Digital Marketing Specialist

• Stay current on email marketing/digital marketing trends and best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design. • Assist in creating and managing ad campaigns • Work with management to review ad campaign performance KPIs; provide feedback and recommend solutions for improvements. • Track SEO and Google Analytics data • Support the team in general as we release new website/app features and content. • Assist with tasks needed to keep the client projects and campaigns running smoothly • Support the production of marketing materials • Update advertising copy, reports, and presentations • Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones • Monitor social media activities to assess the public’s perception of the company’s brand • Write magazine articles, blog post and any other copywiritng that may be needed for marketing activites

• Bachelor’s degree in a related field • Proficient in MS Office Tools and photo/video editing softwares • Previous experience of working on digital marketing role or other relevant position • Experience with Google Analytics • Proven experience leading digital marketing campaigns • Fluent in English, (Fluency in Mandarin/Chinese is a plus) • Flexibility to travel • Must have a driver's license • Must have a portfolio of previous design works