Ekaterina (卡佳）
Hi! My name is Ekaterina and I've been creating and implementing marketing strategies for local and international markets since 2019. Strong background in marketing theory and years of experience allow me to create strategies that build strong brands and attract customers. Teaching yoga & meditation on the side, I practice and teach a mindful way of working and living. Looking forward to joining a company in China where I can add value and develop my professional and Chinese speaking skills. Will be happy with occasional travels to China.
- Developing marketing strategy from the start & working on its implementation. - Bringing more than 3000 visitors to the website monthly, achieving significant growth in conversion rates to leads and users. - Created a whole branding guideline from ToV to Visual, which increased CR from visitors to leads by more than 10%.
- Created marketing strategies for companies operating in Russian markets. - Collaborated with sēns Creative Bureau as a part-time consultant - Developed 14 marketing strategies in the following areas: B2B consulting and services, IoT, Fashion, and Education. Cases can be shown upon request.
Consulting services for Blockchain and Fintech companies: - Developed overall marketing strategy from scratch & implemented it on various levels, from SMM to Event Management. - Organized events with major market players such as UNICEF and RSK. - Developed marketing and business strategies for clients in Asia, the USA, and the EU.
TOP LawTech company in China: an IT platform for IP protection. - Developed a marketing strategy for EU markets and customized branding for international markets: marketing materials, website, etc. - Integrated digital marketing instruments such as SEO, SMM, email marketing, and offline marketing, including events and partnerships. - Secured 4 partnerships that brought in international leads.
Forbes #1 franchise in the kids sector in Russia. - Conducted business communications and negotiations. - Conducted market research and business modelling for potential clients. - Structured and facilitated franchise transactions.
Additional course on digital marketing strategy & instruments.
Minor: Business and Marketing Strategy. 2017-2018 President of International Students Union. Research topic: job satisfaction among foreign employees in China.
Diploma with honors. Representative of SUM at the 8th BRICS Student Meeting in Bangalore, India.
Contact Info
- (+357) ****9812
- ****@****
