Beijing POP MART Culture and Creative Company, Limited is a leading player in China's pop culture and entertainment industry since 2010. Over the last decade the company has endeavored to scout talent, locate and acquire adaptable intellectual property, reach out to consumers, as well as foster and promote the culture of designer toys. With “Make Something Fun” as its slogan, POP MART established a platform of integrated operations that covers the entire industry chain of designer toys. The brand concept of POP MART is to “Make Something Fun.” To bring that idea closer to young designer toy enthusiasts, the company has held five successful international toy shows in Beijing and Shanghai. Attracting more than 100,000 visitors, those exhibitions were the largest in Asia and also filled the void in local markets. Through such events, Pop Market introduces the Chinese market to international brands and helps talented Chinese designers to reveal their original art on a larger stage, promoting a new enthusiasm to the development of the designer toy industry in China.