{"id":27060,"date":"2025-09-22T21:40:08","date_gmt":"2025-09-22T13:40:08","guid":{"rendered":"https:\/\/www.hiredchina.com\/articles\/?p=27060"},"modified":"2025-09-22T21:40:15","modified_gmt":"2025-09-22T13:40:15","slug":"marketing-manager-positions-in-china-2025","status":"publish","type":"post","link":"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/","title":{"rendered":"Marketing Manager Positions in China 2025: Focus on Digital and E-Commerce"},"content":{"rendered":"\n<p>This guide explores <strong><a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/market\/\" title=\"View all posts in market\" >market<\/a>ing <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/manager\/\" title=\"View all posts in manager\" >manager<\/a> positions<\/strong>&nbsp;in China (focus on digital\/e-commerce), covering core positioning, market demand, key responsibilities, urgent need for overseas talents, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/application-tips\/\" title=\"View all posts in application tips\" >application tips<\/a>, and enterprise support\u2014ideal for <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/global-talent\/\" title=\"View all posts in global talent\" >global talent<\/a>s to leverage expertise in China\u2019s dynamic market.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Core_Positioning_and_Market_Demand_for_Marketing_Manager_Positions_in_China\" title=\"Core Positioning and Market Demand for Marketing Manager Positions in China\">Core Positioning and Market Demand for Marketing Manager Positions in China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Core_Responsibilities_of_Marketing_Manager_Positions_in_the_Digital_Sector\" title=\"Core Responsibilities of Marketing Manager Positions in the Digital Sector\">Core Responsibilities of Marketing Manager Positions in the Digital Sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Key_Work_of_Marketing_Manager_Positions_in_the_E-Commerce_Sector\" title=\"Key Work of Marketing Manager Positions in the E-Commerce Sector\">Key Work of Marketing Manager Positions in the E-Commerce Sector<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Operation_and_Management_of_E-Commerce_Platforms\" title=\"Operation and Management of E-Commerce Platforms\">Operation and Management of E-Commerce Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Acquisition_and_Retention_of_E-Commerce_Users\" title=\"Acquisition and Retention of E-Commerce Users\">Acquisition and Retention of E-Commerce Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Analysis_and_Application_of_E-Commerce_Data\" title=\"Analysis and Application of E-Commerce Data\">Analysis and Application of E-Commerce Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Urgent_Demand_for_Overseas_Talents_in_Chinas_Marketing_Manager_Positions\" title=\"Urgent Demand for Overseas Talents in China\u2019s Marketing Manager Positions\">Urgent Demand for Overseas Talents in China\u2019s Marketing Manager Positions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Deepening_of_Chinese_Enterprises_%E2%80%9CGoing_Global%E2%80%9D_Strategy\" title=\"Deepening of Chinese Enterprises\u2019 &#8220;Going Global&#8221; Strategy\">Deepening of Chinese Enterprises\u2019 &#8220;Going Global&#8221; Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Need_for_Integration_of_Chinese_and_International_Marketing_Concepts_and_Technologies\" title=\"Need for Integration of Chinese and International Marketing Concepts and Technologies\">Need for Integration of Chinese and International Marketing Concepts and Technologies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Need_for_Cross-Cultural_Communication_and_International_Collaboration\" title=\"Need for Cross-Cultural Communication and International Collaboration\">Need for Cross-Cultural Communication and International Collaboration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Skill_Requirements_and_Career_Development_Paths_for_Marketing_Manager_Positions\" title=\"Skill Requirements and Career Development Paths for Marketing Manager Positions\">Skill Requirements and Career Development Paths for Marketing Manager Positions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Core_Skill_Requirements_for_Marketing_Manager_Positions\" title=\"Core Skill Requirements for Marketing Manager Positions\">Core Skill Requirements for Marketing Manager Positions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Career_Development_Paths_for_Marketing_Manager_Positions\" title=\"Career Development Paths for Marketing Manager Positions\">Career Development Paths for Marketing Manager Positions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#How_Overseas_Talents_Can_Apply_for_Marketing_Manager_Positions_in_China\" title=\"How Overseas Talents Can Apply for Marketing Manager Positions in China\">How Overseas Talents Can Apply for Marketing Manager Positions in China<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Finding_Suitable_Recruitment_Channels\" title=\"Finding Suitable Recruitment Channels\">Finding Suitable Recruitment Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Preparing_Targeted_Resumes_and_Application_Materials\" title=\"Preparing Targeted Resumes and Application Materials\">Preparing Targeted Resumes and Application Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Preparing_for_Interviews\" title=\"Preparing for Interviews\">Preparing for Interviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Understanding_Chinas_Work_Visa_Policies\" title=\"Understanding China\u2019s Work Visa Policies\">Understanding China\u2019s Work Visa Policies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.hiredchina.com\/articles\/marketing-manager-positions-in-china-2025\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amid the rapid development of the global digital economy, the <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/chinese\/\" title=\"View all posts in Chinese\" >Chinese<\/a> market has become a core battleground for enterprises worldwide, thanks to its massive consumer base, vibrant e-commerce ecosystem, and continuously innovative <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/digital-marketing\/\" title=\"View all posts in digital marketing\" >digital marketing<\/a> technologies. Against this backdrop, <strong><a href=\"https:\/\/www.hiredchina.com\/\">marketing manager positions<\/a><\/strong>\u00a0are gradually emerging as key roles connecting enterprises with the market and driving <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/business\/\" title=\"View all posts in business\" >business<\/a> growth\u2014their strategic value is particularly prominent in the digital and e-commerce sectors. For enterprises eager to expand <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/global-business\/\" title=\"View all posts in global business\" >global business<\/a> and deepen their presence in the Chinese market, high-caliber candidates for <strong><a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/marketing\/\" title=\"View all posts in marketing\" >marketing<\/a> manager positions<\/strong>\u00a0are not only the core force to achieve marketing goals but also a crucial support for enterprises to gain a foothold in the digital era. Meanwhile, as Chinese enterprises deepen their &#8220;going global&#8221; strategy and overseas brands attach greater importance to the Chinese market, the demand for overseas talents with an <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/international\/\" title=\"View all posts in international\" >international<\/a> perspective and proficiency in digital and e-commerce operations has become increasingly urgent. Consequently, <strong>marketing manager positions<\/strong>\u00a0have become an important platform to attract marketing elites worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Positioning_and_Market_Demand_for_Marketing_Manager_Positions_in_China\"><\/span><strong>Core Positioning and Market Demand for <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/marketing-manager\/\" title=\"View all posts in Marketing Manager\" >Marketing Manager<\/a> <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/positions-in-china\/\" title=\"View all posts in Positions in China\" >Positions in China<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/in-china\/\" title=\"View all posts in In China\" >In China<\/a>\u2019s current business environment, <strong>marketing manager positions<\/strong>&nbsp;have long transcended the traditional scope of &#8220;promotion and publicity&#8221; and evolved into comprehensive roles integrating strategic planning, digital operations, e-commerce management, and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/data-analysis\/\" title=\"View all posts in data analysis\" >data analysis<\/a>. According to relevant industry reports, the scale of China&#8217;s digital marketing market exceeded RMB 1.5 trillion in 2024, and the total e-commerce transaction volume surpassed RMB 45 trillion. This massive market scale has directly driven strong demand for <strong>marketing manager positions<\/strong>. Whether it is domestic internet giants, digital transformation projects of traditional enterprises, or overseas brands entering the Chinese market, all regard <strong>marketing manager positions<\/strong>&nbsp;as a key link in building core competitiveness.<\/p>\n\n\n\n<p>From an industry distribution perspective, the e-commerce, technology, fast-moving consumer goods (FMCG), and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/cross-border\/\" title=\"View all posts in cross-border\" >cross-border<\/a> <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/trade\/\" title=\"View all posts in trade\" >trade<\/a> sectors have the most prominent demand for <strong>marketing manager positions<\/strong>. Taking the <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/e-commerce-industry\/\" title=\"View all posts in e-commerce industry\" >e-commerce industry<\/a> as an example, leading platforms such as Taobao, JD, and Pinduoduo, as well as cross-border e-commerce enterprises like Shein and Temu, recruit a large number of professionals for <strong>marketing manager positions<\/strong>&nbsp;each year. These roles are responsible for store operations on platforms, digital advertising placement, and formulating user growth strategies. In the technology industry, enterprises such as <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/huawei\/\" title=\"View all posts in Huawei\" >Huawei<\/a>, Xiaomi, and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/bytedance\/\" title=\"View all posts in ByteDance\" >ByteDance<\/a> require candidates for <strong>marketing manager positions<\/strong>&nbsp;to lead digital marketing promotions for their products\u2014using <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/social\/\" title=\"View all posts in social\" >social<\/a> media, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/content-marketing\/\" title=\"View all posts in content marketing\" >content marketing<\/a>, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/seo\/\" title=\"View all posts in SEO\" >SEO<\/a>\/SEM, and other methods to enhance product visibility and market share. This cross-industry demand growth has kept <strong>marketing manager positions<\/strong>&nbsp;in short supply in China\u2019s <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/job-market\/\" title=\"View all posts in job market\" >job market<\/a>; in particular, candidates with professional digital and e-commerce capabilities have become the focus of enterprise competition.<\/p>\n\n\n\n<p>For overseas talents, the appeal of <strong>marketing manager positions<\/strong>&nbsp;in China lies not only in the broad market space but also in the speed of innovation in China\u2019s digital marketing and e-commerce sectors. China leads the world in the development of live-streaming e-commerce, social e-commerce, and private domain traffic operations. Examples include Douyin <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/e-commerce\/\" title=\"View all posts in E-commerce\" >E-commerce<\/a>\u2019s &#8220;interest-driven e-commerce&#8221; model and Xiaohongshu\u2019s &#8220;content seeding&#8221; ecosystem\u2014these innovative models provide rich practical scenarios for <strong>marketing manager positions<\/strong>. If overseas talents join teams for <strong>marketing manager positions<\/strong>&nbsp;in China, they can not only integrate advanced <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/international-market\/\" title=\"View all posts in international market\" >international market<\/a>ing concepts with the actual conditions of the Chinese market but also enhance their professional capabilities in a rapidly iterating environment, maximizing their career value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Responsibilities_of_Marketing_Manager_Positions_in_the_Digital_Sector\"><\/span><strong>Core Responsibilities of Marketing Manager Positions in the Digital Sector<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133548430-1024x523.png?imageView2\/0\/format\/webp\/q\/75\" alt=\"Marketing manager positions: Professional analyzing digital marketing data (Google Analytics, Tableau) and planning multi-channel strategies (social media, live-streaming) in a modern office.\" class=\"wp-image-27061\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133548430-1024x523.png 1024w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133548430-440x225.png 440w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133548430-220x112.png 220w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133548430-768x392.png 768w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133548430.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As a core module of <strong>marketing manager positions<\/strong>, digital marketing operation capabilities directly determine an enterprise\u2019s market competitiveness in the digital era. In this field, the responsibilities of <strong>marketing manager positions<\/strong>&nbsp;cover multiple dimensions, and each link\u2014from strategy formulation to implementation\u2014requires professional knowledge and rich experience.<\/p>\n\n\n\n<p>First, <strong>marketing manager positions<\/strong>&nbsp;need to lead the formulation and implementation of digital <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/marketing-strategies\/\" title=\"View all posts in marketing strategies\" >marketing strategies<\/a>. This involves developing integrated digital marketing plans covering multiple channels (such as <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/social-media\/\" title=\"View all posts in social media\" >social media<\/a> marketing, content marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/email-marketing\/\" title=\"View all posts in email marketing\" >email marketing<\/a>, and short-video marketing) based on the enterprise\u2019s business goals, target audience characteristics, and market <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/trends\/\" title=\"View all posts in trends\" >trends<\/a>. For instance, when targeting young consumer groups, <strong>marketing manager positions<\/strong>&nbsp;need to focus on deploying resources on social platforms like Douyin and Xiaohongshu, and enhance brand exposure through short-video content creation, KOL\/KOC collaborations, and live interactive sessions. For enterprises with cross-border needs, <strong>marketing manager positions<\/strong>&nbsp;need to develop digital marketing strategies for overseas <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/markets\/\" title=\"View all posts in markets\" >markets<\/a>, using tools such as Google Ads, Facebook Business Manager, and Instagram Marketing to accurately reach international users and drive cross-border product <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/sales\/\" title=\"View all posts in sales\" >sales<\/a>.<\/p>\n\n\n\n<p>Second, data analysis and performance optimization are another key responsibility of <strong>marketing manager positions<\/strong>&nbsp;in the digital sector. During digital marketing campaigns, a large amount of real-time data is generated, including core metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Average Order Value (AOV), and User Retention Rate. <strong>Marketing manager positions<\/strong>&nbsp;require proficiency in data analysis tools such as Google Analytics, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/baidu\/\" title=\"View all posts in Baidu\" >Baidu<\/a> Statistics, Tableau, and Power BI to conduct in-depth mining and analysis of this data\u2014understanding campaign performance, user behavior preferences, and existing issues. For example, by analyzing user data from a live-streaming e-commerce campaign, <strong>marketing manager positions<\/strong>&nbsp;can identify peak user activity periods, products with the highest conversion rates, and interactive sessions that most attract users. Based on these insights, they can then optimize subsequent marketing plans to improve Marketing Return on Investment (ROI).<\/p>\n\n\n\n<p>Additionally, <strong>marketing manager positions<\/strong>&nbsp;are responsible for managing and coordinating digital marketing teams. This includes setting team work objectives and performance evaluation criteria, guiding team members in specific marketing tasks, and coordinating collaboration with other <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/department\/\" title=\"View all posts in department\" >department<\/a>s (such as product, technology, and sales departments) to ensure that digital marketing activities are seamlessly integrated with the enterprise\u2019s overall business <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/processes\/\" title=\"View all posts in processes\" >processes<\/a>. For example, when launching a new product, <strong>marketing manager positions<\/strong>&nbsp;need to communicate with the product department to clarify the product\u2019s core selling points and target users, coordinate with the technology department on the construction of digital marketing platforms and data integration, and work with the sales department to develop linked promotion strategies\u2014thus forming a &#8220;product-marketing-sales&#8221; closed loop to drive the product\u2019s market promotion.<\/p>\n\n\n\n<p>In terms of digital marketing tool application, <strong>marketing manager positions<\/strong>&nbsp;require proficiency in operating various digital marketing tools. In addition to the aforementioned data analysis tools and advertising platforms, these include SEO optimization tools (such as Ahrefs, Semrush, and 5118), Content <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/management\/\" title=\"View all posts in Management\" >Management<\/a> Systems (CMS), email marketing tools (such as Mailchimp and SendGrid), and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/social-media-management\/\" title=\"View all posts in social media management\" >social media management<\/a> tools (such as Hootsuite and Buffer). Proficiency in these tools not only improves the work efficiency of <strong>marketing manager positions<\/strong>&nbsp;but also helps them conduct more precise marketing activities and enhance campaign effectiveness. For example, using Ahrefs, <strong>marketing manager positions<\/strong>&nbsp;can analyze competitors\u2019 SEO strategies and keyword rankings to develop more targeted SEO optimization plans\u2014improving the enterprise\u2019s website ranking on search engines and driving more organic traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Work_of_Marketing_Manager_Positions_in_the_E-Commerce_Sector\"><\/span><strong>Key Work of Marketing Manager Positions in the E-Commerce Sector<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the popularization and development of e-commerce in China, the work content of <strong>marketing manager positions<\/strong>&nbsp;in the e-commerce sector has become increasingly rich and important. E-commerce is not only a key channel for enterprises to sell products but also a critical platform for brands to interact with users and enhance user stickiness. Therefore, <strong>marketing manager positions<\/strong>&nbsp;need to carry out a series of targeted tasks centered on e-commerce platform operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Operation_and_Management_of_E-Commerce_Platforms\"><\/span><strong>Operation and Management of E-Commerce Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133641447-1024x528.png?imageView2\/0\/format\/webp\/q\/75\" alt=\"Marketing manager positions: Managing e-commerce platform operations (Taobao, Amazon) and planning \u201cDouble 11\u201d\/\u201c618\u201d promotion activities with schedules and inventory checks.\" class=\"wp-image-27063\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133641447-1024x528.png 1024w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133641447-440x227.png 440w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133641447-220x113.png 220w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133641447-768x396.png 768w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133641447.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Marketing manager positions<\/strong>&nbsp;are responsible for operating the enterprise\u2019s stores on various e-commerce platforms, including major domestic e-commerce platforms (such as Taobao, JD, Tmall, and Pinduoduo) and cross-border e-commerce platforms (such as Amazon, eBay, Wish, and Shopee). Different e-commerce platforms have distinct user groups, operation rules, and traffic logics\u2014<strong>marketing manager positions<\/strong>&nbsp;need to develop differentiated operation strategies based on platform characteristics. For example, on Taobao, <strong>marketing manager positions<\/strong>&nbsp;need to focus on store DSR (Detailed Seller Ratings), product rankings, and Zhitongche (Taobao\u2019s paid advertising) placement. They can enhance user <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/shopping\/\" title=\"View all posts in shopping\" >shopping<\/a> experience and conversion rates by optimizing store design, product detail pages, and customer service. On Amazon, however, <strong>marketing manager positions<\/strong>&nbsp;need to focus on product Listing optimization, A+ page design, FBA (Fulfillment by Amazon) management, Amazon Advertising (such as Sponsored Products and Sponsored Brands) placement, and responding to platform policy changes and competitor challenges.<\/p>\n\n\n\n<p>In terms of e-commerce platform campaign operations, <strong>marketing manager positions<\/strong>&nbsp;need to plan and execute various e-commerce promotion activities\u2014such as major annual shopping festivals like &#8220;Double 11&#8221; (November 11th) and &#8220;618&#8221; (June 18th), as well as daily activities like store anniversary celebrations, new product launches, and limited-time discounts. These activities are key to boosting store sales, attracting new users, and reactivating existing users. Therefore, <strong>marketing manager positions<\/strong>&nbsp;need to develop detailed activity plans in advance, including activity themes, promotion intensity, promotion channels, activity timelines, and contingency plans. For example, during the &#8220;Double 11&#8221; campaign, <strong>marketing manager positions<\/strong>&nbsp;need to start preparations 1-2 months in advance: communicating with suppliers about inventory, coordinating with platforms for activity resources, developing pre-campaign promotion plans (such as social media preheating, coupon distribution, and pre-order activities), designing in-campaign page layouts and promotion rules, and conducting post-campaign user follow-ups and data analysis to summarize experience for future activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acquisition_and_Retention_of_E-Commerce_Users\"><\/span><strong>Acquisition and Retention of E-Commerce Users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users are the core of e-commerce operations, so <strong>marketing manager positions<\/strong>&nbsp;need to prioritize user acquisition and retention in their e-commerce work. In terms of user acquisition, <strong>marketing manager positions<\/strong>&nbsp;need to combine digital marketing methods to attract potential users to e-commerce stores through multiple channels. For example, they can direct users searching for relevant keywords to stores via SEM advertising; attract users to click links to stores by posting product seeding content on platforms like Douyin, Xiaohongshu, and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/wechat\/\" title=\"View all posts in WeChat\" >WeChat<\/a>; or guide users to place orders by showcasing product usage effects in live-streaming e-commerce sessions. At the same time, <strong>marketing manager positions<\/strong>&nbsp;need to monitor Customer Acquisition Cost (CAC) and optimize marketing channels and strategies to reduce CAC and improve user acquisition efficiency.<\/p>\n\n\n\n<p>In terms of user retention, <strong>marketing manager positions<\/strong>&nbsp;need to establish a comprehensive user retention system and enhance user repurchase rates and loyalty through refined user operations. This includes building user portraits to classify users based on their purchase history, browsing behavior, and preferences\u2014providing differentiated services and marketing content for users at different levels; launching membership system operations to incentivize users to become members and continue consuming by setting membership tiers and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/benefits\/\" title=\"View all posts in benefits\" >benefits<\/a> (such as point redemption, exclusive discounts, and priority purchase rights); conducting precise user follow-ups to send personalized product recommendations and promotion information to users via email, SMS, or WeChat\u2014reminding them to repurchase; and handling after-sales issues to improve user satisfaction and reduce user churn. For example, <strong>marketing manager positions<\/strong>&nbsp;can provide exclusive customer service and customized product recommendations for high-frequency purchasers; for users who have not repurchased for a long time, they can reawaken purchase demand by issuing exclusive coupons or pushing new product information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analysis_and_Application_of_E-Commerce_Data\"><\/span><strong>Analysis and Application of E-Commerce Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similar to the digital marketing sector, data analysis plays a crucial role in e-commerce operations. <strong>Marketing manager positions<\/strong>&nbsp;need to optimize operation strategies and improve e-commerce business performance through e-commerce data analysis. E-commerce data mainly includes store data (such as traffic, number of visitors, page views, conversion rates, AOV, and sales volume), product data (such as product sales volume, inventory, positive review rate, and return rate), and user data (such as user gender, age, region, purchase frequency, and consumption amount).<\/p>\n\n\n\n<p><strong>Marketing manager positions<\/strong>&nbsp;need to regularly analyze this data to identify operational issues and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/opportunities\/\" title=\"View all posts in opportunities\" >opportunities<\/a>. For example, by analyzing store traffic sources, <strong>marketing manager positions<\/strong>&nbsp;can understand which channels drive the most traffic and highest conversion rates\u2014thus increasing investment in these channels and reducing resource waste on inefficient channels. By analyzing product sales volume and positive review rates, <strong>marketing manager positions<\/strong>&nbsp;can identify best-selling and slow-moving products\u2014increasing inventory and promotion efforts for best-sellers, and optimizing slow-moving products (such as adjusting prices, improving product detail pages, or launching promotion activities) or removing them from shelves. By analyzing user regional distribution, <strong>marketing manager positions<\/strong>&nbsp;can develop differentiated product recommendations and logistics strategies based on the characteristics of users in different regions\u2014enhancing user shopping experience.<\/p>\n\n\n\n<p>Furthermore, <strong>marketing manager positions<\/strong>&nbsp;need to use e-commerce data for forecasting and decision-making. For example, by analyzing historical sales data and market trends, they can forecast product sales volume in the coming period to guide suppliers in inventory preparation\u2014avoiding overstocking or stockouts. By analyzing changes in user consumption demand, they can promptly adjust product categories and marketing strategies to meet users\u2019 personalized needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urgent_Demand_for_Overseas_Talents_in_Chinas_Marketing_Manager_Positions\"><\/span><strong>Urgent Demand for <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/overseas-talent\/\" title=\"View all posts in Overseas Talent\" >Overseas Talent<\/a>s in China\u2019s Marketing Manager Positions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133730153-1024x528.png?imageView2\/0\/format\/webp\/q\/75\" alt=\"Marketing manager positions: Overseas talents and Chinese team collaborating on cross-cultural marketing strategies (GDPR compliance, integrated Chinese-international marketing models).\" class=\"wp-image-27064\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133730153-1024x528.png 1024w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133730153-440x227.png 440w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133730153-220x113.png 220w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133730153-768x396.png 768w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133730153.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Against the backdrop of globalization and the continuous opening-up of the Chinese market, Chinese enterprises\u2019 demand for overseas talents with an international perspective and cross-cultural operation capabilities has become increasingly urgent. <strong>Marketing manager positions<\/strong>&nbsp;have emerged as one of the key roles to attract overseas talents. This demand stems mainly from the following aspects:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deepening_of_Chinese_Enterprises_%E2%80%9CGoing_Global%E2%80%9D_Strategy\"><\/span><strong>Deepening of <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/chinese-enterprises\/\" title=\"View all posts in Chinese Enterprises\" >Chinese Enterprises<\/a>\u2019 &#8220;Going Global&#8221; <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/strategy\/\" title=\"View all posts in Strategy\" >Strategy<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In recent years, more and more Chinese enterprises have implemented the &#8220;going global&#8221; strategy to expand their business into global markets. From e-commerce enterprises like Shein and Temu, to technology companies like Huawei and Xiaomi, and FMCG brands like Yuanqi Forest and Perfect Diary\u2014Chinese enterprises\u2019 global footprint continues to expand. During the &#8220;going global&#8221; process, <strong>marketing manager positions<\/strong>&nbsp;are responsible for brand building, product promotion, and user operations in overseas markets. This requires candidates to not only have solid digital marketing and e-commerce operation capabilities but also be familiar with the culture, consumption habits, laws and regulations, and marketing channels of overseas markets. <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/overseas-talents\/\" title=\"View all posts in Overseas talents\" >Overseas talents<\/a>, who have long lived abroad, have in-depth understanding of local markets\u2014enabling them to better grasp the needs of overseas users and market trends, and develop marketing strategies that align with local realities. Consequently, they have become ideal candidates for <strong>marketing manager positions<\/strong>&nbsp;in Chinese enterprises\u2019 &#8220;going global&#8221; efforts.<\/p>\n\n\n\n<p>For example, a Chinese cross-border e-commerce enterprise planning to enter the European market needs to recruit a <strong>marketing manager position<\/strong>&nbsp;responsible for the European market. This role requires candidates to be familiar with European e-commerce platforms (such as Amazon Europe and Zalando), social media platforms (such as Facebook, Instagram, and TikTok Europe), data privacy regulations (such as GDPR), and European consumers\u2019 shopping preferences. Overseas talents\u2014especially those with work experience in the European market\u2014have inherent advantages in these areas, allowing them to quickly get up to speed and help the enterprise gain a foothold in the European market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_for_Integration_of_Chinese_and_International_Marketing_Concepts_and_Technologies\"><\/span><strong>Need for Integration of Chinese and International Marketing Concepts and Technologies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>China leads the world in innovative practices in digital marketing and e-commerce (such as live-streaming e-commerce, private domain traffic, and social e-commerce), while overseas markets have mature experience and technologies in brand marketing, user experience, and data-driven marketing. <strong>Marketing manager positions<\/strong>&nbsp;need to integrate China\u2019s innovative models with advanced international concepts to create more competitive marketing plans. The international marketing experience and technologies brought by overseas talents can inject new vitality into China\u2019s <strong>marketing manager positions<\/strong>&nbsp;and promote the integration and innovation of Chinese and international marketing concepts.<\/p>\n\n\n\n<p>For example, the &#8220;omnichannel marketing&#8221; concept familiar to overseas talents emphasizes providing users with a consistent shopping experience across online and offline channels. This concept can be integrated with China\u2019s &#8220;private domain traffic operations.&#8221; <strong>Marketing manager positions<\/strong>&nbsp;can build online private domain communities (such as WeChat groups and WeChat Work groups) and combine them with offline store experience activities\u2014providing users with a full-process service from &#8220;seeding&#8221; to &#8220;purchase&#8221; and &#8220;repurchase&#8221; to enhance user stickiness and loyalty. In addition, overseas talents have rich experience in data analysis and the application of <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/ai\/\" title=\"View all posts in AI\" >AI<\/a>-driven marketing tools\u2014helping <strong>marketing manager positions<\/strong>&nbsp;better use data to drive marketing decisions and improve the precision and efficiency of marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_for_Cross-Cultural_Communication_and_International_Collaboration\"><\/span><strong>Need for Cross-Cultural Communication and International Collaboration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In a global business environment, <strong>marketing manager positions<\/strong>&nbsp;need to collaborate not only with domestic teams but also communicate and cooperate frequently with overseas partners, suppliers, and users. Cross-cultural <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/communication\/\" title=\"View all posts in communication\" >communication<\/a> capabilities have become an important skill for <strong>marketing manager positions<\/strong>\u2014and overseas talents have significant advantages in this regard. They are familiar with cultural differences, communication styles, and business etiquette in different countries\u2014enabling them to effectively avoid misunderstandings and conflicts in <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/cross-cultural-communication\/\" title=\"View all posts in cross-cultural communication\" >cross-cultural communication<\/a> and promote the smooth progress of international collaboration.<\/p>\n\n\n\n<p>For example, when collaborating with overseas KOLs to promote products, <strong>marketing manager positions<\/strong>&nbsp;need to communicate in-depth with KOLs to understand their audience groups, content styles, and cooperation needs\u2014developing cooperation plans that benefit both parties. Overseas talents can better understand KOLs\u2019 demands and communicate in local languages and styles\u2014improving the efficiency and success rate of cooperation. Meanwhile, when handling complaints and feedback from overseas users, overseas talents can better understand users\u2019 needs and emotions\u2014providing more thoughtful solutions to enhance user satisfaction and brand image.<\/p>\n\n\n\n<p>To attract more overseas talents to join <strong>marketing manager positions<\/strong>, Chinese enterprises are constantly optimizing talent policies and benefit systems. For example, many enterprises offer competitive salaries, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/housing\/\" title=\"View all posts in housing\" >housing<\/a> subsidies, support for children\u2019s education, and cross-cultural training for overseas talents\u2014helping them better adapt to work and life in China. At the same time, enterprises provide broad <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/career-development-opportunities\/\" title=\"View all posts in career development opportunities\" >career development opportunities<\/a> for <strong>marketing manager positions<\/strong>, encouraging overseas talents to participate in core enterprise projects, leverage their professional advantages, and achieve mutual growth between individuals and enterprises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skill_Requirements_and_Career_Development_Paths_for_Marketing_Manager_Positions\"><\/span><strong>Skill Requirements and Career Development Paths for Marketing Manager Positions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Skill_Requirements_for_Marketing_Manager_Positions\"><\/span><strong>Core Skill Requirements for Marketing Manager Positions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To be competent in <strong>marketing manager positions<\/strong>&nbsp;in China (especially in the digital and e-commerce fields), candidates need to possess a range of hard skills and soft skills\u2014these skills are not only the foundation for carrying out work but also the key to career development.<\/p>\n\n\n\n<p><strong>Hard Skills<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital Marketing Skills<\/strong>: Including SEO\/SEM optimization, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/social-media-marketing\/\" title=\"View all posts in social media marketing\" >social media marketing<\/a>, content marketing, short-video marketing, live-streaming e-commerce operations, and advertising placement (such as Google Ads, Facebook Ads, Douyin Ads, and Alimama). Candidates need to be familiar with the characteristics and operation rules of various digital marketing channels, and be able to independently develop and execute digital marketing plans to enhance brand exposure and product conversion rates.<\/li>\n\n\n\n<li><strong>E-Commerce Operation Skills<\/strong>: Including store operation on e-commerce platforms (such as Taobao, JD, and Amazon), product Listing optimization, campaign planning, inventory management, and customer service. Candidates need to understand the traffic logic and operation techniques of different e-commerce platforms, and be able to improve sales volume and user satisfaction by optimizing store operations.<\/li>\n\n\n\n<li><strong>Data Analysis Skills<\/strong>: Proficiency in using data analysis tools (such as Google Analytics, Baidu Statistics, Tableau, Power BI, and Excel) to collect, organize, analyze, and interpret marketing and e-commerce data\u2014mining insights behind the data to support marketing decisions and operational optimization.<\/li>\n\n\n\n<li><strong>Marketing Tool Application Skills<\/strong>: Familiarity with the use of various marketing tools, such as SEO tools (Ahrefs, Semrush), social media management tools (Hootsuite, Buffer), email marketing tools (Mailchimp), and CRM (Customer Relationship Management) systems\u2014using tools to improve work efficiency and marketing effectiveness.<\/li>\n\n\n\n<li><strong>Language Skills<\/strong>: For <strong>marketing manager positions<\/strong>&nbsp;targeting cross-border markets, candidates need to have fluent English communication skills (both written and spoken); some positions also require proficiency in other <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/foreign\/\" title=\"View all posts in foreign\" >foreign<\/a> languages (such as Japanese, German, or Spanish) to better carry out overseas marketing work.<\/li>\n<\/ul>\n\n\n\n<p><strong>Soft Skills<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cross-Cultural Communication Skills<\/strong>: Ability to communicate effectively with team members, partners, and users from different cultural backgrounds\u2014understanding cultural differences, avoiding communication conflicts, and promoting smooth cooperation.<\/li>\n\n\n\n<li><strong>Strategic Thinking Skills<\/strong>: Ability to develop marketing strategies that align with market trends and enterprise realities from the perspective of the enterprise\u2019s overall business goals\u2014possessing a long-term vision and holistic awareness to respond to challenges brought by market changes.<\/li>\n\n\n\n<li><strong>Project Management Skills<\/strong>: Ability to independently take charge of the planning, execution, and monitoring of marketing projects\u2014rationally allocating resources, coordinating interests of all parties, and ensuring projects are completed on time, with high quality, and in line with expected goals.<\/li>\n\n\n\n<li><strong>Innovative Thinking Skills<\/strong>: In the digital and e-commerce sectors, market trends and user needs change rapidly. <strong>Marketing manager positions<\/strong>&nbsp;need to possess innovative thinking to continuously explore new marketing models, operation methods, and technical tools\u2014bringing new growth opportunities to enterprises.<\/li>\n\n\n\n<li><strong>Stress Resistance<\/strong>: Marketing work often faces tight deadlines, complex market environments, and high performance pressure. <strong>Marketing manager positions<\/strong>&nbsp;need to have strong stress resistance to remain calm under pressure and complete work tasks efficiently.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Career_Development_Paths_for_Marketing_Manager_Positions\"><\/span><strong>Career Development Paths for Marketing Manager Positions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133813818-1024x450.png?imageView2\/0\/format\/webp\/q\/75\" alt=\"Marketing manager positions: Career development paths (vertical: Specialist\u2192Manager\u2192Director\u2192CMO; horizontal: digital expert, e-commerce expert) with clear role icons.\" class=\"wp-image-27065\" title=\"\" srcset=\"https:\/\/media.hiredchina.com\/2025\/09\/20250922133813818-1024x450.png 1024w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133813818-440x194.png 440w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133813818-220x97.png 220w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133813818-768x338.png 768w, https:\/\/media.hiredchina.com\/2025\/09\/20250922133813818.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In China, <strong>marketing manager positions<\/strong>&nbsp;have clear and broad career development paths. Candidates can choose different development directions based on their interests, abilities, and career goals to achieve career promotion and personal growth.<\/p>\n\n\n\n<p><strong>Vertical Promotion Path<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Junior Marketing Specialist \/ E-Commerce Operation Specialist<\/strong>: This is the entry point for the <strong>marketing manager position<\/strong>&nbsp;field. Responsibilities mainly include assisting in completing specific marketing tasks (such as content creation, advertising execution, and daily e-commerce platform operations) to accumulate basic work experience and professional knowledge.<\/li>\n\n\n\n<li><strong>Mid-Level Marketing Supervisor \/ E-Commerce Operation Supervisor<\/strong>: After accumulating certain experience, candidates are promoted to supervisors\u2014leading small teams to carry out marketing work in specific fields (such as social media marketing teams or e-commerce platform operation teams) and participating in <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/marketing-strategy\/\" title=\"View all posts in marketing strategy\" >marketing strategy<\/a> formulation and project management.<\/li>\n\n\n\n<li><strong>Marketing Manager<\/strong>: Upon reaching <strong>marketing manager positions<\/strong>, candidates need to take full responsibility for the enterprise\u2019s marketing work\u2014including developing overall marketing strategies, managing marketing teams, coordinating cross-departmental cooperation, monitoring marketing performance, and controlling marketing budgets. They are accountable for the enterprise\u2019s marketing results.<\/li>\n\n\n\n<li><strong>Marketing Director<\/strong>: After being promoted from <strong>marketing manager positions<\/strong>&nbsp;to directors, candidates need to develop long-term marketing strategies from the enterprise\u2019s strategic perspective\u2014coordinating all marketing resources of the enterprise, driving brand building and market expansion, participating in major enterprise decisions, and being accountable for the enterprise\u2019s overall market performance and brand value.<\/li>\n\n\n\n<li><strong>Chief Marketing Officer (CMO)<\/strong>: This is one of the highest positions in the marketing field. CMOs need to take full responsibility for the planning and execution of the enterprise\u2019s marketing strategies, lead marketing innovation, drive business growth and brand globalization, report directly to the CEO, and participate in the enterprise\u2019s strategic decision-making and development planning.<\/li>\n<\/ul>\n\n\n\n<p><strong>Horizontal Development Path<\/strong><strong><\/strong><\/p>\n\n\n\n<p>In addition to vertical promotion, <strong>marketing manager positions<\/strong>&nbsp;can also pursue horizontal development to expand their career fields and enhance comprehensive capabilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specialized Direction<\/strong>: Candidates can focus on a specific sub-field such as digital marketing, e-commerce operations, brand marketing, or cross-border marketing to become experts in that field\u2014such as digital marketing experts, e-commerce operation experts, or cross-border marketing consultants\u2014providing professional consulting services for enterprises.<\/li>\n\n\n\n<li><strong>Cross-Department Development<\/strong>: Candidates can transition to related departments such as product, sales, or operation departments. For example, from <strong>marketing manager positions<\/strong>, they can become product managers (responsible for product market positioning and user demand analysis), sales directors (using marketing experience to drive sales growth), or operation directors (coordinating the enterprise\u2019s overall operations).<\/li>\n\n\n\n<li><strong>Entrepreneurial Direction<\/strong>: <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/talent\/\" title=\"View all posts in Talent\" >Talent<\/a>s with rich experience in <strong>marketing manager positions<\/strong>&nbsp;can also choose to start their own businesses\u2014establishing digital marketing agencies, e-commerce operation service companies, or cross-border e-commerce enterprises\u2014using their professional capabilities and industry resources to expand their business territory.<\/li>\n<\/ul>\n\n\n\n<p><strong>Industry Development Opportunities<\/strong><strong><\/strong><\/p>\n\n\n\n<p>With the continuous development of the digital economy and e-commerce, <strong>marketing manager positions<\/strong>&nbsp;have broad development opportunities in multiple industries. In addition to traditional industries such as e-commerce, FMCG, and technology, the demand for <strong>marketing manager positions<\/strong>&nbsp;has grown rapidly in emerging industries such as <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/new-energy\/\" title=\"View all posts in new energy\" >new energy<\/a>, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/health\/\" title=\"View all posts in health\" >health<\/a>care, education and training, and culture and entertainment in recent years. These industries have promising development prospects and can provide more career choices and development space for <strong>marketing manager positions<\/strong>. For example, in the new energy industry, <strong>marketing manager positions<\/strong>&nbsp;need to be responsible for the market promotion and brand building of new energy products (such as electric vehicles and solar products) to promote the popularization of new energy concepts. In the <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/healthcare\/\" title=\"View all posts in healthcare\" >healthcare<\/a> industry, <strong>marketing manager positions<\/strong>&nbsp;need to combine digital marketing methods to carry out health knowledge popularization and medical product promotion to enhance brand visibility and reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Overseas_Talents_Can_Apply_for_Marketing_Manager_Positions_in_China\"><\/span><strong>How Overseas Talents Can Apply for Marketing Manager Positions in China<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For overseas talents eager to join <strong>marketing manager positions<\/strong>&nbsp;in China, understanding the application process and precautions can improve their chances of success. The following are specific suggestions for overseas talents applying for <strong>marketing manager positions<\/strong>&nbsp;in China:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_Suitable_Recruitment_Channels\"><\/span><strong>Finding Suitable Recruitment Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Overseas talents can find <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/recruitment\/\" title=\"View all posts in recruitment\" >recruitment<\/a> information for <strong>marketing manager positions<\/strong>&nbsp;in China through the following channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>International Recruitment Platforms<\/strong>: Platforms such as LinkedIn (<a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/linkedin-china\/\" title=\"View all posts in LinkedIn China\" >LinkedIn China<\/a>) are widely used by many Chinese enterprises (especially large enterprises and cross-border enterprises) to post recruitment information for <strong>marketing manager positions<\/strong>. Overseas talents can improve their LinkedIn profiles, follow the pages of target enterprises, and promptly obtain recruitment updates.<\/li>\n\n\n\n<li><strong>Domestic Chinese Recruitment Platforms<\/strong>: Platforms such as Zhaopin, 51job, and BOSS Zhipin are major recruitment channels for Chinese enterprises. Overseas talents can register accounts, filter positions related to &#8220;Marketing Manager,&#8221; &#8220;Digital Marketing Manager,&#8221; and &#8220;E-Commerce Operation Manager,&#8221; and submit resumes. Some platforms also provide English versions for the convenience of overseas talents.<\/li>\n\n\n\n<li><strong>Enterprise Official Recruitment Websites<\/strong>: Many well-known Chinese enterprises (such as Huawei, Alibaba, <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/tencent\/\" title=\"View all posts in Tencent\" >Tencent<\/a>, and ByteDance) have their own official recruitment websites. Overseas talents can visit these websites directly to view recruitment <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/requirements\/\" title=\"View all posts in requirements\" >requirements<\/a> for <strong>marketing manager positions<\/strong>&nbsp;and submit resumes online.<\/li>\n\n\n\n<li><strong>Recruitment Headhunters and Talent Agencies<\/strong>: Headhunting companies and talent agencies specializing in the marketing and e-commerce fields can provide more targeted recommendation services for <strong>marketing manager positions<\/strong>&nbsp;to overseas talents. Overseas talents can contact these agencies, introduce their backgrounds and career needs, and obtain exclusive job search guidance and position recommendations.<\/li>\n\n\n\n<li><strong>Industry Exhibitions and Networking Events<\/strong>: Participating in international marketing exhibitions held in China (such as the Shanghai International Digital Marketing Exhibition and China <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/cross-border-e-commerce\/\" title=\"View all posts in Cross-Border E-Commerce\" >Cross-Border E-Commerce<\/a> Fair) or industry networking events allows overseas talents to communicate directly with recruitment managers of Chinese enterprises\u2014understanding the needs for <strong>marketing manager positions<\/strong>, building professional connections, and laying the foundation for job applications.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparing_Targeted_Resumes_and_Application_Materials\"><\/span><strong>Preparing Targeted Resumes and Application Materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Resumes are an important tool for overseas talents to apply for <strong>marketing manager positions<\/strong>\u2014they need to highlight experience and skills relevant to the position to demonstrate competitiveness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highlight Digital Marketing and E-Commerce Experience<\/strong>: In resumes, detailed describe work experience in digital marketing (such as SEO\/SEM, social media marketing, and content marketing) and e-commerce operations (such as platform operations, campaign planning, and data analysis)\u2014including responsible projects, tools used, and achieved results (such as increasing sales volume by a certain percentage, growing user numbers, or improving conversion rates). For example: &#8220;Responsible for the operation of a cross-border e-commerce brand\u2019s Amazon platform; optimized Listings and launched Sponsored Products advertising, increasing product sales by 120% and conversion rates by 35% within 6 months.&#8221;<\/li>\n\n\n\n<li><strong>Emphasize International Perspective and Cross-Cultural Experience<\/strong>: Highlight overseas life and work experience, as well as cross-cultural communication capabilities. For example: &#8220;With 5 years of digital marketing experience in the European market; familiar with European consumers\u2019 shopping habits and social media platforms (such as Facebook and Instagram); able to independently develop marketing strategies for the European market.&#8221;<\/li>\n\n\n\n<li><strong>Demonstrate Data Analysis Skills and Tool Application<\/strong>: List proficiently used data analysis tools (such as Google Analytics and Tableau), marketing tools (such as Google Ads and Ahrefs), and e-commerce platforms (such as Amazon and Taobao)\u2014and provide examples of how these tools were used to solve practical problems and improve marketing effectiveness.<\/li>\n\n\n\n<li><strong>Align with Position Requirements<\/strong>: Carefully read the recruitment requirements for <strong>marketing manager positions<\/strong>&nbsp;and adjust resume content according to the job description to ensure that experience and skills in the resume are highly aligned with the position requirements. For example, if the position requires &#8220;familiarity with Douyin E-commerce and live-streaming operations,&#8221; and the candidate has relevant experience, this should be highlighted in the resume.<\/li>\n\n\n\n<li><strong>Prepare English and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/chinese-resume\/\" title=\"View all posts in Chinese Resume\" >Chinese Resume<\/a>s<\/strong>: Most Chinese enterprises require overseas talents to provide Chinese resumes (especially for <strong>marketing manager positions<\/strong>&nbsp;targeting the domestic market), so a professional Chinese resume should be prepared. For positions targeting cross-border markets, English resumes may also be required\u2014so it is recommended to prepare both English and Chinese versions of resumes.<\/li>\n<\/ul>\n\n\n\n<p>In addition to resumes, some enterprises may require additional application materials such as cover letters, portfolios (such as marketing plans, content creation cases, and data analysis reports), and recommendation letters. Overseas talents need to carefully prepare these materials according to enterprise requirements to demonstrate their professional capabilities and enthusiasm for <strong>marketing manager positions<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparing_for_Interviews\"><\/span><strong>Preparing for <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/interview\/\" title=\"View all posts in Interview\" >Interview<\/a>s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interviews are a critical link for overseas talents applying for <strong>marketing manager positions<\/strong>\u2014sufficient preparation in advance is required to demonstrate professional competence and suitability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand the Chinese Market and Enterprise Background<\/strong>: Before interviews, use enterprise official websites, industry reports, and <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/news\/\" title=\"View all posts in news\" >news<\/a> sources to understand the latest trends in China\u2019s digital marketing and e-commerce markets (such as the development of live-streaming e-commerce, private domain traffic operations, and cross-border e-commerce policy changes), as well as the target enterprise\u2019s business scope, product characteristics, brand positioning, and corporate culture. For example, understand the enterprise\u2019s main target market (domestic or cross-border), core products (FMCG or technology products), and competitor situation\u2014so that more informed answers can be provided to enterprise-related questions during interviews.<\/li>\n\n\n\n<li><strong>Prepare for Common Interview Questions<\/strong>: Common interview questions for <strong>marketing manager positions<\/strong>&nbsp;include: &#8220;How do you develop a digital marketing strategy?&#8221; &#8220;What was the biggest challenge you faced in e-commerce platform operations, and how did you solve it?&#8221; &#8220;How do you analyze marketing data and optimize strategies?&#8221; &#8220;How do you collaborate with cross-cultural teams?&#8221; &#8220;Why do you want to work in China, and why did you choose our company\u2019s marketing manager position?&#8221; Overseas talents need to prepare answers to these questions in advance\u2014combining their own experience and cases to demonstrate professional capabilities and critical thinking.<\/li>\n\n\n\n<li><strong>Demonstrate Cross-Cultural Adaptability<\/strong>: During interviews, convey signals that you can quickly adapt to work and life in China\u2014such as mentioning interest in <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/chinese-culture\/\" title=\"View all posts in Chinese culture\" >Chinese culture<\/a>, ongoing Chinese language learning, or having Chinese friends or partners. At the same time, you can ask interviewers about the enterprise\u2019s support for overseas talents (such as cross-cultural training and housing assistance) to demonstrate enthusiasm and sincerity.<\/li>\n\n\n\n<li><strong>Prepare for English and Chinese Interviews<\/strong>: Depending on position requirements, interviews may be conducted in Chinese or English. For positions mainly targeting the domestic market, interviews are usually conducted in Chinese\u2014so overseas talents need to improve their Chinese communication skills to ensure fluent expression of ideas. For positions targeting cross-border markets, there may be English interview sessions\u2014so preparation for English interviews is also necessary.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Chinas_Work_Visa_Policies\"><\/span><strong>Understanding China\u2019s Work <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/visa\/\" title=\"View all posts in Visa\" >Visa<\/a> Policies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Overseas talents applying for <strong>marketing manager positions<\/strong>&nbsp;in China need to understand China\u2019s work visa policies and relevant requirements to ensure legal work in China:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Types of <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/work-visa\/\" title=\"View all posts in Work Visa\" >Work Visa<\/a>s<\/strong>: China\u2019s work visas mainly include Z visas (for foreign nationals working in China) and R visas (for high-level <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/foreign-talent\/\" title=\"View all posts in foreign talent\" >foreign talent<\/a>s and urgently needed professionals required by the state). Overseas talents applying for <strong>marketing manager positions<\/strong>&nbsp;usually need to apply for Z visas; some high-level talents who meet the requirements can apply for R visas (which enjoy more preferential policies).<\/li>\n\n\n\n<li><strong>Application Requirements<\/strong>: To apply for a Z visa, certain requirements must be met\u2014such as being between 18 and 60 years old (relaxed in special cases), having professional skills and work experience matching the position, no criminal record, and good health. Enterprises need to issue invitation letters and work permits for overseas talents\u2014who can then apply for Z visas at Chinese embassies or consulates abroad. After entering China, they need to apply for work permits and residence permits.<\/li>\n\n\n\n<li><strong>Enterprise Support<\/strong>: Most Chinese enterprises provide support and assistance for overseas talents in work visa applications\u2014such as helping prepare application materials and contacting relevant departments. When applying for <strong>marketing manager positions<\/strong>, overseas talents can inquire with enterprises about the specific work visa application process and support policies to ensure a smooth application process.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing manager positions in China (with a focus on digital and e-commerce) are playing an increasingly important role in the current business environment. They are not only the core force driving enterprises\u2019 digital transformation and expanding e-commerce business but also a bridge connecting the Chinese market with <a target=\"_blank\" class=\"inside_link\" href=\"https:\/\/www.hiredchina.com\/articles\/tag\/global-talents\/\" title=\"View all posts in global talents\" >global talents<\/a>. With the continuous development of China\u2019s digital economy and e-commerce, the demand for <strong>marketing manager positions<\/strong>&nbsp;will continue to grow, and the desire for overseas talents with an international perspective, digital marketing capabilities, and e-commerce operation experience will become even more urgent.<\/p>\n\n\n\n<p>For overseas talents, joining <strong>marketing manager positions<\/strong>&nbsp;in China not only provides broad career development space and competitive salaries but also allows them to integrate advanced international marketing concepts with China\u2019s innovative practices in the rapidly developing Chinese market\u2014enhancing professional capabilities and maximizing career value. At the same time, Chinese enterprises are constantly optimizing talent policies to provide better work and living environments for overseas talents\u2014allowing them to work and live in China with peace of mind.<\/p>\n\n\n\n<p>If you are an overseas talent with digital marketing and e-commerce operation experience, an international perspective, and cross-cultural communication skills, then <strong>marketing manager positions<\/strong>&nbsp;in China are an unmissable career opportunity. It is believed that in the near future, with the addition of more overseas talents, China\u2019s marketing field will achieve more diversified and international development\u2014and <strong>marketing manager positions<\/strong>&nbsp;will play an even more important role in promoting the globalization of Chinese enterprises and global marketing innovation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"This guide explores marketing manager positions&nbsp;in China (focus on digital\/e-commerce), covering core positioning, market demand, key responsibilities, urgent need for overseas talents, application tips, and enterprise support\u2014ideal for global talents &#8230;","protected":false},"author":5,"featured_media":27062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,21,22,1],"tags":[3643,3947,1813,3997,1309,1948,4000,3919,60,3753,386,355,1464,1246,1919,3932,3978,3883,1794,1954,45,264,3069,1925,1972,3786,1951,256,3807,1874,1438,306,1779,3925,1713,1891,3881,709,3918,2815,3759,3283,1209,559,198,1921,1910,1198,4037,27,1968,3777,3774,3871,1834,3727,1696,3007,896,30,3557,826,811,819,3760,3778,3999,1894,1673,309,3767,156],"class_list":["post-27060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-jobs","category-hot-jobs","category-news","category-uncategorized","tag-3643","tag-ai","tag-application-tips","tag-baidu","tag-benefits","tag-business","tag-bytedance","tag-career-development-opportunities","tag-china","tag-chinese","tag-chinese-culture","tag-chinese-enterprises","tag-chinese-resume","tag-communication","tag-content-marketing","tag-cross-border","tag-cross-border-e-commerce","tag-cross-cultural-communication","tag-data-analysis","tag-department","tag-digital-marketing","tag-e-commerce","tag-e-commerce-industry","tag-email-marketing","tag-foreign","tag-foreign-talent","tag-global-business","tag-global-talent","tag-global-talents","tag-health","tag-healthcare","tag-hiredchina","tag-housing","tag-huawei","tag-in-china","tag-international","tag-international-market","tag-interview","tag-job-market","tag-linkedin-china","tag-management","tag-manager","tag-market","tag-marketing","tag-marketing-manager","tag-marketing-strategies","tag-marketing-strategy","tag-markets","tag-new-energy","tag-news","tag-opportunities","tag-overseas-talent","tag-overseas-talents","tag-positions-in-china","tag-processes","tag-recruitment","tag-requirements","tag-sales","tag-seo","tag-shopping","tag-social","tag-social-media","tag-social-media-management","tag-social-media-marketing","tag-strategy","tag-talent","tag-tencent","tag-trade","tag-trends","tag-visa","tag-wechat","tag-work-visa"],"_links":{"self":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/27060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/comments?post=27060"}],"version-history":[{"count":3,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/27060\/revisions"}],"predecessor-version":[{"id":27068,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/27060\/revisions\/27068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media\/27062"}],"wp:attachment":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media?parent=27060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/categories?post=27060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/tags?post=27060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}