Senior Analyst - Freelance

Role: Support a short, high-intensity commercial project focused on identifying and sizing growth opportunities for a premium beverage brand in China. You will work independently on structured analysis while interfacing with both the advisory team and client-side contacts. Core output is clean models, clear plans, and decision-ready slides. Key Responsibilities - Build and maintain transparent bottom-up market sizing models for existing growth opportunities (outlet universe, achievable listings, rate of sale, city/channel prioritisation). - Develop and refine hypotheses for new consumer occasions; support the design of targeted validation work. - Quantify realistically addressable opportunity once hypotheses are tested (consumer participation, conversion, frequency, spend + channel constraints). - Produce financial forecasts, sensitivity analysis and investment-case logic. - Prepare clear, concise slides and supporting materials that move decisions forward. - Work independently day-to-day while escalating assumptions and findings promptly.

- ~5 years relevant experience in FMCG or beverage (China market preferred). - Strong financial modelling skills in Excel (bottom-up sizing, forecasting, scenario analysis). - Fluent spoken and written Mandarin and English. - Experience with distributors, modern trade or premium on-premise channels is a clear advantage. - Comfortable working independently and interfacing with senior stakeholders on both advisory and client sides. - Able to start early October and commit full-time for 2–3 months. - Must be currently in Shanghai