Overview

Focusee, a live-streaming e-commerce brand under the group, is a one-stop traffic service provider based on the Douyin platform. In May 2020, the company entered the live-streaming e-commerce sector and established Hangzhou Focusee E-Commerce Co., Ltd. in July of the same year. Within just one year, Focusee connected with over 3,000 brands and achieved a GMV of 1.5 billion RMB. The company continues to expand its business areas, including influencer live-streaming, integrated marketing, self-owned brands, and short video production, with a focus on providing the most efficient traffic conversion services for brand clients. With deep expertise in integrated marketing within China, the company began actively exploring international markets in 2022, particularly using live-streaming as a core method to replicate and expand domestic successful cases on the international stage. Since 2021, the company has been exploring new consumer businesses, creating trendy brands PAGE UP and Hanfu brand Fengjianlin, and has also made notable efforts in various categories such as home appliances (Tideway) and skincare products (Dr Polly), achieving excellent results. The company is committed to actively and enthusiastically experimenting with its own brands, leveraging diverse content and comprehensive integrated marketing strategies to empower consumer brands for rapid growth.