Researching and developing the website's layout using marketing research and design best practices. Creating product launch, budget, and ad buy plans for the US market. Working with the US-based team to promote current products through social media and ad buy. Copywriting and editing for the website, blog posts, social media, and ad buy.

• Creating and implementing a content system to integrate Pitaka’s marketing across all overseas platforms. • Optimising the website to improve the customer journey. • Managing, developing and leading the digital marketing team to more effective content strategies driving year-on-year sales increases. • Creating and executing global digital product launch and branding campaigns on Facebook, Instagram, Twitter, and YouTube. • Working closely with internal teams and agencies to produce content and implement digital campaigns, B2B materials, and B2C content. • Making, setting up and optimizing ad buy plans for digital campaigns.

Creating and executing global digital campaigns on Facebook, Instagram, Twitter, and YouTube for product launches and branding campaigns. Working closely with internal teams, regional teams, and agencies to produce content and implement digital campaigns. Making, setting up, and optimizing ad buy plans for digital campaigns.

Writing new course books and planning and carrying out SZ wide teacher training as well as teaching a wide variety of students.

Teaching groups and individuals using custom-built courses.

Providing management restructuring plans to Fortune 500 companies. Managing and supporting a team of 6 people. Developing international business links between companies

Identifying opportunities for clients to use digital technology to enhance their overall marketing mix: product, price, place, or promotion. Working closely with the various specialists involved with the implementation and management of digital strategies. Supporting the lead marketing strategist with research, analysis, and reporting in related areas, such as market research, target segmentation, and brand strategy.

Studying American and British history.