{"id":655,"date":"2023-10-24T03:58:51","date_gmt":"2023-10-23T19:58:51","guid":{"rendered":"https:\/\/www.hiredchina.com\/articles\/2023\/10\/24\/who-are-we-memes-with-business-angle-go-viral-in-china\/"},"modified":"2023-10-24T03:58:51","modified_gmt":"2023-10-23T19:58:51","slug":"who-are-we-memes-with-business-angle-go-viral-in-china","status":"publish","type":"post","link":"https:\/\/www.hiredchina.com\/articles\/who-are-we-memes-with-business-angle-go-viral-in-china\/","title":{"rendered":"&#8216;Who are we?&#8217; Memes With Business Angle Go Viral In China"},"content":{"rendered":"<blockquote><p>China&#8217;s most famous instant messaging application, WeChat, has been flooded with a new series of Who Are We\/ What We Want memes, which tackles work behaviors and consumption practices in China.<\/p><\/blockquote>\n<p>China&#8217;s most famous instant messaging application, WeChat, has been flooded with a new series of Who Are We\/ What We Want memes, which tackles work behaviors and consumption practices in China.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hiredchina.com\/articles\/who-are-we-memes-with-business-angle-go-viral-in-china\/#An_example_from_the_series_of_memes_that_go_viral_this_week_Photo_enpeoplecn\" title=\"An example from the series of memes that go viral this week. Photo: en.people.cn\">An example from the series of memes that go viral this week. Photo: en.people.cn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hiredchina.com\/articles\/who-are-we-memes-with-business-angle-go-viral-in-china\/#Photo_Internet\" title=\"Photo: Internet\">Photo: Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hiredchina.com\/articles\/who-are-we-memes-with-business-angle-go-viral-in-china\/#Photo_Internet-2\" title=\"Photo: Internet\">Photo: Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hiredchina.com\/articles\/who-are-we-memes-with-business-angle-go-viral-in-china\/#Photo_geektimesru6\" title=\"Photo: geektimes.ru6\">Photo: geektimes.ru6<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"An_example_from_the_series_of_memes_that_go_viral_this_week_Photo_enpeoplecn\"><\/span> <img loading=\"lazy\" decoding=\"async\" alt=\"en.people.cn.png\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FjaVu5YaleSmzWTiLMGadELcv--p?imageView2\/0\/format\/webp\/q\/75\" width=\"602\" height=\"335\" title=\"\">An example from the series of memes that go viral this week. Photo: en.people.cn<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>The newest online craze started last week when an account on China&#8217;s Twitter-like Weibo &#8220;Linjia Akong loves candy&#8221; posted a version of the meme about the mentality of clients in the country who are willing to spend their money on things they don&#8217;t need or even want. The post was a success, being shared 15,000 times and racking up 11,000 likes since it emerged on August 13.<\/p>\n<p>Unsurprisingly, a public WeChat account about marketing shared the photo, going that extra mile by publishing more versions of the meme on August 15 and giving the trend more exposure.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"Internet3.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FmH_j-iJ_U6FxwQ9TF3-ukpxR-bo?imageView2\/0\/format\/webp\/q\/75\" width=\"589\" height=\"656.4895833333334\" title=\"\"><\/p>\n<hr>\n<p>Unsurprisingly, a public WeChat account about marketing shared the photo, going that extra mile by publishing more versions of the meme on August 15 and giving the trend more exposure.<\/p>\n<p>&#8220;We did not expect the memes to go viral like this, we were just doing the normal routine,&#8221; the account manager wrote.<\/p>\n<p>The memes brought popularity to the post, with 2.91 million views and 18,000 likes.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_Internet\"><\/span><img loading=\"lazy\" decoding=\"async\" alt=\"Internet2.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FoCLHFvOgBlnfdRGrUCjFSd4shx1?imageView2\/0\/format\/webp\/q\/75\" width=\"620\" height=\"927\" title=\"\">Photo: Internet<br \/><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p>More photos were created to express netizens&#8217; own views about a wide range of topics from occupation choices to video games.<\/p>\n<p>\u201cThis is a way for people to make fun of their psychological helplessness, anxiety, and pressure. It is also a way to mock themselves. The online popularity (of these memes) is spontaneous. It resonated well with so many so quickly that it didn&#8217;t even need to be promoted,&#8221; said Zhang Hongzhong, a professor at the School of Journalism and Communication at Beijing Normal University.<\/p>\n<p>\u201cIt reflects the social mentality and emotions expressing things that most people want to say but are afraid to voice,\u201d Zhang added.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_Internet-2\"><\/span><img loading=\"lazy\" decoding=\"async\" alt=\"Internet.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/Fj_boTtV0z_9DygCWCsJCGSSXTMI?imageView2\/0\/format\/webp\/q\/75\" width=\"589\" height=\"589\" title=\"\">Photo: Internet<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p><span style=\"color: rgb(4, 77, 246);\"><strong>Behind the meme is a girl with depression<\/strong><\/span><\/p>\n<p>The meme has origins in a comic by US cartoonist Allie Brosh, who released the book in 2010. It was an instant hit thanks to its exaggeratedly simple drawing style.&nbsp;&nbsp; The meme that went viral in China was from an image published in &#8220;Hyperbole and a half.&#8221;<\/p>\n<p>Brosh&#8217;s comic website was named as one of the funniest on the web and her Facebook page has been liked more than 6000,000 times.&nbsp; Before her work went viral in China, a number of Brosh&#8217;s pictures have been repurposed into various memes.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Photo_geektimesru6\"><\/span><img loading=\"lazy\" decoding=\"async\" alt=\"geektimes.ru6.png\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FluuZhUMu0WVcKR8fMEY_9IQoVqF?imageView2\/0\/format\/webp\/q\/75\" width=\"614\" height=\"461\" title=\"\">Photo: geektimes.ru6<br \/><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr>\n<p style=\"text-align: justify;\">But the rising star was soon eclipsed by depression.&nbsp; Her Twitter account has been inactive since 2014, and she was out of sight for a long time, until she mustered the strength to speak about her mental disorder online.<\/p>\n<hr>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"GIC.jpg\" style=\"\" src=\"https:\/\/media.hiredchina.com\/FlXXlKXBxtykYAuKbjvAxKMwIbVH?imageView2\/0\/format\/webp\/q\/75\" width=\"500\" height=\"543.2937181663837\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"China&#8217;s most famous instant messaging application, WeChat, has been flooded with a new series of Who Are We\/ What We Want memes, which tackles work behaviors and consumption practices in &#8230;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-655","post","type-post","status-publish","format-standard","hentry","category-funny"],"_links":{"self":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":0,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiredchina.com\/articles\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}