{"id":600,"date":"2017-08-08T08:17:40","date_gmt":"2017-08-08T00:17:40","guid":{"rendered":"https:\/\/www.hiredchina.com\/articles\/2017\/08\/08\/promotional-videos-with-african-kids-sparking-heat-debate-in-china\/"},"modified":"2017-08-08T08:17:40","modified_gmt":"2017-08-08T00:17:40","slug":"promotional-videos-with-african-kids-sparking-heat-debate-in-china","status":"publish","type":"post","link":"https:\/\/www.hiredchina.com\/articles\/promotional-videos-with-african-kids-sparking-heat-debate-in-china\/","title":{"rendered":"Promotional Videos With African Kids Sparking Heat Debate In China"},"content":{"rendered":"<blockquote><p>Controversial promotional videos and photos featuring African children holding ad signs went viral on Chinese social media.<\/p><\/blockquote>\n<p>Controversial promotional videos and photos featuring African children holding ad signs went viral on Chinese social media.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"1.jpg\" src=\"https:\/\/media.hiredchina.com\/FmnYEpcR7qldCP4vD_7KYGhd5DBQ?imageView2\/0\/format\/webp\/q\/75\" width=\"589\" height=\"328.9002849002849\" title=\"\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hiredchina.com\/articles\/promotional-videos-with-african-kids-sparking-heat-debate-in-china\/#African_kids_holding_an_ad_sign_photo_from_sohucom_photo_Sohu\" title=\"African kids holding an ad sign, photo from&nbsp;sohu.com photo:Sohu\">African kids holding an ad sign, photo from&nbsp;sohu.com photo:Sohu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hiredchina.com\/articles\/promotional-videos-with-african-kids-sparking-heat-debate-in-china\/#African_kids_holding_an_ad_sign_photo_from_sohucom_photo_Sohu-2\" title=\"African kids holding an ad sign, photo from&nbsp;sohu.com photo:Sohu\">African kids holding an ad sign, photo from&nbsp;sohu.com photo:Sohu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hiredchina.com\/articles\/promotional-videos-with-african-kids-sparking-heat-debate-in-china\/#Video_purchasing_page_on_Taobao_photo_from_sohucom_Photo_Sohu\" title=\"Video purchasing page on Taobao, photo from&nbsp;sohu.com Photo:Sohu\">Video purchasing page on Taobao, photo from&nbsp;sohu.com Photo:Sohu<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"African_kids_holding_an_ad_sign_photo_from_sohucom_photo_Sohu\"><\/span>African kids holding an ad sign, photo from&nbsp;sohu.com photo:Sohu<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>Filmed mostly by Chinese in Africa, these advertisements were purchased by people to promote their products or send messages. While the kids who participated in the filming did get paid, most profits gained from those videos were taken by photographers and those who sold them.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"2.jpg\" src=\"https:\/\/media.hiredchina.com\/Frug1D5b-FI0HMXh_PcEa_ASARKU?imageView2\/0\/format\/webp\/q\/75\" width=\"640\" height=\"853\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"African_kids_holding_an_ad_sign_photo_from_sohucom_photo_Sohu-2\"><\/span>African kids holding an ad sign, photo from&nbsp;sohu.com photo:Sohu<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>The videos and photos can be widely found on China\u2019s largest B2C e-commerce website-Taobao. They usually show African kids holding a blackboard with customized Chinese messages on it. Messages written on the blackboard are normally promotional information or common messages, like \u201cHappy Birthday\u201d and \u201cI love you\u201d. &nbsp;<\/p>\n<p>Video sellers have said that these videos and photos were filmed by their friends in Africa.&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"3.jpg\" src=\"https:\/\/media.hiredchina.com\/FqI96dIqrRA3mfH4pkJRspFCvppP?imageView2\/0\/format\/webp\/q\/75\" width=\"589\" height=\"316.9890909090909\" title=\"\"><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Video_purchasing_page_on_Taobao_photo_from_sohucom_Photo_Sohu\"><\/span>Video purchasing page on Taobao, photo from&nbsp;sohu.com Photo:Sohu<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>A twenty-second video normally sells for about 220 yuan or 33 US dollars. Kids who appeared in the ads usually get a few dollars or some snacks as a reward, but most of the money goes to the photographer and video seller.<\/p>\n<p>These kind of promotional videos have triggered heated debates on social media. Some people showed strong interest and expressed a willingness to purchase their own customized videos. However, others felt different saying that bringing children in these videos was a bad idea since some messages might be inappropriate for kids to say.&nbsp;<\/p>\n<p>Video sellers defended themselves, saying that those messages wouldn\u2019t negatively affect the kids since they were all written in Chinese and the African kids filmed in the video normally don&#8217;t know Chinese.&nbsp;<\/p>\n<p>The promotional videos might be at the risk of being eliminated from the e-commerce website, if they contain illegal messages, a Taobao staff member said.<\/p>\n<hr>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"GIC.jpg\" src=\"https:\/\/media.hiredchina.com\/FlXXlKXBxtykYAuKbjvAxKMwIbVH?imageView2\/0\/format\/webp\/q\/75\" width=\"450\" height=\"488.9643463497453\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Controversial promotional videos and photos featuring African children holding ad signs went viral on Chinese social media. Controversial promotional videos and photos featuring African children holding ad signs went viral &#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":0,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}