Lobby
ITShenzhen
Recruiter last login 2 years ago 1265 views

Overview

Aaron is a high school junior in Houston. He lives around two miles from his school, in a nice suburb. Every day after school, he got a 15 minute walk home by himself. He usually just puts on some music on the new airpods his mom got him last christmas, but around two songs in, he would hear his friend popping in, screaming: “YOOOOO WHAT IS UP!!!”. His friend adds another song to the playlist and they start listening and chatting. Most of the times other friends in the friend group would join one after another. And when Aaron gets home, it has become a full-on online party. New party app? What Aaron’s got there is not some new feature by Spotify or Soundcloud, instead, it’s a new online hangout app called “LOBBY” that allows Aaron to spontaneously video chat with his best friends. Whenever you’re free, you just open Lobby. Open Lobby, and your friends will come. Remember the lounge area on every college dorm floor, where people would chill for hours? Lobby is basically the online version on that. Aaron is not alone Right now MILLIONS of students are already using Lobby in the U.S. They see Lobby as a chill place to stay together with their friends: • when they are commuting • when they are doing homework • when they are watching videos • when they are checking out new music • when they are just bored In fact, they are hanging out on Lobby for 2 hours every day. Other than students, Lobby also has some unexpected users. There are trucker drivers like Kenneth who talks to other truck drivers on the interstate highway. There are people who moved to England but stays in touch with their college friends in Montana. There are parents talking to other parents while doing dishes... Partnerships Lobby has also integrated Youtube so that friends can have “background” activity when they are hanging out. In fact, they have also struck a partnership with Soundcloud because, well, what’s a party without music?

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