per week for the website in the U.K. and Sweden. • Created content marketing campaigns to drive leads and generate traffic to the site.
Graduated with Distinction
U.S. GPA 4.0 / UK Classification First Class Honours
Contact Info
- (+86) 150****1273
- ****@****
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