Assist the Head of Marketing with overseeing the marketing department and guide its day-to-day operations. ● Report to the Head of Marketing on marketing team goals and KPIs. ● Develop team members through reviews, objectives and identify training where required. ● Motivate team members to deliver excellence in everything they do and drive innovation and encourage them to seek out and identify new trends in digital. ● Work with the Head of Marketing for outlining budgets for all business units and management of our multi-channel marketing strategy that incorporates Social Media, Website & Mobile app, Influencer Marketing, Inbound Marketing, Paid Search, Digital Campaigns, PR, B2C Live Chat, SEO, and offline ATL & BTL channels. ● Work closely with the Head of Marketing and Marketing Team to craft an effective and efficient marketing strategy focused on growing audiences for all business units. ● Manage branding strategy and campaigns, including social media, PR and influencer & partnership to drive brand awareness and build demand for the business units. ● Ensure our brand message is strong and consistent across all channels and marketing efforts. Plan and coordinate marketing efforts, and build awareness and positioning for our company's brand. ● Manage the social media plan on the development and implementation of influencer partnership and social strategy to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement. ● Oversee PR and major online and offline events. ● Assist the Head of Marketing while working with the Digital Team to understand key marketing performance metrics and conduct in-depth performance and forecast analysis through various analytics and tracking tools to provide market research, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team. ● Creating with the team a customer profiling strategy, to drive meaningful audience segmentation. ● Analyze marketing and sales data to develop insights and make recommendations on areas for optimisation. ● Implementation of ATL / BTL activities across business units that includes Radio, Billboard, Media Planning & Buying to maximize brand awareness and visibility. ● Oversee the creation and delivery of PR, advertisements, print ads, and other marketing collateral & materials. ● Analyze market trends, compare and track the competition, summarize findings and provide comprehensive reports with recommendations to the business enabling further business growth. ● Handling on-site photography and videography as required to be used in various marketing activities and programmes.

I studied for 4 years Marketing and International business with minor phycology