Brand Director, Overseas Markets (US)

1. Develop all channels brand integrated marketing program (IMC): market insight, target consumer positioning, budgeting, ROI estimation, etc.. 2,. Familiar with the logic and operation of social media, alliance, reddit and other marketing channels, able to build the company's brand marketing and promotion matrix. 3. Coordinate with product, operation, design and other departments to coordinate brand communication needs, new product marketing plan, formulate efficient and feasible marketing program and coordinate with various departments to implement the landing. 4. Responsible for the overall planning of the company's brand online, offline activities planning program, organization and development of network marketing promotion, brand publicity short-term and long-term promotion plan, and can coordinate the implementation of the various departments to achieve the cultivation and enhance the brand in overseas markets, recognition, reputation, and brand localization relevance of the purpose. 5. Keep up with overseas new media development trend, in-depth understanding and skillful management, operation of Europe and the United States mainstream media platforms such as Google, Facebook, youtube, instagram, reddit, Tiktok and other social media platforms, skilled use of a variety of network means for brand marketing. 6. Empower the team (organize regular team training, guide, support, supervise, evaluate and assess the daily work of departmental staff). 7. Self-driven and initiative, strong brand execution for new business development courageous. How to Apply: Please submit your latest resume as a single attachment and send it to Kayla： Email: kayla.lan@hiredchina.com WhatsApp: (+86) 19925288671 WeChat：hiredchina20 LinkedIn: https://www.linkedin.com/in/kayla-lan-98571a243/

1. Bachelor degree or above, more than 5 years of overseas market (especially in Europe and the United States market) brand overseas promotion and marketing experience. 2. English level 6 or above, proficient in English listening, speaking, reading and writing skills. 3. Proficient in overseas common interactive sns community website, Coogle, Facebook, youtube, instagram, reddit, Tiktok and other platform characteristics, increase user viscosity and brand effect. 4. Familiar with the characteristics of common overseas affiliate channels and pr channels, good at business negotiation and cooperation. Relevant resources are preferred. 5. Have strong logical thinking ability, data analysis ability, insight, comprehensive management ability, according to the current market situation in Europe and the United States to lead the proposed product, brand improvement tuning work. 6. With flexible market analysis, brand activity planning capabilities, new product launches, major events, consumer day brand integrated marketing experience. 7. Can combine internal and external resources to produce good content ideas and manage the material creative team.