• Quickly developing a deep understanding of our brand and tone of voice, then developing an ability to craft effective copy in said voice. • Partner with Brand & Creative teams to brainstorm fresh campaign ideas, strategize content approaches for campaigns and develop copy across vehicles, as well as high-level initiatives • Writing compelling, brand-right copy for our performance and email marketing assets, website, mobile app, and more within established brand guidelines • Collaborate with designers and cross-functional teams to bring new projects beautifully to life, while also driving decision-making • Responsible for all copy deliverables and accuracy—such as product copy, ecommerce, in-store, marketing, social, video, education, etc • Own product matrixes—what we can and can’t say (the legal stuff) • Keeper of the brand voice across all channels • Manage freelance copywriters and partner with external agencies as needed • Proofreading
First things first: you have strong interests in home décor. Equally important: you understand our voice. You write things that are smart, witty but you're also able to write compelling, distinct product copy for our growing portfolio. On occasion, you'll have to make complicated subjects like The New Luxury feel simple and approachable. You're comfortable seeking out necessary information if it isn't given to you, asking thoughtful questions, and collaborating with cross-functional partners. Advertising experience, either in an agency or in-house setting, is a definite bonus. More practical skills needed: • A strong and diverse portfolio with all the best words • Minimum 3 years of retail ecommerce copywriting with a mix of editorial, client-side and agency experience (home décor/lifestyle experience a plus) • Mastery of copywriting across multiple screens and media-digital and traditional • Know how to write for SEO-titles, descriptions, keywords for new product launches and more • Creative self-starter and ability to work independently with little oversight • A fast and flexible go-getter who jumps on new opportunities and has a natural aptitude for collaboration • Keen ability to present and discuss creative work, providing clear rationale and insights • Superb communication skills • Attention to detail and excellent grammar skills are a must How to Apply: Please submit your latest resume as a single attachment and send it to firstname.lastname@example.org WeChat: hiredchina7 Please note: Due to the sheer volume of applications we receive for each job opening, we are not able to reach out to every applicant, we will contact applicants who meet the selection criteria and have a potential fit for the role.
Media / Writing / Editing