Carol Zurita BRANDING & COMMUNICATION SPECIALIST Carol helps companies elevate their brands and boost their sales. She develops and implements marketing and branding solutions; from top-down. For 8 years Carol enables brands to deliver on their brand-promises and “delight” their customers. +65 91347164 www.strategy-branding.com meet.carol@carol-zurita.com Education background Universidad Tecnica del Norte American Junior College COMERCIAL ENGINEERING, 1st of September 2009 to 13th of June 2011 Graduation on 24th of April 2012 (After nine months of thesis writing) Quito-Ecuador MARKETING TECHNOLOGIST, 5th of September 2005 to 20th of June 2009 Graduation on 8th of August 2009 Quito-Ecuador Courses Management Coach at Linkedin Brand and Marketing Integration at Linkedin Visual Communication for Business: The Marketer's Secret Weapon Executive Presence for Women at Linkedin Marketing Analytics: Setting and Measuring Key Performance Indicators at Linkedin Selling into Industries: Retail and Consumer Products at Coursera Strategic Thinking at Linkedin Selling with Story at Coursera Working Experience Miami Aug 2019 to now Head of Marketing (B2B contractor) Farm Direct/Equatoroses Build a new company's image and identity. Rewrite and execute the new marketing plan to boost the brand in markets such as the US, Russia, and China. Establish strategic alliances with customers and partners to leverage the brand's communication. Manage the art and the social media team. Overlook the photography and video making following the "telling story" format. Build and develop the Premium brand for China market CHINA-WIDE 4T H OF NOVEMBER 2017 -PRESENT Marketing & Branding Specialist's at Strategy Branding Help small and medium enterprises identify their brand value. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, and TV) Liaise with external vendors to execute promotional events and campaigns Negotiate with strategic partners. Define marketing tactics that begin internally going through production processes, promotion, digital approach, sales, and customer care. Conduct market research to identify the message that fits the customer's expectations. Develop a marketing strategy for the company in line with company objectives. Support the digital marketing team to build content and communication. Brainstorm and develop ideas for creative marketing campaigns. Design and define the brand's identity.Plan and manage promo events. SHENZHEN - GUANGDONG- CHINA 2ND OF FEBRUARY 2017 - 18 TH OF DECEMBER 20 1 8 Marketing Director at Mr. Licks - E-commerce Co-ordinated online marketing campaigns aligned with offline sales activities. Designed and executed the key performance indicators for the first four quarters. Developed a pricing strategy that maximizes profits and market share but considers customer satisfaction. Worked closely with the art department and assisting with new product launches. Built-up the e-shop Ran regular customer and competitor analysis to continue to develop and improve product perception. Negotiated strategic partnership with pet shelters so the brand can provide financial help. Planned and executed the strategy to achieve targetted online sales. Achieved sales goals for six consecutive quarters Designed and led event sponsorships and brand partnerships. Recruited, built and managed the digital marketing team. ~ Other attached with cv