Overview

MuChen International, established in 2016, focuses on serving Chinese brands going overseas. We provide comprehensive services for Chinese tech products to expand internationally through our robust marketing system, a combination of online and offline sales channels, and local fulfillment systems, while also incubating our own brands. The company has formed strategic partnerships with well-known domestic brands and collaborates with over 50 Chinese brands including Roborock, Dreame, Smartmi, Xiaomi, and Soocas. Our product range includes seven categories: smart cleaning, personal care, kitchen appliances, travel, fitness, wearables, and pet products. Additionally, we have a strategic partnership with the Chinese Academy of Sciences to co-develop and sell high-tech products in areas such as photovoltaics, energy storage, and security. Our sales operations are distributed across the EU, Russian-speaking countries, Central Asia, the Middle East, Southeast Asia, Japan and South Korea, North America, Latin America, and Africa, implementing localized, branded, and digital operations. We have established a well-developed supply chain system and an after-sales repair factory in Europe. As a leading cross-border enterprise, we achieved revenues of 700 million RMB in 2017, 1.8 billion RMB in 2018, 2.5 billion RMB in 2019, 2.4 billion RMB in 2020, and over 2.4 billion RMB in 2023. Since its inception, the company has experienced rapid growth far exceeding the industry average. Attracting talent, nurturing newcomers, and utilizing people's strengths are the core of our human resources development. Building a talent pipeline is essential for sustaining growth. Knowledge and youthfulness are the characteristics of our organizational structure. The evolution of the enterprise is the evolution of its talent. We welcome you to join MuChen International Group!