Execute performance marketing strategies to drive customer acquisition, retention, and revenue growth. - Conduct regular performance reviews, set performance targets, and provide coaching and mentorship to team members. - Prepare and present comprehensive performance reports to stakeholders, highlighting key insights and recommendations for future campaigns. - Create advanced campaigns via DV360 (Masthead, Instant Reserve, Programmatic Guaranteed deals). - Utilize A/B testing and conversion rate optimization techniques to enhance campaign effectiveness. - Stayed updated with industry trends and best practices in performance marketing. - Worked on multiple pitches, developed advertising strategies and converted ideas into concrete tasks to appropriate individuals and departments. - Take ownership and have solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social (Google Ads, Meta, Twitter, Snapchat, Tiktok) / App/ Amazon Ads / Programmatic / Third-party Tools (Doubleverify / ZEFR / Sizmek / Accutics / Kochava). - Data analysis and reporting for the campaigns’ performance throughout GA4. - Work with a variety of industries and global clients: Unilever, Lipton, PepsiCo, McDonald’s, Beko, Pladis, Nissan, and Forsa.

Leverage performance marketing platforms and tools to monitor campaign performance, track key metrics, and make data-driven decisions. - Manage and optimize performance marketing campaigns across various channels, including search, and social platforms. - Manage budgets, bidding strategies, and pacing to maximize campaign performance and ROI. - Conduct keyword research, developed ad copy, and optimized campaigns to improve performance and ROI. - Increase campaign performance by optimizing across multiple media channels coordinating with various internal and external teams, and executing bidding based activities. - Ensure campaign success by resolving technical problems, providing reports, and adjusting campaigns to meet client objectives. - Develop, execute and optimize every aspect of paid channels/campaigns (keyword development, ad copywriting, audience segmentation, bid management, budget monitoring, etc.) - Work with a variety of industries and global clients: Noon EG, Noon GCC, Noon Food, Kul, Carrefour, Puma GCC, Sun and Sand Sports, H&M EG, H&M GCC, Namshi, Sivvi, American Eagle GCC, American Eagle Egypt, Mother Care, Bath and Body Works EG, The Body Shop GCC, The Body Shop EG, Oud Milano GCC, Bath and Body Works GCC, Bolt, and Toyou

Understanding the fundamentals of every platform and how to create, manage, and optimise paid campaigns across those different platforms.

Responsible for expanding the start-up brand name both online and offline, monitoring, reporting, and moderating all the platforms, writing attractive content, and creating the supported media (Videography, Photography, Video editing).

Very good with an honor degree (3.31 GPA) Graduation Project: Excellent