职位描述
1. Regional Performance & Business Management
Align with the company’s global overseas development strategy, decompose annual regional sales targets, and formulate practical regional marketing plans. Manage and allocate regional market resources comprehensively, take full responsibility for regional sales revenue, market share and overall profitability, and ensure the achievement of annual business goals.
2. Market Research & Strategy Formulation
Conduct in-depth research on local market conditions, alcohol consumption trends, consumer preferences and competitor dynamics, and deliver professional market analysis reports. Develop localized channel, product and brand operation strategies tailored to regional culture and consumption characteristics, optimize market layout continuously, and enhance regional market competitiveness.
3. Distributor Development & Channel Management
Source, screen and manage high-quality local distributors in alcohol and FMCG industries, and provide long-term empowerment and training to build a complete and stable regional channel system. Implement strict price control and anti-channel conflict mechanisms, mediate channel disputes, standardize market order, and improve the operational capability and sales performance of distributors.
4. Localized Brand Promotion & Operation
Design and execute localized brand marketing activities and high-end tasting events based on regional market characteristics. Deeply cultivate diversified consumption scenarios including catering, supermarkets and exclusive sales channels, accelerate local brand penetration, and improve regional brand awareness and market coverage.
5. High-Value Client & Key Account Development
Expand high-quality local resources including Chinese-funded enterprises, chambers of commerce, overseas Chinese elites and high-net-worth groups. Establish a high-end customer system, maintain long-term cooperative relationships with core key clients, build high-end brand influence, and explore incremental market opportunities continuously.
6. Compliance Management & Sustainable Operation
Strictly comply with company regulations and local overseas market compliance policies. Supervise standardized regional price and channel operation, prevent and resolve market operational risks, and ensure the healthy, stable and sustainable development of the regional market.
1. 区域业绩与经营管理
承接公司海外战略，拆解对应区域年度销售指标，制定落地性强的区域营销计划，统筹调配市场资源，全面负责所属区域销售额、市场份额及经营利润，保障年度业绩目标达成。
2. 市场调研与策略规划
深度调研属地市场环境、酒类消费趋势、用户偏好及竞品动态，输出市场分析报告。结合区域文化、消费特性制定本地化渠道、产品、品牌运营策略，持续优化市场布局，提升区域市场竞争力。
3. 经销商开发与渠道管控
负责属地酒类、快消优质经销商的开发、筛选、分级管理与长期赋能，搭建完善的区域渠道体系。落实价格管控、串货防范机制，协调解决渠道冲突，规范市场秩序，持续提升经销商运营及销售能力。
4. 本地化品牌推广运营
结合属地市场特点，策划并落地品牌推广活动、高端品鉴会，深耕餐饮、商超、专属渠道等多元消费场景，推动品牌本地化落地，快速提升品牌区域知名度与渗透率。
5. 高端资源与大客户拓展维护
拓展属地中资企业、商会、华人精英及本地高净值圈层资源，搭建高端客户体系，长期维护核心大客户关系，打造品牌高端市场影响力，挖掘增量市场机会。
6. 市场合规与长效运营
严格执行公司管理制度及海外市场合规要求，监督区域价格、渠道规范运营，规避市场违规风险，保障区域市场健康、稳定、可持续发展。
职位要求
Job Requirements
1. Bachelor’s degree or above, major in Marketing, International Trade, Business Administration or related fields is preferred.
2. Regional language proficiency required: Fluent in local mainstream language and English, capable of independent business negotiation, client communication and business document writing. (Germany position requires fluent Chinese, German and English trilingual skills).
3. Proven experience in independent full-cycle overseas market operation and management, capable of formulating regional marketing strategies, overseeing overall market operations, and achieving annual sales targets independently.
4. Possess mature distributor resources in local alcohol or FMCG industries, with in-depth understanding of local on-trade and off-trade channel operation modes.
5. Rich experience in distributor development, hierarchical management and channel empowerment, proficient in regional price control, parallel goods prevention and channel conflict resolution.
6. Skilled in localized overseas marketing, with full-process experience in planning, executing and reviewing high-end tasting events and brand promotion activities.
7. Capable of expanding and maintaining high-end resources including enterprise clients, chamber of commerce groups and high-net-worth customers, with outstanding high-end market resource integration capabilities.
8. Familiar with overseas market compliance operation rules. Candidates with experience in Baijiu or premium consumer goods overseas market operation are highly preferred.
Job Benefits & Advantages
1. Full Regional Autonomy: Independent regional operation authority with flexible marketing strategies, clear promotion path to regional market leader.
2. High Income & Lucrative Commission: Stable basic salary + performance bonus + tiered sales commission with no upper limit, benefited from high-margin premium alcohol products.
岗位要求
1. 本科及以上学历，市场营销、国际贸易、商务管理等相关专业优先；
2. 语言能力适配对应区域：熟练掌握属地主流语言+中英双语，可独立完成商务谈判、客户对接、商务文档撰写；
3. 具备海外市场独立全盘操盘经验，可自主制定区域营销策略、统筹市场运营，独立承接并完成区域年度销售指标；
4. 拥有对应区域酒类、快消行业经销商资源，熟悉当地商超、餐饮（On trade/Off trade）主流渠道运作模式；
5. 具备成熟的经销商开发、分级管理、渠道赋能经验，精通区域价格管控、串货治理、渠道冲突处理；
6. 擅长海外本地化营销，具备高端品鉴会、品牌推广活动的全流程策划、落地与复盘能力；
7. 具备高端企业、商会圈层、高净值客群的资源拓展与长期维护能力，擅长高端市场资源整合；
8. 熟悉海外市场合规运营规则，有白酒、高端酒类、高端消费品海外操盘经验者优先。
岗位优势
1. 全权操盘：单区域独立负责，权限充足，自主制定市场打法，成长为区域市场负责人；
2. 高薪高回报：高端酒类高毛利，底薪稳定+高额绩效+阶梯销售提成，上不封顶；
