Overview

Mile Star was originally registered in Qingdao as Qingdao Haichuan Tire Co., Ltd., established over a decade ago. The company primarily focused on the export of electronic components and has several independent operations abroad. It has a team of sales elites based in Italy, Poland, Spain, Chile, and other countries, specializing in market development. The company has its own direct stores and wholesale warehouses in Europe, while domestically, its core functions include procurement and new product development. In 2019, Mile Star registered and established Shenzhen Mile Star E-Commerce Co., Ltd. in Shenzhen to expand into the international e-commerce platform, Amazon. In 2020, Shenzhen Mile Star Trading Co., Ltd. was registered and established in Shenzhen, focusing primarily on cross-border trade exports. In 2021, Shantou Haizhichuan Toys Co., Ltd. was registered in Shantou, starting its own brand with a focus on toys (for adults and infants). The company has its own procurement department, factory, and warehouse. Currently, Mile Star’s core operations include 3C electronics distribution, its own toy brand, logistics, warehousing, and transportation. It also operates direct wholesale stores and warehouses abroad. Mile Star has formed strategic partnerships with several regional leading enterprises. In the future, it aims to develop a B2B business model, expand into European and South American markets, and create a joint big data system for the industry, aspiring to become a benchmark company and the most profitable comprehensive enterprise in the industry.