Job in ChinaIvan Shadrin

Media and Social Media Marketing Specialist

Age23 years oldPost TypeSocial Media / SEONationalityCome from RussiaLiving CityLiving in Shenzhen

Language: English Mandarin Russian Others


  • With a passion for electronics, IT, Blockchain and Cryptocurrency lead me to work in Online Marketing, Content Management and UX/UI.


  • Overseas Operation and Content Specialist

    TCL Communication Technology Holdings Ltd
    (2 years)

    Responsibilities includes: - Researching and implementing new communication channels to promote new products - Suggesting improvements to the apps design and functionality - Supporting the team in other countries (such as USA and UK) when needed - Coordinating with the team and reviewing users' responses on the feedback platform to improve user experience - Choosing news to be pushed or recommended to users, - Assisting with the marketing plans and promotional materials for advertisement campaigns (including promoting apps on Social Media) - Reviewing and suggesting content - Controlling content via the Content Management System (CMS), assisting the algorithm and AI team to improve the machine learning, finding d ifferent kinds of sources for several apps with diverse target markets - Analysing data and preparing weekly/monthly reports Accomplishments: Helped create a whole system platform for the content displayed on our apps (including data collection, feedback, content and push platforms) Assisted in building these apps and content from the ground up. The main news app now has 260m active users.

  • Media and Social Media Marketing Specialist

    (7 months)

    Working as part of Professional Cryptocurrency Exchange, licensed in EU, providing a variety of crypto-currency trading pairs against USDT/BTC. Responsibilities includes: – Developing social media initiatives to support marketing program and communication – Co-creating dynamic text and visual content for social media channels on daily basis with design team – Managing social media accounts, listen and engage in social discussion – Answering any of customer's' questions and possibly convert them into a customer if needed – Social ad planning and buying – Analysing data and creating statistics for presenting on the weekly report – Engaging with KOL’s (key opinion leaders); – Searching for direct contact details of vertical medias and KOL’s to place articles or banners – Creating promotion and Social Media campaigns Accomplishments: Engaged with launching from the ground up BFToken, created its promotion and social media campaigns. Increased the number of followers and active users more than 4 times.


  • Content Management
  • User Experience
  • Data Analysis
  • Product Design
  • Customer Service
  • Translation
  • Overseas Operations
  • Online Marketing
  • Social Media
  • UX/UI
  • Blockchain
  • Marketing Media
  • Engagement with KOLs
  • Language Services
  • Translation
  • Customer Service
  • Overseas Operations
  • Contextual Advertising
  • Search Engine Optimization (SEO)
  • Cryptocurrency trading
  • Initial Coin Offerings (ICO)
  • Business Meetings
  • Responsible Care
  • Microsoft Word Excel
  • PowerPoint
  • HTML
  • Content Management System (CMS)
  • Google Adwords
  • Google Analytics
  • Google Slides
  • Hootsuite
  • Russian Language - Native
  • English Language - Fluent
  • Chinese Language - Intermediate


  • Omsk State University

    Bachelor's Degree, Bachelor of Communications, Marketing

    Online Education

  • Shenzhen University

    Associate's Degree, Intermediate Chinese

  • Center for foreign Languages - "Sparrow"

    Associate's Degree, English