{"id":422,"date":"2023-10-24T03:58:42","date_gmt":"2023-10-23T19:58:42","guid":{"rendered":"https:\/\/www.hiredchina.com\/articles\/2023\/10\/24\/medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china\/"},"modified":"2023-10-24T03:58:42","modified_gmt":"2023-10-23T19:58:42","slug":"medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china","status":"publish","type":"post","link":"https:\/\/www.hiredchina.com\/articles\/medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china\/","title":{"rendered":"Medical Scandal Shows Lax Standards For Televised Shopping Networks In China"},"content":{"rendered":"<blockquote><p>A self-proclaimed professor of medicine has captured public attention in China after her multiple identities, which she used to sell medical supplies on TV, were uncovered and proved fake.<\/p><\/blockquote>\n<p style=\"\">A self-proclaimed professor of medicine has captured public attention in China after her multiple identities, which she used to sell medical supplies on TV, were uncovered and proved fake.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hiredchina.com\/articles\/medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china\/#Photo_DNTV\" title=\"Photo:DNTV\">Photo:DNTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hiredchina.com\/articles\/medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china\/#Photo_wechat\" title=\"Photo:wechat\">Photo:wechat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hiredchina.com\/articles\/medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china\/#Photo_wechat-2\" title=\"Photo:wechat\">Photo:wechat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hiredchina.com\/articles\/medical-scandal-shows-lax-standards-for-televised-shopping-networks-in-china\/#Photo_wechat-3\" title=\"Photo:wechat\">Photo:wechat<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"Photo_DNTV\"><\/span><img decoding=\"async\" alt=\"1.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FqPLppPKwRGY3YnK-i6c5oeadeRv?imageView2\/0\/format\/webp\/q\/75\" width=\"598\" height=\"382.72\" title=\"\">Photo:DNTV<br \/><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>The fraudster, reportedly named Liu Hongbin, has been selling various medical products on TV in China since 2014. Liu would change her identity based on the product she was selling. As of press time, nine of her fake identities had been exposed, including medical professor at Peking University, practitioner of Chinese traditional Miao and Meng medicine and vice director of the Chinese Medicine Committee, an organization that does not even exist.<\/p>\n<p>Liu\u2019s deceitful tricks and convincing performances yielded her huge profits. According to Liu, her medical products are secret recipes, recipes handed down from ancestors or elixirs that can offer a radical cure for chronic diseases including diabetes and rheumatic disorders.<\/p>\n<p><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"2.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FgMW2mrKxX60gWXiJhGtlPMiTomA?imageView2\/0\/format\/webp\/q\/75\" width=\"598\" height=\"382.72\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_wechat\"><\/span>Photo:wechat<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>The scammer\u2019s multiple identities and grandiloquent remarks have drawn attention from both the public and the government. According to Beijing Youth Daily, the Beijing Municipal Commission of Health and Family Planning confirmed on June 21 that Liu is not a licensed pharmacist in Beijing, while several of Liu\u2019s medical products have already been banned by local governments due to concerns over safety and efficacy.<\/p>\n<p>The scandal has upset many netizens. Under the hashtag \u201cExpertLiuHongbin,\u201d which had garnered over 4.5 million page views as of press time, Liu is being ridiculed by internet users as a \u201cveteran actress,\u201d with many demanding a thorough investigation into her real identity<\/p>\n<h5><img decoding=\"async\" alt=\"33.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/Ft7HsD5qDW77WRGHkRqw-1rb_V3A?imageView2\/0\/format\/webp\/q\/75\" width=\"589\" height=\"376.96\" title=\"\"><br \/><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"Photo_wechat-2\"><\/span>Photo:wechat<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>\u201cI cannot believe that the authorities would allow such a fraudster to scam people nationwide without being punished. This shows the government\u2019s lax attitude toward the management of fake medical information,\u201d one netizen wrote.<\/p>\n<p>According to a regulation on medical ads and promotion released by State Administration of Press, Publication, Radio, Film and Television in 2016, medical TV programs are forbidden from selling or promoting medical products or services. Invited guests on the shows must possess licenses approved by the government. However, in practice, many televised shopping platforms have been violating or even ignoring these rules outright, jeopardizing the healthy development of China\u2019s TV shopping industry.<\/p>\n<p><img decoding=\"async\" alt=\"4.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/Fl1iB2iNw7DSHq9SzMC4Ugb1_iZ2?imageView2\/0\/format\/webp\/q\/75\" width=\"598\" height=\"382.72\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_wechat-3\"><\/span>Photo:wechat<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>In 2016, annual sales of China\u2019s televised shopping platforms dropped 8 percent from their 2015 levels. Many believe fake ads and fraudulent information were primary causes of the drop.<\/p>\n<hr>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"GIC.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FlXXlKXBxtykYAuKbjvAxKMwIbVH?imageView2\/0\/format\/webp\/q\/75\" width=\"500\" height=\"543.2937181663837\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"A self-proclaimed professor of medicine has captured public attention in China after her multiple identities, which she used to sell medical supplies on TV, were uncovered and proved fake. 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