Responsibilities: -elaboration of the strategical launch of new residential estate. Budgeting; -creation of the loyalty programme for clients; -rebranding of the company with more than 30-years history; -naming, creation brand-architecture of all company objects; -analysis of the competitors, price monitoring, weekly reporting; -writing brand-related texts; -leading design group. Achievements: -launch of 2 real estate objects; -creation of the concept "front yard-theater" and its implementation; -creation of the marketing collaboration with Tretyakov Gallery; -branding of the object, which won at "Urban Awards" as the best business-class Apartments 2021, Grand Prix 2021.

Responsibilities -elaboration of the marketing and PR-strategy for 5 business-directions of the international cooperation; -budgeting marketing campaign (for both Russia & Qatar). Follow-up of the budget and fulfillment of the set KPI. Budget 5 mln USD; -elaboration of the marketing department. Motivation system for the employees; -organization of 12 international advertising and PR tender procedures; -organization of Qatar participation at SPIEF 2021. Achievements -6 websites, 5 smm-accounts creation during 7 months; -OTS 14 166 964 per SPIEF campaign. GRP (%) 292%; -preparation and realization after 2 months’ time advertising campaigns for 7 Qatari entities; -10 194 mentions with the coverage more than 400 M; -72 published interviews of the Qatari representatives in Top-tier international Mass Media; -93 200 items purchased and delivered as gifts in 3 weeks’ time for SPIEF 2021; -46 700 photo & video materials made (creation and production) during SPIEF.

Responsibilities -elaboration of the marketing and PR-strategy (b2b, b2c). Relaunch of the brand on the territory of Russia; -budgeting of the federal campaigns and dealer local activities (Rus & CIS). 1 mln USD budget; -building and running marketing department, team motivation; -elaboration of the marketing contracts, dealership agreements, 14 guidebooks, brand-book; -organization of 8 advertising tender procedures, launch of 6 media campaigns; -organization of 2 dealer conferences, 2 sponsorship programmes; -PR-communication with Mass Media and opinion leaders. Organization of 5 press-tours; Creation of the loyalty programme for Mass Media; -creation of 4 official SMM-accounts. SMM-strategy elaboration; -trademark registration in Rus and CIS. Achievements -creation and implementation of the official website changanauto.ru in Russia as well as 91 dealer websites during 4 months; -launch of CRM «calltracking» as a unified tool for the dealers which helped to centralize the marketing campaign and increase the general budget of the promotion; -launch of 3 new car models. Creation of the product communication for each car model; +86% sales growth during 2019 compared to the figures in 2018. +280% sales growth during January-August 2019 compared to the same period in 2020; -awareness growth from 1,1% to 5,6%.

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