Key Responsibilities: ? As the International Brand Manager, I played a pivotal role in driving the global expansion of our esteemed Anora brands. My primary focus was to steer Anora's business and brand strategy in key export markets such as the USA, Switzerland, Ukraine, and China, contributing to our international success. I reported directly to the VP of Expansion Markets. ? I was responsible for crafting and implementing comprehensive brand and marketing strategies for valued partners and offering dedicated support to our markets to develop annual brand plans encompassing ATL and BTL activities. ? My role involved initiating and orchestrating sales and marketing activities and effectively managing Advertising & Promotion (A&P) budgets. This fostered more profound and collaborative relationships with Anora's partners. Impact: ? Leveraging my extensive experience in business and brand management, I consistently analysed market data and pricing dynamics to identify strategic opportunities for our brands to flourish across diverse international markets. ? I diligently worked to enhance our global presence by formulating and executing brand strategies that resonated with international partners and distributors. This contributed significantly to our brand's international growth. ? Additionally, my expertise in P&L management and business management enabled me to create holistic and business-effective strategies and plans. This included a keen ability to evaluate these plans from a business perspective, ensuring they were both creatively compelling and financially sound. Skills & Expertise: ? My expertise lies in aligning brand strategies, strategic thinking, and executing successful marketing campaigns and presentations that drive growth. ? I excel in various facets of digital marketing, mainly social media marketing. My strong networking and cross-cultural communication skills have enabled successful collaborations with diverse teams and stakeholders.

Key Responsibilities: ? In my role, I played a pivotal part in driving growth across the On Trade, Open Retail, and Alko (monopoly) channels for Diageo, Hartwall's partner. My approach revolved around strategic business planning and management, enabling significant achievements. ? I managed and nurtured the Diageo portfolio, fostering deep cooperation with strategic customers through Joint Business Planning and contributing to developing comprehensive sales strategies. ? My responsibilities included orchestrating sales and marketing activities, vigilant competition monitoring, and managing operations with key customers. Impact: ? I was substantially impacted by amplifying brand awareness and optimising sales for globally recognised brands like Johnnie Walker, Baileys, Captain Morgan, Smirnoff, and more. ? My efforts were instrumental in fostering sustainable growth. This was achieved through the strengthening of existing customer relationships, the opening of new distribution channels, and the activation of new product categories. ? My contributions were acknowledged as I implemented best practices for Baileys and Johnnie Walker. Skills & Expertise: ? I harnessed my expertise in branding, strategic thinking, market planning, brand awareness, revenue & profit growth, strategy implementation, stakeholder management, and P&L management to drive growth strategies effectively. ? Proficient in digital and social media marketing, my cross-cultural communication skills enabled successful collaborations with diverse teams and stakeholders. I also excelled in KPI implementation.

Key Responsibilities: ? As the driving force behind Diageo's spirits business in Finland, I oversaw a diverse portfolio of approximately 80 products spanning 17 brands. In addition, I skillfully managed a dedicated team of six brand ambassadors across the country. My responsibilities extended to actively advancing Hartwall's growth and development with Diageo products nationwide, requiring seamless coordination with agencies, sales teams, and valued customers. As the primary liaison between Diageo and Hartwall, I adeptly navigated challenges with the full trust of Hartwall's leadership, consistently making informed decisions that propelled our business forward. Achievements: ? Crafting a strategic turnaround plan for the whisky category in the initial year, I successfully elevated our market share (MS). Despite a challenging spirits market, I achieved an impressive +8% profit contribution (PC) growth compared to the previous year. ? In addition, I orchestrated a remarkable upturn in Baileys' market share by implementing a revamped marketing and sales strategy. This success led to my invitation to share best practices with the Baileys International Brand team, contributing to a historic sales record. ? Furthermore, I conceptualised and executed a comprehensive 360 brand plan, which was crucial in successfully launching the world's #1 whisky brand, Johnnie Walker, in the Finnish market.

? As a critical management team member as the National On Premise Director, I am pivotal in defining and executing On Premise sales and marketing strategies. My responsibilities include shaping the team and area structure, culminating in the National Business Plan. Collaborating closely with my dedicated team, I optimise sales across various sectors, including Festivals & Events, Key Accounts, Distribution & Wholesalers, while maintaining a vigilant watch over Red Bull's brand image and values within the On Premise environment. Main responsibilities: ? My responsibilities encompass various vital functions, including data search and analysis, the development of robust business strategies, and formulation of strategic marketing initiatives. ? My role also involves creating a dynamic marketing mix, diligently crafting annual business plans, and holding P&L responsibility, all while meticulously managing budgeting, forecasting, and reporting. ? In addition, I also play a crucial role in nurturing valuable customer relationships, especially with National Accounts such as NoHo and S-Group. ? My leadership extends to an internal team of six and an external team of four, ensuring a cohesive and results-oriented approach.

? In my role as the On Premise Marketing Specialist, I held a national position dedicated to developing and executing initiatives to enhance the brand's image while increasing Red Bull's share of mind and consumption in the On Premise sector. This role required strong collaboration with key stakeholders, ensuring the maximum impact and leverage of major On Premise image-building and consumption-driving initiatives. Key Learnings: ? My time in this position was invaluable, allowing me to actively engage in administration work that supported the National On Premise Manager and On Premise marketing efforts. Regular reporting, both weekly and monthly, provided me with a comprehensive understanding of the broader On Premise market landscape and a deeper insight into the Musketeers' responsibilities and the overall business. ? Armed with this knowledge, I was better equipped to collaboratively plan more relevant and productive campaigns and point-of-sale (POS) materials to bolster our sales efforts. Taking on the responsibility for POS also expanded my understanding of logistics as a holistic process, enabling me to guide the team to work more efficiently and optimise budget utilisation. ? In my capacity as a Marketing Specialist, I successfully boosted the profitability of festivals and increased sales. This experience highlighted the profound impact that strategic planning and meticulous plan execution can have in achieving exceptional results.

Key Responsibilities: ? In my role as a Musketeer, I took on the responsibility of executing business priorities within the On Premise sector. My primary focus was on managing and activating On Premise accounts in the Southern and Western regions of Finland and in Åland, with a keen eye on maximising our business partnerships. In Åland, my scope also extended to Off Premise accounts and wholesalers. As a dedicated Musketeer, I orchestrated the execution of our brand and volume-building initiatives while actively networking with key figures to establish myself as an integral part of the local nightlife scene. Additionally, I assumed the role of overseeing festivals in Finland, where our brand held partnerships with promoters. Personal Growth: ? The nature of this role aligned perfectly with my background and personal interests, making it an exceptionally engaging experience. Throughout my tenure, I acquired many new skills in sales and marketing. ? Notably, my negotiation skills significantly improved, with over 5000 meetings under my belt since I embarked on this journey in 2012. These meetings encompassed interactions with a diverse range of individuals for various purposes. Among the most valuable lessons learned was the importance of meticulous preparation for each meeting. I honed my ability to define the purpose and expected outcomes and set clear goals in advance. Crafting a strategic approach for each meeting, gaining insights into the individuals to be met, and adapting to different scenarios became second nature. ? While there were certainly training sessions along the way, the most profound learnings emerged from the actual meetings themselves. These encounters didn't always unfold as planned, but every experience provided an opportunity for growth. In essence, it reinforced the notion that every interaction was a chance to succeed or gather valuable lessons.

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