职位描述
岗位职责 / Job Responsibilities
市场营销 / Marketing
• 制定并执行公司市场营销战略，明确目标市场、竞争定位和客户群体。
Develop and implement the company’s marketing strategy, identifying target markets, competitive positioning, and customer groups.
• 负责市场数据的收集与分析，包括客户需求、竞争对手、市场规模和发展趋势。
Collect and analyze market data, including customer needs, competitors, market size, and trends.
• 规划并监控广告投放预算，确保资源利用最大化和投资回报率提升。
Plan and monitor advertising budgets to maximize resource utilization and ROI.
• 开展数字营销活动，包括搜索引擎优化（SEO）、搜索引擎广告（SEM）以及社交媒体广告投放。
Execute digital marketing activities, including SEO, SEM, and social media advertising.
• 策划和执行线上线下的营销活动，如展会、推广会、线上广告投放等。
Plan and execute online and offline marketing activities, such as trade shows, promotions, and online advertisements.
• 建立并维护公司与合作伙伴、行业媒体及相关机构的合作关系，扩大市场覆盖率。
Build and maintain partnerships with industry media, partners, and relevant organizations to expand market coverage.
• 定期召开市场工作会议，汇报进展并讨论市场计划的优化。
Hold regular marketing meetings to report progress and discuss strategy optimization.
品牌推广 / Brand Promotion
• 设计并实施全年度品牌推广方案，涵盖活动策划、内容传播、媒体合作等方面。
Design and implement annual brand promotion plans, including event planning, content dissemination, and media partnerships.
• 建立品牌视觉识别体系，确保品牌形象在所有宣传渠道中的一致性。
Establish a brand visual identity system to ensure consistent branding across all channels.
• 协调公司内部设计团队和外部供应商，完成高质量的宣传材料和品牌内容。
Coordinate internal design teams and external vendors to produce high-quality promotional materials and brand content.
• 策划并管理品牌活动，包括展会、发布会、客户见面会等，确保活动的吸引力和传播效果。
Plan and manage brand events, including trade shows, launch events, and client meetings, ensuring their appeal and outreach effectiveness.
• 跟踪品牌知名度和客户满意度指标，提供针对性改进方案。
Monitor brand awareness and customer satisfaction metrics, providing targeted improvement plans.
客户线索管理 / Lead Management
• 制定高效的线索收集和管理流程，从潜在客户识别到最终成交进行全程跟踪。
Develop efficient lead collection and management processes, tracking from identification to conversion.
• 借助CRM（客户关系管理）工具维护客户数据库，确保数据的完整性和实时更新。
Use CRM tools to maintain a comprehensive and up-to-date customer database.
• 每周提交客户线索管理报告，包含线索来源、数量、质量和转化率等数据分析。
Submit weekly lead management reports, including data analysis on lead sources, quality, and conversion rates.
其他职责 / Other Responsibilities
• 协助其他部门完成与市场营销和品牌推广相关的交叉性任务。
Assist other departments with tasks related to marketing and brand promotion.
• 根据公司战略调整，参与新的市场开拓项目并提供相关支持。
Participate in new market expansion projects and provide related support based on company strategy.
• 完成甲方指派的其他任务，以满足公司运营需求。
Complete other tasks assigned by Party A to meet operational needs.
工资：人民币7-10K
Salary range: RMB 7-10K
职位要求
1. 教育背景 (Educational Background):
• 本科学历以上，国际贸易、市场营销、品牌管理、国际商务或相关专业优先。
• Bachelor’s degree or above, preferably in International Trade, Marketing, Brand Management, International Business, or related fields.
2. 语言能力 (Language Proficiency):
• 熟练掌握英语（书面和口语能力强），掌握第二外语（如西班牙语、法语、德语等）优先。
• Proficiency in English (both written and spoken); knowledge of a second foreign language (e.g., Spanish, French, German) is a plus.
3. 工作经验 (Work Experience):
• 有国际市场营销、品牌推广、进出口贸易等相关经验者优先（2年以上为佳）。
• Relevant experience in international marketing, brand promotion, or import and export trade is preferred (2+ years is ideal).
4. 专业技能 (Professional Skills):
• 熟悉市场调研方法，能够分析市场数据并制定营销策略。
• Familiar with market research methods, capable of analyzing market data and developing marketing strategies.
• 具备品牌推广、社交媒体运营及广告策划经验。
• Experienced in brand promotion, social media operations, and advertising planning.
• 能熟练运用办公软件（如Excel、PPT），熟悉CRM、SEO/SEM等工具优先。
• Proficient in office software (e.g., Excel, PowerPoint); familiarity with CRM, SEO/SEM tools is a plus.
5. 沟通与团队合作 (Communication and Teamwork):
• 出色的沟通与表达能力，善于处理复杂的客户需求。
• Excellent communication and presentation skills, adept at addressing complex client needs.
• 具备团队协作精神，能够在跨部门团队中推动项目进展。
• Strong team spirit and the ability to drive progress in cross-departmental teams.
6. 职业素养 (Professional Qualities):
• 具备较强的学习能力和适应能力，能够快速掌握新知识。
• Strong learning and adaptability, capable of quickly acquiring new knowledge.
• 有责任心和抗压能力，能适应国际贸易中的紧凑节奏。
• High sense of responsibility and stress tolerance, able to handle the fast-paced nature of international trade.
优势条件 (Preferred Qualifications):
• 有国际展会策划和执行经验。
• Experience in planning and executing international exhibitions.
• 熟悉跨境电商（如Amazon、eBay、Alibaba等）平台的运营和推广。
• Familiarity with cross-border e-commerce platforms (e.g., Amazon, eBay, Alibaba) and their operations and promotion.
• 了解国际贸易相关法规和贸易条款（如Incoterms、报关流程等）。
• Knowledge of international trade regulations and trade terms (e.g., Incoterms, customs procedures).
职位职责举例 (Sample Job Responsibilities):
• 负责制定并执行国际市场的品牌推广策略。
• Responsible for developing and implementing international market brand promotion strategies.
• 组织海外展会及线上线下活动，提升品牌知名度。
• Organize overseas exhibitions and online/offline events to enhance brand awareness.
• 维护并开发国际客户关系，确保品牌在目标市场的竞争力。
• Maintain and develop international client relationships to ensure brand competitiveness in target markets.
• 定期分析市场数据，撰写市场调研报告，为决策提供依据。
• Regularly analyze market data and write market research reports to support decision-making.
• 协调品牌推广与销售团队的工作，提高市场营销活动的效果。
• Coordinate the efforts of brand promotion and sales teams to improve the effectiveness of marketing activities.
