Established in 2013, OnePlus is part of BBK, one of the world’s largest smartphone manufacturers. A globally-renowned consumer electronics brand, OnePlus leverages innovative omnichannel marketing to become an aspirational industry tour de force with its Never Settle vision. Global HQ Lead Copywriter on English product marketing copy for all our global flagship devices across worldwide regional markets (NA/EU/IN): • Developing/writing detailed product page copy: • Smartphones: OnePlus 10 Pro, 10R, 9RT, 9 Pro, 9 & 8T • Audio: OnePlus Wireless Buds Z2, Buds Z2, Buds Pro & Buds Z • Other: OnePlus Y1S/Y1S Pro TV, OnePlus Watch, OnePlus Band & OxygenOS • Global taglines/colorway names for above products: inc. 'Capture Every Horizon' & 'Smart Everywear' Development and production of pre-launch and launch copy-based assets: • OnePlus 10 Pro ‘Capture Every Horizon’ global keynote script/speech writer (feat. Founder & Global CEO) & on-set production client • OnePlus ‘More Power to You’ India keynote script/speech writer (feat. India CEO) author for OnePlus 10R • Campaign ideation, detailed campaign briefs, inc. 'Bold and Boundless' 8th Anniversary Campaign (tagline, landing page & copy-based assets) & 'All-In' Pre-Launch Campaign for flagship OnePlus 9 Series (concept, full creative direction & production control) • Post-production feature video copy (including disclaimers) for OnePlus 10 series, 9 Series, Buds Z2, Buds Pro, Watch, etc • Agency pitch and creative treatment evaluation Leading creative copy direction, storytelling, and concept development: • E-commerce: global OnePlus.com landing page, OnePlus Store & pre-launch livestream • Brand comms and partnerships: OnePlus x Fortnite, Robert Downey Jr 8T video & PMGC Global Campaign sponsorship • Terminal Imaging: Smartphone Retail Demo Copy for flagship smartphone models • Industrial Design: Unboxing Welcome Letters, Packaging copy & Retail Display Stands • Product Marketing: Training Videos, Accessories Product Pages & OnePlus YouTube videos • Social media campaign ideation: Lead on official OnePlus LinkedIn platform copy

Established in 2007, Globalegrow was listed on the SZSE (code: 002640) in 2014. With a market cap of US$1.1bn, the global B2C/B2B e-commerce giant focuses on branded consumer electronics and apparel. The firm’s main site (gearbest.com) is ranked in the world’s top 50 largest shopping websites attracting over 150m unique visitors each month at its peak. Company’s chief English copywriter/editor; responsible for marcom on 10+ websites, including Gearbest.com. Categories comprise: branded consumer electronics, apparel (men & women), FMCG, etc. Successfully integrated branding strategy, marketing and communications across multiple channels. Cross-Functional Brand Ideation and Development: • Primary English Content liaison with Operations, Market Research, PM & Design Teams • Brand development: created domain/brand and origin story with VP based on brief • English mobile app dev (GearBest, Zaful, Dresslily & Rosegal): UI optimization, usability testing, English content QA, App Store Description, What’s New, and App Review • Collaborating on specialist English content projects on behalf of other departments, e.g. external investment materials for General Manager's Office, customer surveys, etc • Legal: Wrote English IPR Notice, Takedown Policy & Infringement Statements for all sites • Successfully completed English Copywriting Standards Project, applied company-wide • Achievement: Outstanding Contribution by Employee Award in 2018 Digital Content Creation to enhance brand DNA: • Promotional banner copy: homepage, category, brands, featured SKU & special promos • Social media: Facebook/Twitter community management & YouTube voiceover scripts • Proofed and edited all English promotion content: banners, special promos (11.11, Black Friday, etc), competition rules and manufacturer-written copy to internal standards • Weekly EDM dispatch: wrote all English copy, inc. SKU titles and email subject titles for 10+ weekly newsletters (5 million subscriber base, generating up to US$300K per email) • Continuous website UI/UX/design streamlining and English content optimization: homepage, public user pages, support centre, shopping cart, sign in page, logout screen, user management pages, My Orders, App download page, etc • Mentoring and guiding local teams on English copywriting/marketing Miscellaneous Online Publications: • Chief Editor, GearBest Blog: Proof/edit output of 10+ team (up to 90K words/month) • Community content QA, inc. deals forums (e.g. Ozbargains, Slickdeals, HUD, etc)

An established market leader with distribution partners in over 50 countries, AUKEY has leveraged its technical expertise and award winning premium electronic products to become a top ranked global Amazon seller. • Professional Amazon product listings: bullet points, product description, technical specifications, and premium banners • Misc. content: Website About Us, Company Press Releases on PRWeb, CS Email templates, and formal correspondence with external agencies, e.g. CNET editors • Technical Writing: Detailed User Manuals, Quick Start Guides & Warranty Card content/design for consumer electronic products optimized for readability/ease of use

Established in 2006, Chinavasion is a leading B2C e-commerce company specializing in wholesale electronics and is part of the international Chinavasion business group. • Authored dozens of official corporate documents: IT training manuals, process workflow maps, org charts, business plans, investor relations materials & policy sets for directors • Designed and created English document templates for unified cross-functional use • Head of recruitment for foreigners/managers: designed company’s recruitment model, wrote external job ads, invitations, rejection letters and offer letters • Wrote Company Manual, Foreign Staff Manual, and onboarding materials for new staff • English Website editor to promote B2B and B2C brand in key markets, Europe and USA

• Writing and editing 200+ product descriptions in HTML for company website • Testing of electronic consumer products, inc. cell phones, car DVDs and Android tablets • Marketing work: Weekly blog and customer review moderation • Tech blog author & EDM Editor for weekly newsletter

As the single largest integrated health and social care Trust in the UK, BHSCT delivers integrated health and social care to 340,000 people, with an annual budget of £1.3bn and over 22,000 staff. • Line manager for 20 staff across three office sites servicing 300+ clients • PR and Marketing Co-ordinator, including acting as lead graphic designer • Internal marketing: responsible for online/offline copywriting to enhance service brand • Print media content creation: leaflets, recruitment posters, bulletins & service promos • Management-level clinical meeting minutes, policy initiative & research white papers • Authored detailed annual business development plans for senior management • Trained new staff on internal copywriting protocols: documents, email, patient files

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