老外老毕芬兰?? (抖音号: laobifenlan) in Douyin, China version of Tiktok. 520,000+ views on the most popular video, 30,000+ likes, 3,000+ followers. Vlogging to understand where this exciting industry is heading to.

Result-orientated and hands-on approach for sales growth, market entry and internationalization, as well as sales-oriented social media and digital marketing. Projects have varied from strategy creation and rollout planning to concrete sales and marketing efforts for a market entry/internationalization, as well as M&A. Clients from e-commerce, SaaS B2B, B2C digital services, hospitality, etc. Project examples: Tailor-made internationalization, market entry and growth strategies. Sales-oriented social media and digital marketing strategies. Short-form video and live streaming strategies for brand building and sales growth. Projects with or without execution and carried out with multicultural teams (2-15 persons) around the world.

Worked with strategic planning, P&L management, ​marketing​ and M&A. Successful exit in October 2015.

10/2019 – 11/2019, Beijing, Xi’an, Luoyang, Suzhou, Shanghai, Hangzhou: 4-week “Networking in urban China” trip Spring 2017 – 2019, Gran Canaria, Spain 4-week investment opportunities research 09/2017 – 10/2017, Beijing, Shanghai, Hangzhou, Hong Kong: 5-week “Introduction to urban China” trip 12/2015 – 04/2016, Hawaiian Islands, Santiago de Chile: Market research and developing a demo 12/2005 – 02/2006, Santiago de Chile, Buenos Aires: Market research and meeting suppliers 01/2005 – 04/2005, Saint-Petersburg, Russia: Studying “Business in Russia” and BBA thesis 07/2002 – 08/2002, Wisconsin Dells, USA: Sales and customer service at Tommy Bartlett Inc. 05/2002 – 06/2002, Perth, Australia: Business analytics project at Outokumpu Tech 08/1996 – 04/1997, Medicine Hat, Canada: Playing ice hockey

From strategic planning and budgeting to P&L management and leading daily business. Operations included growing B2C and B2B businesses, sales team, sales partner and vendor management (AdSense, AdMob...),​ B2C and B2B marketing (Google, FB, LinkedIn, Twitter), leading an international in-house team and M&A. Ampparit Oy became a 7-figure and a super profitable business. Ampparit.com News Portal served weekly close to one million Finns on mobile and desktop, ~20% of Finland’s population. Also acted as a member of Otava Group's digital business steering group. Successful exit by raising the net profit margin up to 67%. Otava Group is one of the biggest media corporations in Finland and the services of Ampparit Oy are: - Ampparit.com News Aggregator, one of the most popular websites in Finland when Petteri was CEO - Witpik Media Monitoring (SaaS) monitors news and social media for global corporations and SMEs - Nexus recommendation system generates more traffic to Otava Group’s numerous websites

Tasks were as above in “Ampparit Oy - part of Otava Group” and also including: - Bootstrapping Ampparit.com (B2C) and Witpik (SaaS B2B) businesses to cash flow positive services - Growing Ampparit.com News Aggregator one of the most popular independent websites in Finland - A B2B SaaS internationalization project for Russian markets: launching Witpik in Russia Ampparit.com was an exceptional story and one of the biggest independent websites in Finland with 350,000+ weekly visitors, which created 15+ million weekly page views. It was also the most frequently revisited website.

Leading a Finnish rock band​ performing only in Russian language. On top of P&L management, tasks were: - Co-producing, publishing and distributing an album, a music video and a documentary film - Marketing and PR, including participating in TV and radio interviews in Russian language - Organizing 60+ concerts in Russia and Finland, composing songs and writing lyrics in Russian

11/2008 - 08/2011: adeck boards: Sourcing in China, importing sport equipment, sales in Finland, France 07/2004 - 05/2006: APIC Solutions: Market entry and sales agent or French markets 08/2001 - 06/2004: URtheSTAR: Advertisement agency services in Eastern Finland

International Master's degree in cultural differences (in business). - Master's Thesis: Business negotiations with Russians in Moscow, Russia - Study grade average: 4,3/5,0 (excellent)

Bachelor's degree in international business: East-West trade. - Bachelor's Thesis: Consumer behavior of white-collar women in Saint-Petersburg, Russia - Study grade average: 4,5/5,0 (excellent) - Honors: Student of the Year 2001-2002

Student exchange semester in Saint-Petersburg, Russia: - Study grade average: 5,0/5,0 (perfect) - Honors: Best Student award - Studies took place in Saint-Petersburg, Russia