Job in ChinaRaul Falquez

Digital Marketing Expert

Age30 years oldPost TypeDigital MarketingNationalityCome from EcuadorLiving CityLiving in Shenzhen

Language: English German Spanish


  • Global Marketing | Digital Marketing Director | Blockchain Technology My professional life has been filled with important achievements . I have worked in several countries like USA, South Korea, China, Malaysia and South America. I've joined several mu


  • Digital Marketing Overseas Operations

    (1 year)

    Joined this company to professionalize their digital marketing strategies. Designed and managed digital promotion strategies to create high exposure of apps in social media and google app store. Manage ASO, analytics and social networks. Analyze benchmark cases and work constantly with the product manager for improvements. Under my direction, the team surpassed the goal to reach 2 million active users in 2017 for Alcatel users. Increase of users was of 52% Introduced over 1,000 new content sources for our news app, and improved the 2,000 we already has through re-categorization. I also create 'push' strategy for user engagement. CTR went from 4% to 12%

  • After Sales Manager

    (2 years)

    Staff of 5 people and 5 external contractors under my resposibility to give services to over 80 water treatment plants. Accomplishments: We recovered over 10,000 usd in old invoces that hadn't been charged Renewd and sign new contracts with tens of clients for mantainance. Rearranged the departmen's structure. Rewrote activites and reports' templates for efficiency matters Department's balance had earnings of 50,000usd Responsabilities: Maintenance contract renewals Negotiate new products and services with existing accounts Ensure customer satisfaction at all times and secure long term business Responsible for department's profits and losses Budgeting and general after sales marketing. Responsible for the department’s weekly goal achievement Support team members in achieving their goals Negotiate costs with external contractors Coordinate and control periodical visits to clients

  • Overseas Digital Marketing Director

    Gold Glory Blockchain
    (10 months)

    I joined this startup project when it had a community of zero users. One year after we have a community of 15K users, 20K users with accounts in our web page, and 3K followers inTwitter. We used several strategies like reward campaign, interactive activities & infographics. - Manage workflow for the staff assigned to each project. - Identify new business opportunities, participate in new business pitches and assist in drafting new business proposals. - Manage project budgets to maintain high client satisfaction while meeting or coming in below budget


  • Microsoft Excel
  • Microsoft Word
  • Adobe Photoshop
  • Tableau Public
  • Microsoft Project
  • Dapulse
  • WIX web creation
  • Prezi
  • Microsoft Visio
  • Microsoft Power Point
  • SEO
  • SEM
  • User Experience (UX)
  • Google Analytics
  • Google AdWrods
  • User Interface (UI)
  • Project Management


  • Chonbuk National University

    Master's Degree, Master of Economics

    Master of Economics focused on International Trade

  • Excelsior College

    Bachelor's Degree, Bachelor of Science in Business

    The Bachelor of Science (BS) in Business covers the breadth of business-related disciplines as defined in the business core curriculum - accounting, international business law, economics, finance, management, international business, and information system