{"id":220,"date":"2017-08-05T08:40:08","date_gmt":"2017-08-05T00:40:08","guid":{"rendered":"https:\/\/www.hiredchina.com\/articles\/2017\/08\/05\/royal-food-from-forbidden-city-sold-online\/"},"modified":"2024-05-09T13:04:54","modified_gmt":"2024-05-09T05:04:54","slug":"royal-food-from-forbidden-city-sold-online","status":"publish","type":"post","link":"https:\/\/www.hiredchina.com\/articles\/royal-food-from-forbidden-city-sold-online\/","title":{"rendered":"Royal food from Forbidden City sold online"},"content":{"rendered":"<blockquote><p>Royal food from the Forbidden City is now available for purchase at Tmall, a major Chinese online marketplace, as a part of new steps for the Palace Museum to develop its cultural creative products.<\/p><\/blockquote>\n<p>Royal food from the Forbidden City is now available for purchase at Tmall, a major Chinese online marketplace, as a part of new steps for the Palace Museum to develop its cultural creative products.<\/p>\n<p style=\"text-align: center;\"> <img loading=\"lazy\" decoding=\"async\" alt=\"1.png\" style=\"\" src=\"https:\/\/media.hiredchina.com\/Fp1yQLoMRip1NLx2fz_53Ic9kln5?imageView2\/0\/format\/webp\/q\/75\" width=\"467\" height=\"271\" title=\"\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hiredchina.com\/articles\/royal-food-from-forbidden-city-sold-online\/#The_Palace_Museum_says_that_sales_have_been_robust_for_Forbidden_City_themed_merchandise_Photo_Dickson_Lee\" title=\"The Palace Museum says that sales have been robust for Forbidden City themed merchandise. Photo: Dickson Lee\">The Palace Museum says that sales have been robust for Forbidden City themed merchandise. Photo: Dickson Lee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hiredchina.com\/articles\/royal-food-from-forbidden-city-sold-online\/#Palace_Museums_Tmall_shop_Photo_Taobao\" title=\"Palace Museum&#8217;s Tmall shop Photo:Taobao\">Palace Museum&#8217;s Tmall shop Photo:Taobao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hiredchina.com\/articles\/royal-food-from-forbidden-city-sold-online\/#Shoppers_can_shop_for_Palace_Museum_merchandise_such_as_iPhone_cases_with_patterns_of_imperial_court_dress_Photo_Taobao\" title=\"Shoppers can shop for Palace Museum merchandise such as iPhone cases with patterns of imperial court dress. Photo: Taobao\">Shoppers can shop for Palace Museum merchandise such as iPhone cases with patterns of imperial court dress. Photo: Taobao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hiredchina.com\/articles\/royal-food-from-forbidden-city-sold-online\/#Photo_Taobao\" title=\"Photo:Taobao\">Photo:Taobao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hiredchina.com\/articles\/royal-food-from-forbidden-city-sold-online\/#Photo_Taobao-2\" title=\"Photo: Taobao\">Photo: Taobao<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"The_Palace_Museum_says_that_sales_have_been_robust_for_Forbidden_City_themed_merchandise_Photo_Dickson_Lee\"><\/span>The Palace Museum says that sales have been robust for Forbidden City themed merchandise. Photo: Dickson Lee<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>A food tasting event was held at the Baoyun Building in the Palace Museum on Sunday. During the event, the museum announced that its flagship food store &#8220;Regard from the Emperor&#8221; is officially available online at Tmall, and a series of food made according to ancient recipes during the Qing Dynasty (1644-1911) are now on sale.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"22.jpeg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FoHZsNU2f38IAvAwm0KP273Zkgnr?imageView2\/0\/format\/webp\/q\/75\" width=\"640\" height=\"1138\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Palace_Museums_Tmall_shop_Photo_Taobao\"><\/span>Palace Museum&#8217;s Tmall shop Photo:Taobao<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>They included Cixi\u2019s favourite black sugar ginger tea concoction and sticky date pancakes, handmade by a few select Beijing bakeries that were rumoured to have fed the gourmet-obsessed Chinese monarchs centuries ago.<\/p>\n<p>\u201cThere are loads of thrilling royal recipes at the Forbidden City,\u201dsaid Yuan Hongqi, a researcher at the Palace Museum.<\/p>\n<p>\u201cWe want to find good platforms to make them only a few clicks away from consumers, and turn them into revenues.\u201d<\/p>\n<p>Until recently, the Palace Museum had peddled mainly wearisome books and overpriced postcards at its poorly illuminated gift shops, making it and other Chinese peers latecomers to the thriving merchandising business that global museums have enjoyed for decades.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"3.png\" style=\"\" src=\"https:\/\/media.hiredchina.com\/Fpd_ybWgPDZTBRqqxUzwEFeyD2N-?imageView2\/0\/format\/webp\/q\/75\" width=\"471\" height=\"276\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Shoppers_can_shop_for_Palace_Museum_merchandise_such_as_iPhone_cases_with_patterns_of_imperial_court_dress_Photo_Taobao\"><\/span>Shoppers can shop for Palace Museum merchandise such as iPhone cases with patterns of imperial court dress. Photo: Taobao<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>Shan Jixiang, director of the Beijing institution, said last year they had \u201cborrowed a lot of ideas from\u201d the National Palace Museum in Taipei.<\/p>\n<p>As early as the 2000s, mouse pads featuring masterpieces of Chinese paintings were among the best-sellers at the Taipei landmark. Postage stamps and replicas of the museum\u2019s most prized collections have been on sale since the 1980s.<\/p>\n<p>\u201cWe have rolled out Forbidden City themed power banks, soap containers, sticky notes, and chopsticks,\u201d Shan said. \u201cRevenue growth has been robust.\u201d<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"44.jpeg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/Frke_bnl51I_mlt1ppzQuyk1bVWy?imageView2\/0\/format\/webp\/q\/75\" width=\"640\" height=\"1138\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_Taobao\"><\/span>Photo:Taobao<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>All profits will be pumped back to the Palace Museum, which is in the midst of a costly renovation scheduled to last through 2020 to reinstate its imperial-era appearance.<\/p>\n<p>It is all these that have sparked a craze among millennial Chinese for products tied to where the imperial tales constantly took place \u2013 the Forbidden City.<\/p>\n<p>The enormous palace complex was home to 24 Ming and Qing dynasty emperors and their households before the country\u2019s dynastic system was overthrown by the Republic in 1911.<\/p>\n<p>Much of the Palace Museum\u2019s merchandise revolves around Yongzheng and Qianlong, the two enthralling Qing emperors whose romances with their concubines of various ranks have inspired myriads of novels, dramas and films.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"5.jpeg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FhWFSPyU-aI26wIwoAclqypfm4Sz?imageView2\/0\/format\/webp\/q\/75\" width=\"640\" height=\"1138\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_Taobao-2\"><\/span>Photo: Taobao<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>At the Forbidden City, shoppers can purchase teapots shaped as Qianlong, or iPhone cases featuring patterns of the imperial court dress supposedly worn by Yongzheng.<\/p>\n<hr>\n<p><\/p>\n<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"webwxgetmsgimg 1.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FlXXlKXBxtykYAuKbjvAxKMwIbVH?imageView2\/0\/format\/webp\/q\/75\" width=\"640\" height=\"640\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Royal food from the Forbidden City is now available for purchase at Tmall, a major Chinese online marketplace, as a part of new steps for the Palace Museum to develop &#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[353],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-news","tag-e-china-cities"],"_links":{"self":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":1,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"predecessor-version":[{"id":7774,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/220\/revisions\/7774"}],"wp:attachment":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}