Hoong Ping

Data Analysis | Overseas Business Development |Project Management
35 years oldMarketing specialist/Marketing managerBachelor's DegreeCome from Malaysia Living in Malaysia
Language: English, Mandarin, Malay, Korean
Mandarin: fluent communication

- 8 years experience in international technical sales, data analysis, and project management. - Peking University MBA graduate - Multilingual speaker (English, Chinese, Korean, Malay, Cantonese) - Ex-Xiaomi Intern - Experienced Power BI, Salesforce and Tableau user

Commercial Specialist Intern
Xiaomi Beijing
Sep 2022 - Feb 2023(5 months)

Responsibilities: ● Studied and analyzed sales data on the BI platform and successfully identified 6 key countries for market expansion. ● Prepared market proposals based on market performance (market share, potential growth, competitors) ● Conducted market research focusing on secondary research methods and prepared reports for the management team. ● Analyzed monthly active users (MAU) data to assess and provide business forecasts. Achievements: ● Published five internal research reports which focused on recommendations that help to monetize the products. ● Identified business processes gap, proposed a solution that was implemented and reduced documentation lead time.

Global Operations and Marketing Intern
Project Twelve Web 3
Apr 2022 - Jun 2022(3 months)

Responsibilities: ● Monitored active users’ engagement data on social media and proposed actions to improve digital marketing results. ● Designed questionnaires and surveys to collect data on consumer behaviour, product preferences and brand awareness. Achievements: ● Provided analytic support for marketing campaigns that saw a 200% increase in user growth. ● Reduced the time it takes to process raw data by 25% and avoided delays in marketing campaigns. ● Published research report on a famous Web3 project in the ASEAN region.

Geotechnical Sales Engineer (APAC)
Dextra Building Product (Guangdong) Co. Ltd.
Mar 2019 - Aug 2021(2 years)

● Developed Salesforce and Power BI dashboards for each region and prepared weekly reports for regional sales. ● Analyzed market performance and developed market entry plans with the regional sales team. ● Managed USD 2M yearly budget for the Asia Pacific market and was responsible for the sales profit of the product line in the region. ● Led and trained the regional sales team in promoting the product line in the region and assisted sales partners in setting up business. ● Generated revenue from existing and new clients and helped to close sales. ● Prepared quotations, business proposals, and contracts for new sales orders. Processed sales orders and arranged shipments. ● Reviewed and negotiated sales and partnership contracts to ensure sustainable business. ● Identified and engaged key consultants to share new engineering products. Achievement: -Penetrated new markets including Malaysia and Cambodia markets and captured important projects in Singapore and Vietnam.

Sales Manager (Korean Speaking)
PERI Formwork Malaysia Sdn Bhd
Jan 2018 - Feb 2019(a year)

● Managed existing client relationships (contractors and project owners) and discovered new project opportunities. ● Supported corporate strategy in focusing on developing and managing Chinese and Korean contractors in Malaysia. ● Studied customer requirements and prepared applicable solutions. Responsible for updating sales leads on the CRM. ● Closed the communication gaps between operation teams and successfully delivered all the projects on time. Achievements: ● Implemented new marketing campaigns to attract new clients and achieved an 80% increase in the sales lead.

Business Development Engineer II
ViTrox Corporation Bhd
Oct 2014 - Jan 2018(3 years)

● Generated new business opportunities by working closely with Chinese and Korean sales agents in expanding AOI, and AXI’s machine market share in respective regions. (Customer base: Jabil Wuxi, Flextronics Doumen, Quanta Shanghai, Honeywell Korea) ● Drove NPI projects with the R&D Team to improve customer production time. ● Visited potential customers for needs understanding and product introduction. ● Maintained good principal-agent relationships and conducted quarterly product training for sales partners. ● Responsible for sales agreement negotiation and review. ● Followed up on every sales lead with business partners, and provided them with the company sales direction in making business decisions. ● Organized annual user general meeting (UGM) in Suzhou and Shenzhen by presenting product roadmap and product demo. ● Participated in China and Korean trade shows for the company’s product marketing.

Peking University
, MBA
Sep 2021 - Jul 2023(2 years)

Full scholarship 北京大学光华管理学院三好学生

Korea University
, Mechanical Engineering
Mar 2009 - Aug 2013(4 years)

Full scholarship by Malaysia Government

Korean LanguageAutoCADProject ManagementAccount ManagementChannel ManagementMalaySouth East AsiaSales OperationsPower BiTableauData Analysis

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