Jay
After being an account manager for a couple of years, I have decided to follow my passion for the internet. I have made the switch to the online industry 3 years ago, which was one of my best decision in my life. With no experience in online marketing, I started as an E-Commerce Executive/SEA Specialist in Hong Kong. My daily task was to optimize the biddings (ppc), conversion rate, conversion amount, impression, etc. (80%). I really enjoy working with Google AdWords and Analytics, because it contains aspects that give me satisfaction: Analyze data, work strategically, result-driven and its dynamic environment. I also really like to get and give advices and giving a presentation is one of my favorite things to do. Last but not least: Looking for new strategies to expand.
• Promotion through social media (Facebook and WeChat) • Website design and maintenance • Classic promotions • Arrange events • Supervising the marketing team (marketer, graphic designer and projection designer)
- Online marketing - Social Media - PR - Event planning
Google Ads, Google Analytics, Google Ad Search 360, Google Business, Google Merchant Center, Bing Ads, consulting, Specialist
Milkyway Distribution is an e-commerce company selling consumer electronics online. It has over 100 international employees in offices in Hong Kong, Philippines and Latvia. Responsibilities: • Google AdWords, Google Analytics, Shopify Partners, Facebook Business Manager • Project management for new webstores • Manager of 2 Dutch webstores • Lead project to setup new web store for refurbished Apple products Achievements: • Became 1st in turnover in 1st month • Redesigned the webstore of NL • Turnover growth of 300% in 2 months. Average growth of other countries was 100%.
Belgica is a food store with freshly made European food and snacks. Responsibilities: • Leading the project from pre-launch to running the store • Managing all non-food related activities, e.g. staff planning, process definition, promotion, price management, contracts discussions • Design management, e.g. store, logo, work wear, menu, leaflets
ESG is an E-commerce company selling consumer electronics online. It has over 100 international employees in four offices in Hong Kong, Shenzhen, Philippines and Singapore. Responsibilities: • SEA (Monthly budget of €6000); CPC, CTR, Keywords, Impressions, Setup campaigns (Search and display network) • Conversion Optimization; Optimizing the CVR, CVA, CV • Other daily tasks: Google AdWords, Google Analytics, Google Shopping, Analyse campaigns • Manage setting up and sales of the new Dutch team and Dutch webstore, Pricing Management, Competitor mapping and analysis Achievements: • The 9 main markets of ESG launched a new webstore in June 2016. The Dutch webstore became 1st in turnover in the first 2 months (€250,000). • Became top 3 in margin, profit and turnover within the company (average €500,000 per month). MOM increase of 100% in the first 3 months.
• Maintain the website• Maintain Social Media platforms• Make up monthly mailing, discount leaflets and promotion materials• Sales of frozen seafood• B2B sales (Wholesalers, retailers, restaurant chains), Responsible for Benelux market• Manage existing clients, Acquisition of new business, Hosting exhibitions• Negotiate with Sales Managers, Purchase Managers and Managing Directors
Post-graduade course.
.
Contact Info
- (+31) 6****1818
- ****@****
