Overview

Jinpai Co., Ltd. is a health products enterprise founded in 1953 in Daye, Hubei. Over more than 70 years of steady development, it has grown from a small county-level distillery to a company with business operations covering over 20 countries and regions. Jinpai is committed to the corporate mission of "Healthy Humanity, Never-ending Progress" and the brand positioning of "Innovative Herbal Technology, Creating a Healthy Life." By providing healthy products and services, the company aims to improve consumers' physical health and quality of life, striving to become a world-class health products company. Jinpai has three main business segments: "Health Liquor, Herbal Liquor, and Traditional Chinese Medicine." The company focuses on the research, production, and sales of health products, with three core product brands: "Jin Liquor, Mao Pu Herbal Liquor, and Chi Zheng Tang." All products and services must embody health and value. The company is centered around its core values of "Health, Technology, Quality, Responsibility." Jinpai has pioneered the use of scientific extraction and Traditional Chinese Medicine fingerprinting technology in product production. Currently, Jinpai has over 380 specialized technical research and development personnel and collaborates with more than 20 domestic and international research institutions. The company holds 114 invention patents, with 22 scientific achievements recognized as "internationally leading (advanced)" by national authorities. Jinpai has received 25 national and provincial scientific and technological awards. Jinpai adheres to the product philosophy of "Excellence in Difference, Pursuit of Perfection," creating healthy living for consumers through meticulous product quality. It has established brewing bases for the three major aromas (light, strong, and sauce) in Huangshi, Hubei; Yibin, Sichuan; and Maotai Town, Guizhou, with total storage of various base liquors ranking among the top in the country. The company also directly supplies over 130 medicinal herb cultivation areas. In 2021 and 2022, Jinpai received the 19th National Quality Award Organizational Award and the 20th National Quality Award Individual Award, respectively. Jinpai upholds the social philosophy of "Embracing Kindness, Mutual Prosperity," actively fulfilling corporate social responsibilities, and is enthusiastic about public welfare and charitable activities. As of December 2023, Jinpai has donated a total of 3.181 billion RMB. The company has received numerous honors, including the "China Charity Award" (four times), "National Civilized Unit" (four times), "Advanced Private Enterprise Award in the National 'Ten Thousand Enterprises Helping Ten Thousand Villages' Precision Poverty Alleviation Action," "Green Factory," "Advanced Collective in National Poverty Alleviation," "National Science and Technology Progress Award (Second Class)," and the "30 Years of Scientific Achievements in the Chinese Liquor Industry," among others.