Yasmin

Marketing Director
32 years oldDigital Marketing/Social Media MarketingMaster's DegreeCome from Nigeria Living in Beijing
Language: English, Other, Arabic, Mandarin
Mandarin: simple communication

Seasoned Digital Marketing Professional with over four years of experience building and implementing strategies focused on content-driven SEO and Email Marketing largely for small to medium sized websites. Led small to medium teams to achieve sales and traffic increases of up to 68% with Evoke Motorcycles, Beijing China. Adept at offering comprehensive digital marketing solutions to businesses to include effective campaigns and content marketing. Skilled at developing consumer insights-driven global marketing campaigns across product, social, mobile, and paid media channels that drive engagement and build brands.

Kindergarten Teacher
Ivy Kindergarten
Aug 2022 - Now(2 years)

• Accommodate different learning styles and instruction methodologies for pupils aged 2 to 6. • Create an engaging learning environment that meets individual pupil needs. • Develop a rapport with students to build trust and encourage their progress. • Assist in planning and implementing school programs and other activities. • Assess students' performance and progress regularly to ensure they are acquiring new skills. • Maintain an open line of communication with parents and provide appropriate information.

Co-Founder/COO
Awake Humanitarian Foundation
Aug 2020 - Jul 2029(9 years)

• Oversaw monthly and annual financial reporting processes • Developed scopes of work and managed deliverables for external partnerships • Collaborated with consultants to supplement expertise when necessary • Assisted in establishing and tracking progress towards organization-wide goals • Actively participated in the development of new initiatives Initiated, managed, and strategically implemented new projects.

Kindergarten Teacher
Willpower Bilingual Kindergaten
Jan 2021 - Aug 2022(2 years)

• Created a comprehensive and well-rounded curriculum for pupils aged 2 to 5. • Facilitated meaningful learning experiences daily. • Differentiated curriculum to meet the needs of diverse learners. • Establish and shared classroom rules to ensure everyone’s safety and happiness. • Integrated new technologies in the teaching process by introducing smartboards in classes.

Marketing Director
Evoke Motorcycles
Jan 2019 - Dec 2020(2 years)

• Handling SEO, SEM, brand awareness, email marketing, event planning and social media. • Directing and controlling work resources while establishing a relationship with potential clients. • Managing editorial design and production of communication tools including advertising, reports, monthly. • Collaborating with executive staff to develop digital and print media for enhancing and promoting the brand. • Leading creative design for digital and print assets, including website, social media, PR, and community engagement. • Increasing consumer awareness and optimizing online presence while developing personal and social connections to relevant audiences.

Online English Teacher
World International English
Jan 2019 - Jul 2019(7 months)

• Trained students for university entrance applications to include IELTS training. • Taught English as a second language to include Business English teaching. • Developed lesson plans for students of different English levels and competencies. • Corrected mistakes in a kind manner to help the student continue to feel comfortable speaking. • Encouraged natural conversations whenever possible by engaging students in further questions in English.

Managing Director
African Style Architect, Abuja, Nigeria
Apr 2017 - Dec 2018(2 years)

• Proficiently organised photoshoots, events, and projects and scouted for models. • Oversaw website creation and management, SEO, email marketing, sales, and recruitment. • Devised a business plan to include short-term and long-term goals, strategic planning and execution. • Managed website optimization project from conception to completion, on time and within budget. • Analyzed and reported monthly traffic analysis and resolved issues to maintain excellent customer relationships.

Digital and Social Media Marketing Executive
African Style Architect. Abuja – Nigeria
Feb 2017 - Apr 2017(2 months)

• Delivered social media monitoring and effectiveness reports for senior management. • Conceptualized, imitated and implemented companies' social media strategy. • Collaborated with the SEO team to optimize and implement an overall digital marketing campaign. • Analyzed, reviewed and reported on promotional campaign effectiveness to maximize results. • Measured ROI of existing social media and accordingly optimized tactics to boost ROI.

International Affairs - Marketing and Sales Intern
Ori Animation Co., Ltd. Suzhou – China
Nov 2016 - Feb 2017(3 months)

• Redesigned company website interface and handled product marketing and sales. • Sourced for film distributors in the MENA region and established relationships with potential clients. • Assisted the marketing department by soliciting business and updating the client database. • Restructured customer relationship management and coordinated social media marketing and planning. • Contacted and communicated with existing and potential clients through phone calls and email campaigns.

Product Management and Marketing Intern
Beko Electrical Appliances
Jul 2016 - Oct 2016(3 months)

• Created and maintained marketing reports detailing commercial market trends. • Acted as the link between warehouse, sales, R&D, and finance departments and performed data analysis. • Prepared PowerPoint presentations for BOD meetings and handled product marketing to include benchmarking. • Designed marketing materials targeting existing and potential customers conducted market research analyzing trends. • Worked on the implementation of new marketing strategies and campaigns; generated monthly marketing reports.

Human Resource Consultant
Revenue Mobilisation Allocation and Fiscal Commission, Abuja – Nigeria
Aug 2014 - Sep 2015(a year)

• On-boarded all new hires and trained the organization on new business objectives. • Monitored the Finance department and effectively screened applications of candidates. • Communicated, trained, and interpreted human resource policies and procedures to establish uniform understanding. • Developed and managed employee onboarding and training program for constant staff development on HR policies. • Advised senior management on the formulation of HR policies and assisted in the development of position descriptions.

English Tutor
Excel Training Centre
Feb 2012 - Aug 2014(3 years)

• Administered weekly self-created lessons involving reading, writing, grammar and critical-thinking skills. • Implemented monthly assessments to analyze students' progression, strengths and weaknesses. • Encouraged conversational skills using weekly prompts to initiate dialogue. • Analyzed progress of students and designed homework based on their individual needs. • Facilitated English language acquisition by reading numerous texts of various genres appropriate for each student's development level.

Human Resource Intern
Global Juris Consulting
Jun 2013 - Sep 2013(3 months)

• Assisted with analysis and placement of jobs within newly created range structures. • Created new hire folders and orientation paperwork and recorded new employee entry activities. • Assisted with the coordination of training and events for all employees of the organization. • Shadowed HR generalists during the on-boarding and resignation process and organized and maintained employee files. • Sorted or classified information according to content, purpose, user criteria, or chronological, alphabetical, or numerical order.

University of Liverpool
, MSc Management
Sep 2015 - Apr 2017(2 years)

Completed

Yarmouk University Jordan
, BSc Marketing
Sep 2010 - Aug 2014(4 years)

Completed

Proficient at MS Office.SEOWix.comIllustratorInDesignSEMSocial MediaPhotoshopgoogle analyticshubspotstrikingly