Overview

MINISO's famous innovative products were co founded by Japanese designer Mr. Shunya Miyake and Chinese young entrepreneur Mr. Ye Guofu. Mr. Shunya Miyake is also the chief designer and Mr. Ye Guofu is the chief executive officer. MINISO's famous and innovative products pursue the life philosophy of "simplicity, nature and texture" and the brand proposition of "returning to nature and restoring the essence of products", focus on life aesthetic consumer goods, win the favor of consumers and the market with three core advantages of extreme product design, extreme cost performance and extreme shopping experience, and create a trend of "personalized consumption" in the living and home furnishing market. In September 2013, MINISO's famous innovative and excellent products were fully distributed in the Chinese market. Since 2015, it has actively explored the international market. Over 3500 stores have been opened worldwide in five years, and the revenue in 2018 exceeded 2.5 billion dollars. At present, MINISO's famous innovative products have reached cooperation with more than 80 countries and regions, including the United States, Canada, Russia, Singapore, the United Arab Emirates, South Korea, Malaysia, Hong Kong and Macao, with an average of 80-100 stores per month. MINISO's famous innovative products have always advocated the concept of high-quality life, and adhering to the brand spirit of "respecting consumers", are committed to providing consumers with truly "high-quality, creative, cost-effective" products. The products of MINISO's famous innovative products are simple and natural, with good quality, and follow the trend of consumption. Therefore, they are popular with mainstream consumers aged 18 to 35.