{"id":10781,"date":"2024-06-19T11:43:25","date_gmt":"2024-06-19T03:43:25","guid":{"rendered":"https:\/\/www.hiredchina.com\/articles\/?p=10781"},"modified":"2024-06-23T00:21:42","modified_gmt":"2024-06-22T16:21:42","slug":"understanding-seo-a-starter-course","status":"publish","type":"post","link":"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/","title":{"rendered":"Do You Want To Get SEO Job: You Should Know"},"content":{"rendered":"\n<p>Have you ever wondered how websites are <a href=\"https:\/\/www.hiredchina.com\/jobs?type=marketing\">ranked in Google<\/a>? Why are some areas visible in the sky while others are buried on page ten? The secret lies in a powerful <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/digital-marketing\/\" title=\"View all posts in digital marketing\" >digital marketing<\/a> tool called <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/seo\/\" title=\"View all posts in SEO\" >SEO<\/a>, or Search Engine Optimization. Understanding and mastering SEO can be the game-changer your website needs to attract more visitors, increase engagement, and ultimately grow your business. Let\u2019s dive into the exciting world of SEO and find out how it can work wonders for you.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"10783\" src=\"https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-1024x683.jpg?imageView2\/0\/format\/webp\/q\/75\" alt=\"\" class=\"wp-image-10783\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-1024x683.jpg 1024w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-440x293.jpg 440w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-220x147.jpg 220w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-768x512.jpg 768w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-1536x1024.jpg 1536w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033520880-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#What_is_SEO\" title=\"What is SEO?&nbsp;\">What is SEO?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Search_engine_optimization_definition\" title=\"Search engine optimization&nbsp; definition\">Search engine optimization&nbsp; definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#How_search_engines_work\" title=\"How search engines work\">How search engines work<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Fundamentals_of_search_engine_optimization\" title=\"Fundamentals of search engine optimization\">Fundamentals of search engine optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#SEO_on_the_page\" title=\"SEO on the page\">SEO on the page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#The_back-end_of_search_engine_optimization\" title=\"The back-end of search engine optimization\">The back-end of search engine optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Technical_SEO\" title=\"Technical SEO\">Technical SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#SEO_strategies_on_the_page\" title=\"SEO strategies on the page\">SEO strategies on the page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Keyword_research\" title=\"Keyword research\">Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Well-Organized_Information\" title=\"Well-Organized Information\">Well-Organized Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Meta_tags_and_descriptions\" title=\"Meta tags and descriptions\">Meta tags and descriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Back_to_back_Search_Engine_Optimization_strategies\" title=\"Back to back Search Engine Optimization strategies\">Back to back Search Engine Optimization strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Link_Building\" title=\"Link Building\">Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Social_media_signs\" title=\"Social media signs\">Social media signs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#A_wonderful_conversation\" title=\"A wonderful conversation\">A wonderful conversation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Technical_SEO_basics\" title=\"Technical SEO basics\">Technical SEO basics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Site_speed\" title=\"Site speed\">Site speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Mobile_Friendship\" title=\"Mobile Friendship\">Mobile Friendship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Diagrams_of_XML_sitemaps\" title=\"Diagrams of XML sitemaps\">Diagrams of XML sitemaps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Keyword_research_SEO_fundamentals\" title=\"Keyword research: SEO fundamentals\">Keyword research: SEO fundamentals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Understand_the_key_words\" title=\"Understand the key words\">Understand the key words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Keyword_analysis_tools\" title=\"Keyword analysis tools\">Keyword analysis tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Long-tail_and_short-tail_keywords\" title=\"Long-tail and short-tail keywords\">Long-tail and short-tail keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#SEO-friendly_content_creation\" title=\"SEO-friendly content creation\">SEO-friendly content creation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#In_the_nature_of_content_relevance\" title=\"In the nature of content relevance\">In the nature of content relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Effective_use_of_keywords\" title=\"Effective use of keywords\">Effective use of keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Object-length_and_composition\" title=\"Object-length and composition\">Object-length and composition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Meta_tags_small_description_big_impact\" title=\"Meta tags: small description, big impact\">Meta tags: small description, big impact<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#The_importance_of_title_marking\" title=\"The importance of title marking\">The importance of title marking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Effective_meta_descriptive_gestures\" title=\"Effective meta descriptive gestures\">Effective meta descriptive gestures<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Creating_a_strong_backlink_profile\" title=\"Creating a strong backlink profile\">Creating a strong backlink profile<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#What_are_backlinks\" title=\"What are backlinks?\">What are backlinks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Monetization_strategies_for_quality_backlinks\" title=\"Monetization strategies for quality backlinks\">Monetization strategies for quality backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Avoid_Black_Hat_SEO_Practices\" title=\"Avoid Black Hat SEO Practices\">Avoid Black Hat SEO Practices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Social_Medias_Role_in_Search_Engine_Optimization\" title=\"Social Media\u2019s Role in Search Engine Optimization\">Social Media\u2019s Role in Search Engine Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Increased_visibility_through_social_media\" title=\"Increased visibility through social media\">Increased visibility through social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Creating_shareable_content\" title=\"Creating shareable content\">Creating shareable content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#The_importance_of_user_experience_UX\" title=\"The importance of user experience (UX) .\">The importance of user experience (UX) .<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Website_navigation\" title=\"Website navigation\">Website navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Surge_rate_and_residence_time\" title=\"Surge rate and residence time\">Surge rate and residence time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#SEO_Performance_measurement_and_analysis\" title=\"SEO Performance measurement and analysis\">SEO Performance measurement and analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Using_Google_Analytics\" title=\"Using Google Analytics\">Using Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Important_SEO_metrics\" title=\"Important SEO metrics\">Important SEO metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#To_modify_data-based_strategies\" title=\"To modify data-based strategies\">To modify data-based strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Common_SEO_mistakes_to_avoid\" title=\"Common SEO mistakes to avoid\">Common SEO mistakes to avoid<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Keyword_stuffing_installed\" title=\"Keyword stuffing installed\">Keyword stuffing installed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#The_contents_twice\" title=\"The contents twice\">The contents twice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Ignore_mobile_users\" title=\"Ignore mobile users\">Ignore mobile users<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.hiredchina.com\/articles\/understanding-seo-a-starter-course\/#Questions_and_Answers\" title=\"Questions and Answers\">Questions and Answers<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span><strong>What is SEO?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_engine_optimization_definition\"><\/span><strong>Search engine optimization&nbsp; definition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO, short for Search Engine Optimization, is the process of optimizing your website to increase its visibility for relevant searches. The better your pages visibly in search, the more attention you will attract and attract potential and existing customers to your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_search_engines_work\"><\/span><strong>How search engines work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Search engines like Google, Bing, and Yahoo use bots to crawl websites, collect information about those pages, and index them. When you type a query into a search engine, it uses complex algorithms to rank pages based on multiple factors, including relevance, quality, and user experience. Understanding these algorithms and optimizing your site accordingly is the essence of search engine optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fundamentals_of_search_engine_optimization\"><\/span><strong>Fundamentals of search engine optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_on_the_page\"><\/span><strong>SEO on the page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On-page SEO is all about optimizing the content on your website. This includes the technical settings of your site \u2013 such as code quality and site speed \u2013 as well as the quality of your content, the keywords you use, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_back-end_of_search_engine_optimization\"><\/span><strong>The back-end of search engine optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Behind-the-scenes search engine optimization&nbsp; focuses on increasing the authority of your domain by creating content and getting backlinks from other websites. Think of it as building your website\u2019s reputation in the vast digital landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span><strong>Technical SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technical SEO ensures that a website meets the technical requirements of modern search engines with the goal of improving organic rankings. Key features include site speed, mobile-friendliness, indexing, crawlability, site structure, data structure, and security.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_strategies_on_the_page\"><\/span><strong>SEO strategies on the page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span><strong>Keyword research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keyword research is the process of finding and analyzing the search terms that people enter in search engines. This helps you understand what your audience is searching for and how to target those terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Well-Organized_Information\"><\/span><strong>Well-Organized Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content optimization includes making sure your content matches the keywords people are searching for, and provides useful and high-quality content. This not only helps in ranking but also enhances the user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_tags_and_descriptions\"><\/span><strong>Meta tags and descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meta tags and descriptions are small pieces of information that describe the content of the page. They appear in search searches and can have a significant impact on arrest rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Back_to_back_Search_Engine_Optimization_strategies\"><\/span><strong>Back to back Search Engine Optimization strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Building\"><\/span><strong>Link Building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Link building is the process of getting hyperlinks from other websites to your website. A strong backlink profile shows search engines that your site is a reliable and valuable resource.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_media_signs\"><\/span><strong>Social media signs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media engagement can drive traffic to your site and indirectly improve Search Engine Optimization. Social shares can increase visibility and attract natural page links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_wonderful_conversation\"><\/span><strong>A wonderful conversation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Teaming up with influencers can help you reach a wider audience. Influencers can share your content, provide backlinks, and increase your site\u2019s authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_SEO_basics\"><\/span><strong>Technical SEO basics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site_speed\"><\/span><strong>Site speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Site speed is important for user experience and Search Engine Optimization. Fast loading sites are popular with users and search engines. Tools like Google PageSpeed \u200b\u200bInsights can help you do research and improve site speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Friendship\"><\/span><strong>Mobile Friendship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most searches are done on mobile devices, so having a mobile-friendly site isn\u2019t an option. Responsive design and fast mobile uptime are essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diagrams_of_XML_sitemaps\"><\/span><strong>Diagrams of XML sitemaps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>XML sitemaps help search engines understand your site\u2019s layout and find new pages faster. It is necessary to ensure that all your pages are indexed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_research_SEO_fundamentals\"><\/span><strong>Keyword research: SEO fundamentals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_the_key_words\"><\/span><strong>Understand the key words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keywords are words and phrases that people use to search for information online. Choosing the right keywords is the first step to creating quality ranking content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_analysis_tools\"><\/span><strong>Keyword analysis tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Keyword Planner, Ahrefs, and SEMrush are just a few tools that can help with keyword research. These tools provide insight into keyword counts, competition, and trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Long-tail_and_short-tail_keywords\"><\/span><strong>Long-tail and short-tail keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Long-tail keywords are long, specific words, while short-tail keywords are short and general. Long-tail keywords tend to have less competition and higher conversion rates.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"10784\" src=\"https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-1024x683.jpg?imageView2\/0\/format\/webp\/q\/75\" alt=\"\" class=\"wp-image-10784\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-1024x683.jpg 1024w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-440x293.jpg 440w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-220x147.jpg 220w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-768x512.jpg 768w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-1536x1024.jpg 1536w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033547216-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-friendly_content_creation\"><\/span><strong>SEO-friendly content creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_the_nature_of_content_relevance\"><\/span><strong>In the nature of content relevance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The content should be relevant to the searcher\u2019s perspective and should be of a high quality for successful placement. Google prioritizes content that provides real value to its users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_use_of_keywords\"><\/span><strong>Effective use of keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Include keywords in your content in any order, including titles, subheadings, and the main text as a whole. Avoid keyword stuffing, as this can hurt your ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Object-length_and_composition\"><\/span><strong>Object-length and composition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the long run, ingredients come first, but quality is more important than quantity. Structure your content with clear titles and subheadings to increase readability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_tags_small_description_big_impact\"><\/span><strong>Meta tags: small description, big impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_importance_of_title_marking\"><\/span><strong>The importance of title marking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Title tags are one of the most important Search Engine Optimization elements on a page. They should be unique, include primary keywords, and be less than 60 characters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_meta_descriptive_gestures\"><\/span><strong>Effective meta descriptive gestures<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meta descriptions should be attractive and include relevant keywords. They don\u2019t directly affect rankings but they can improve click-through rates from search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_strong_backlink_profile\"><\/span><strong>Creating a strong backlink profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_backlinks\"><\/span><strong>What are backlinks?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Backlinks are links to your website from other websites. They act as endorsements, showing search engines that your content is credible and valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monetization_strategies_for_quality_backlinks\"><\/span><strong>Monetization strategies for quality backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Focus on high-quality things that others want to be associated with. Effective strategies include guest blogging, creating infographics, and using <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/social-media\/\" title=\"View all posts in social media\" >social media<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_Black_Hat_SEO_Practices\"><\/span><strong>Avoid Black Hat SEO Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Black hat Search Engine Optimization techniques, such as buying links or using link farms, can be penalized by search engines. Always focus on ethical, white hat techniques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Medias_Role_in_Search_Engine_Optimization\"><\/span><strong>Social Media\u2019s Role in Search Engine Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increased_visibility_through_social_media\"><\/span><strong>Increased visibility through social media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Active social media profiles can increase your online presence and drive traffic to your website. Shares, likes, and comments show engagement and popularity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_shareable_content\"><\/span><strong>Creating shareable content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interesting and valuable information is likely to be shared on social media. Infographics, videos, and detailed guides are examples of shared content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_importance_of_user_experience_UX\"><\/span><strong>The importance of user experience (UX) .<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_navigation\"><\/span><strong>Website navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A simple and easy to navigate website improves the user experience and can reduce bounce rates. Make sure your site is easy to navigate between desktop and mobile devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surge_rate_and_residence_time\"><\/span><strong>Surge rate and residence time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bounce rate refers to the percentage of visitors who leave your site after viewing just one page. Dwell time is the amount of time visitors spend on your website. Both metrics are important for Search Engine Optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Performance_measurement_and_analysis\"><\/span><strong>SEO Performance measurement and analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Google_Analytics\"><\/span><strong>Using Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Analytics is a powerful tool for monitoring your site\u2019s performance. It provides insights into traffic sources, user behavior, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Important_SEO_metrics\"><\/span><strong>Important SEO metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Key parameters to look at include organic traffic, bounce rate, average session duration, and conversion rate. These metrics help you understand how well your Search Engine Optimization efforts are performing.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"10786\" src=\"https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-1024x683.jpg?imageView2\/0\/format\/webp\/q\/75\" alt=\"\" class=\"wp-image-10786\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-1024x683.jpg 1024w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-440x293.jpg 440w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-220x147.jpg 220w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-768x512.jpg 768w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-1536x1024.jpg 1536w, https:\/\/media.hiredchina.com\/2024\/06\/20240619033619277-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_modify_data-based_strategies\"><\/span><strong>To modify data-based strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Review your SEO statistics regularly and adjust your strategies accordingly. Search Engine Optimization is an ongoing process, and keeping up with the changes is key to long-term success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_SEO_mistakes_to_avoid\"><\/span><strong>Common SEO mistakes to avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_stuffing_installed\"><\/span><strong>Keyword stuffing installed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Overuse of keywords can lead to penalties from search engines. Focus on the right use of natural keywords.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_contents_twice\"><\/span><strong>The contents twice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Duplicate content can confuse search engines and hurt your rankings. Make sure all your content is unique and valuable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignore_mobile_users\"><\/span><strong>Ignore mobile users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With mobile search on the rise, neglecting mobile optimization can seriously hurt your Search Engine Optimization. Make sure your site is responsive and mobile-friendly.<\/p>\n\n\n\n<p>Search Engine Optimization is a complex but important part of digital <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/marketing\/\" title=\"View all posts in marketing\" >marketing<\/a>. By understanding the basics, using basic techniques, and <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/continuously\" class=\"broken_link\" rel=\"nofollow noopener\" target=\"_blank\">continuously<\/a> refining your approach, you can increase the visibility of your website, attract more visitors, and reach your business goals Start with the basics and keep at it other information<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_and_Answers\"><\/span>Questions and Answers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>What is the difference between on-page and on-page SEO?<\/strong><\/p>\n\n\n\n<p>&nbsp;On-page Search Engine Optimization is about optimizing your website\u2019s content and structure, while on-page SEO focuses on building your site\u2019s authority through social signals<\/p>\n\n\n\n<p><strong>How long does it take to see SEO results?&nbsp;<\/strong><\/p>\n\n\n\n<p>Search Engine Optimization is a long-term strategy. Depending on the competitiveness of your industry and the effectiveness of your system, it may take several months to begin to see what\u2019s important.<\/p>\n\n\n\n<p><strong>Can I do the SEO myself, or should I hire a professional?&nbsp;<\/strong><\/p>\n\n\n\n<p>You can definitely do Search Engine Optimization yourself, especially with so many resources available online. However, hiring a professional can save time and ensure you are using the most effective methods.<\/p>\n\n\n\n<p><strong>What are some free tools for SEO?<\/strong><\/p>\n\n\n\n<p>&nbsp;Free tools include Google Keyword Planner, Google Analytics, Google Search Console, and Ubersuggest. These tools can help you do keyword research, site analysis, and performance management.<\/p>\n\n\n\n<p><strong>How often should I update my SEO strategy?<\/strong><\/p>\n\n\n\n<p>&nbsp;Search Engine Optimization is an ongoing process. Regularly update your system based on the latest trends, new algorithms, and performance data. It\u2019s good practice to review your plan every few months.<\/p>\n","protected":false},"excerpt":{"rendered":"Have you ever wondered how websites are ranked in Google? Why are some areas visible in the sky while others are buried on page ten? The secret lies in a &#8230;","protected":false},"author":4,"featured_media":10786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,41,33,23],"tags":[60,45,901,353,905,908,904,306,29,559,27,897,903,896,900,898,913,911,914,912,909,899,902,826],"class_list":["post-10781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-jobs","category-china-jobs","category-part-time-job","category-pro-tips","tag-china","tag-digital-marketing","tag-digital-marketing-course","tag-e-china-cities","tag-free-seo-course","tag-full-seo-course","tag-getting-started-with-seo","tag-hiredchina","tag-jobs","tag-marketing","tag-news","tag-search-engine-optimization-course","tag-search-engine-optimization-full-course","tag-seo","tag-seo-complete-course","tag-seo-course","tag-seo-course-2024","tag-seo-course-ahrefs","tag-seo-course-by-ahrefs","tag-seo-course-for-beginners","tag-seo-course-full","tag-seo-full-course","tag-seo-training-course","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/10781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/comments?post=10781"}],"version-history":[{"count":3,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/10781\/revisions"}],"predecessor-version":[{"id":11020,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/10781\/revisions\/11020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media\/10786"}],"wp:attachment":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media?parent=10781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/categories?post=10781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/tags?post=10781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}