Overview

江苏吉家宠物用品有限公司（原江苏疯狂小狗宠物用品有限公司），成立于2014年， 是一家集宠物食品研发、生产与销售于一体的综合性宠物产业集团。公司以“创造人宠和 谐生活”为使命，实施“品牌＋渠道”双轮驱动的经营策略，全面布局产业链，加速产业整 合，成长为国内宠物行业的领军企业。 公司旗下拥有疯狂小狗、蓝氏、美人喵等多个行业知名品牌，涵盖犬、猫两大宠物领域， 全面布局天猫、京东、拼多多、小红书、抖音等电商平台。公司近年来的经营业绩一直以较 快的速度增长。2016年销售额首次突破亿元大关，2017年销售额达3.2亿元，2018年销售 额达6.2亿元，2019年销售额超11亿元，2020年营收近10亿元。公司先后被评为江苏省 “电子商务示范企业”，国家商务部“数字商务企业”。 公司发展过程中，先后获得天图、锐盛、复星、光点、伊利、国盛等国内多家知名投资 机构累计投资逾4亿元人民币，逐步打造涵盖宠物行业全产业链业务布局。公司设立宠物营 养研究中心，与中国农科院、安徽农大等高校开展长期合作；自建12000平米标准化生产基 地，其中有8000平米自动化生产车间；在长沙、新沂等地布局配送仓库，总面积达60000 平米。 Jiangsu Jijia Pet Products Co., Ltd. (formerly Jiangsu Crazy Puppy Pet Products Co., Ltd.), established in 2014, It is a comprehensive pet industry group integrating pet food research and development, production and sales. The company takes "creating people's favor and harmony" Harmonious life" as the mission, implement the "brand + channel" two-wheel drive business strategy, comprehensively deploy the industrial chain, accelerate the industrial integration Together, it has grown into a leading enterprise in the domestic pet industry. The company owns a number of well-known brands in the industry such as Crazy Dog, Lanshi, and Beauty Meow, covering the two major pet fields of dogs and cats. Comprehensive layout of e-commerce platforms such as Tmall, JD.com, Pinduoduo, Xiaohongshu and Douyin. The company's operating performance in recent years has been relatively rapid growth. In 2016, sales exceeded 100 million yuan for the first time. In 2017, sales reached 320 million yuan. In 2018, sales reached 320 million yuan. The amount reached 620 million yuan, the sales in 2019 exceeded 1.1 billion yuan, and the revenue in 2020 was nearly 1 billion yuan. The company has been rated as Jiangsu Province "E-commerce Demonstration Enterprise", "Digital Commerce Enterprise" of the Ministry of Commerce of the People's Republic of China. During the development process of the company, it has successively obtained many well-known domestic investments such as Tiantu, Ruisheng, Fosun, Guangdian, Yili, Guosheng, etc. The institution has invested more than 400 million yuan in total, and gradually builds a business layout covering the entire industry chain of the pet industry. The company sets up a pet camp Long-term cooperation with Chinese Academy of Agricultural Sciences, Anhui Agricultural University and other universities; self-built 12,000 square meters of standardized production base There are 8,000 square meters of automated production workshops; distribution warehouses are located in Changsha, Xinyi and other places, with a total area of ​​60,000 square meters.