- Formation of a product promotion and development strategy on the domestic and international market - Setting tasks for the marketing department for the development, refinement of the website, blog, lp - Development and implementation of a strategic and tactical development plan for the department - Management, optimization, analysis of advertising campaigns - Formation of a media plan - Negotiating with partners and TOP-Manager/CEO - Management of media buying, analytics, marketing departments, support services and Call Centre - Control of cost calculation (CPC, CPM, CPL, CPA, FF) of advertising campaigns - Setting tasks for creative generations and other promotional materials - Short- and medium-term budgeting. Control of the financial results of the department in relation to plans and budgets - Coordination of all stakeholders related to the ongoing work of the department - Development of measures to improve the company's image and reputation - Constant competitor analysis and trend tracking - Recruitment - Preparation and implementation of personnel development programs - Participation in the development and implementation of PR campaign

- Building and implementing performance and awareness campaigns - Creating a media plan - Channel management (targeting, platforms (DSP, SSP), contextual advertising, retargeting, E-mail marketing, CPA, and Social networks) for products of the Health&Beauty, Crypto, Education segment, etc. - Budget protection of advertising campaigns to the customer (CPC, CPM, CPL, CPA, FF) - Setting tasks for creative generations and other promotional materials - Analyse and optimize/assessing the progress of campaigns on an ongoing basis - Negotiations with partners - Competitor analysis and trend tracking - Analysis and launching of advertising campaigns on the sites - Elaboration of final reports on the results of campaigns - Elaboration of recommendations for implementing campaigns in new geo-markets - Cooperation with related departments of the company - Employee management and company control - Participation in conferences and events

- Recommend the most appropriate types of media to use, budgets, as well as the most effective time spans and locations - Proofread advertisement content before release - Evaluate the effectiveness of campaigns in order to inform future campaigns - Create custom audiences, book and optimize campaigns in publishers DSP, SSP, and local sites - Navigate, explore, and execute all campaigns - Responsible for EU, CIS countries, Asia, South America digital media buys across various DSP, SSP, native, and programmatic platforms - Undertake research and analyse data using internal data sets - Recommend the most appropriate types of media to use, as well as the most effective time spans and locations - Adapt effective media plans based on digital budgets - Make and maintain good contacts with media owners - Work with colleagues, other departments and media buyers

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