Overview

BIAZE is a brand focused on the research, development, production, and sales of diversified consumer electronics. Established in 1998, the company is headquartered in Daxing District, Beijing, with branches in Shenzhen and Dongguan, and a total of approximately 500 employees. BIAZE operates with a full-channel marketing model, encompassing both online platforms and offline store operations. Online platforms include JD.com, Tmall, Pinduoduo, Youzan, Meituan, Dewu, Douyin, Kuaishou, and Xiaohongshu. Offline, the company focuses on expanding brand agency stores nationwide. The product lines cover categories such as chargers, headphones, engineering cables, automotive products, computer accessories, home living, personal care, outdoor gear, and skincare products.