Job Description
What You’ll Do
Social Media
Manage and grow ZALO’s Instagram and TikTok channels.
Create weekly/monthly content plans and publish Reels, TikToks, Stories, and other short-form content.
Research trends, sounds, formats, hashtags, and viral content.
Develop creative content that reflects ZALO’s premium and sophisticated image.
Monitor performance and provide insights and recommendations.
Influencer & KOL Marketing
Research and identify creators across the US, Europe, and other international markets.
Build and manage an international influencer database.
Negotiate product gifting, paid collaborations, affiliate partnerships, and content deliverables.
Develop long-term relationships with high-potential creators and manage KOL campaigns.
Content Creation
Develop creative concepts for social media campaigns.
Participate in filming and content production when needed.
Shoot and edit simple short-form videos using CapCut, Canva, Photoshop, or similar tools.
International Market Research
Monitor trends across intimate wellness, beauty, lifestyle, fashion, and consumer products.
Research competitors and their social media strategies.
Share insights on international consumer preferences and market trends.
Requirements
Must-have
Native or highly proficient English.
Strong understanding of Instagram and TikTok.
Experience in social media, influencer marketing, digital marketing, content creation, or a related field.
Creative mindset, strong communication skills, and attention to detail.
Proactive, independent, and comfortable taking initiative.
Willing to work full-time on-site in Suzhou.
Comfortable working professionally within the intimate wellness / adult lifestyle industry.
Strongly preferred
2+ years of relevant experience.
Experience working with US or European markets.
Experience with CapCut, Canva, Photoshop, or similar tools.
Background in beauty, wellness, lifestyle, fashion, consumer products, or e-commerce.
We care more about what you can actually do than your job title or academic background.
